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  • All HBS Web  (10,459)
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Show Results For

  • All HBS Web  (10,459)
    • People  (44)
    • News  (2,984)
    • Research  (5,349)
    • Events  (63)
    • Multimedia  (149)
  • Faculty Publications  (4,045)
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  • Web

Organizational Leadership Course | HBS Online

distinct challenges of leading larger, more dispersed teams Develop strategies for planning and engineering organizational change and innovation initiatives Shape your organizational culture and architecture to maximize talent, leverage... View Details
  • Web

Buy Now, Pay Later: Cars on Time

outstanding in the United States—about $850 billion—is about equal to the nation’s credit card debt. 23 In the 1920s, auto financing took a giant leap forward when the car manufacturers entered the game.... View Details
  • Web

Awards | Social Enterprise | Harvard Business School

apply your full LRAP award toward your loan balance. If you accept a refund from your loan servicer of payments made while your loan payments were paused, it will be considered taxable income and could impair your eligibility for LRAP in... View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar." Harvard Business School Teaching Note 520-124, June 2020.
  • 01 Mar 2024
  • News

Elevator Pitch: Banking On It

Illustration by Drue Wagner Illustration by Drue Wagner Marc Escapa (MBA 2017) Andres Klaric (MBA 2017) Cofounders and co-CEOs, Fuse Concept: Fuse makes it easier for lenders to tackle digital innovation, offering a next-gen loan-origination platform that simplifies... View Details
Keywords: fintech; finance; entrepreneurship; Finance

    Entering StartUpLand: An Essential Guide to Finding the Right Job

    Many professionals aspire to work for a start-up. Executives from large companies view them as models to help them adapt to today’s dynamic innovation economy. Yes, start-ups look magical, but they can also be chaotic and inaccessible. Many books are written for... View Details

    • Portrait Project

    Jamie Gong

    navigate my future. No matter where my path leads, I vow to meet life with her compassion and selflessness. In my work, I aspire to create innovations that empower and dignify our most vulnerable—the sick,... View Details
    • 2008
    • Book

    Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

    By: Gerald Zaltman and Lindsay Zaltman
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
    Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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    Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
    • Web

    General Management Awards & Honors - Faculty & Research

    Apgar Award for Innovation in Teaching. 2023 Nien-he Hsieh : Winner of the 2023 Case Centre Award in the Ethics and Social Responsibility category for “Global Sourcing at Nike”... View Details
    • Web

    Request more information | HBS Courses | HBS Online

    correctly. Topics of Interest Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society I am interested in the... View Details
    • Profile

    Peggy Mativo-Ochola

    intends to develop a fundraising program she began in Startup Boot Camp last January. "My big hairy audacious goal is a self-sustaining endowment fund to employ teachers in slums and rural areas."... View Details
    Keywords: Nonprofit/Government/Education
    • January 2024
    • Case

    Sprouts Farmers Market

    By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
    Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details
    Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona
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    Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
    • 01 Mar 2010
    • News

    John Crowley’s Extraordinary Measures

    adversity, you may eventually overcome it. He also wants viewers to understand the promise of collaborations between scientists and business — and the importance of continued innovation in medical research.... View Details
    Keywords: Sarah Auerbach; Ambulatory Health Care Services; Health, Social Assistance; Motion Picture and Sound Recording Industries; Information
    • Web

    Negotiation Course Online | HBS Online

    partners, or anything in between. Matt C. US Navy What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery... View Details
    • 24 May 2017
    • News

    John J. Brennan, MBA 1980

    pancake in half and explains that the two halves make a whole. That Sunday ritual encapsulates how people closest to Jack Brennan describe him: He is a genius with numbers, reads people well, works hard, believes View Details
    Keywords: Susan Young
    • Portrait Project

    Shivangi Goel

    the care they need in their most vulnerable moments. I want to reimagine how we bring innovative healthcare tools to the right patients so that in times of crisis we can adapt... View Details
    • 2017
    • Book

    Entering StartUpLand: An Essential Guide to Finding the Right Job

    By: Jeffrey J. Bussgang
    Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be... View Details
    Keywords: Business Startups; Managerial Roles; Job Search
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    Bussgang, Jeffrey J. Entering StartUpLand: An Essential Guide to Finding the Right Job. Boston: Harvard Business Review Press, 2017.
    • 06 Oct 2020
    • Sharpening Your Skills

    18 Tips Managers Can Use to Lead Through COVID's Rising Waters

    alike. It is also, however, an opportunity to examine current business practices in order to increase long-term operational efficiency and competitiveness, as well as to innovate for the sake of surviving... View Details
    Keywords: by Sean Silverthorne
    • Web

    Loeb House | About

    Loeb House John L. Loeb Sr. Loeb House was named in honor of John L. Loeb Sr. and his close ties and devotion to the School. One of 16 buildings in the original 1920s McKim, Mead & White campus plan, the... View Details
    • Web

    Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

    fellow HBS alum. Previously, Gabby worked in management consulting at Deloitte. She received her BBA at Emory University and her MBA from Harvard Business School. You Might Want to Read 19 May 2025 Engineering Meets Advocacy: Driving... View Details
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