Publications

2022
Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes

This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details

Keywords: B2B Marketing; Marketing

20 Mar 2008
Working Paper Summaries

Sell Side School Ties

Keywords: by Lauren H. Cohen, Andrea Frazzini & Christopher J. Malloy; Financial Services

13 Mar 2007
First Look

First Look: March 13, 2007

for conducting future team research. Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process Authors:A. C. Edmondson, J. R. Dillon, and Kate Roloff Periodical:Academy of... View Details

Keywords: Martha Lagace

10 Jun 2008
First Look

First Look: June 10, 2008

managers will use the discretion given by such estimates to convey private information on future cash flows, while agency theory predicts View Details

Keywords: Martha Lagace

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

February 2016 (Revised September 2017)
Case

Scaling Well by Doing Good: Motivating Talent at b.good

By: Francesca Gino, Paul Green Jr. and Bradley Staats

Boston-based fast-casual chain b.good was founded on the idea of healthy food, sourced locally, and prepared in-store. The founders had built a value-based business and worked hard to cultivate a sense of family—among employees, customers, and suppliers. In 2015, they... View Details

Keywords: Motivation; Values; Corporate Culture; Growth Strategy; Motivation and Incentives; Values and Beliefs; Growth Management; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry; New England

2015
Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

By: Geoffrey Jones

Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details

Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom

SSRN

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January 2025
Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan

Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

Nonprofit Accountability Working Paper. Nonprofit leaders face multiple, and sometimes competing, accountability demands from numerous actors, for varying purposes, and requiring differing levels of... View Details

Keywords: by Staff

13 Oct 2021
News

How Companies Can Improve Employee Engagement Right Now

January 2008 (Revised July 2008)
Case

Opportunity Partners

By: Robin Greenwood and James Quinn

Philip Goldstein, the principal in a growing hedge fund and prominent activist investor, has taken a position in a Mexico-based closed-end fund. Following a hard-fought proxy contest in which he advocated for management to eliminate the fund's substantial discount,... View Details

Keywords: Investment Activism; Investment Funds; Business and Shareholder Relations; Value; Financial Services Industry; Mexico