Publications
Publications
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- All HBS Web
(12,812)
- Faculty Publications (5,400)
- January 1980 (Revised August 1986)
- Case
General Electric vs. Westinghouse in Large Turbine Generators (A)
Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The... View Details
- April 1979 (Revised June 1988)
- Case
Chain Saw Industry in 1978
By: Michael E. Porter and David J. Collis
For use on the second day of a two-day sequence on the U.S. chain saw industry. Describes the evolution of the industry since 1974. Illustrates issues in industry evolution, the forces causing evolution, and the strategic issues raised by evolution. The discussion can... View Details
- March 1979 (Revised June 1985)
- Case
Chain Saw Industry in 1974
Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
- April 1978 (Revised October 1994)
- Case
Cumberland Metal Industries (A): Model Year 1978 Negotiations with Beta Motors
Provides the background on Cumberland Metal Industries' entry into the automotive components market as a supplier of emission control equipment parts. Cumberland Metal must decide what bid to quote on Beta Motor's 1978 model year business. The company previously had a... View Details
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these... View Details
- February 1978
- Case
Sierra Log Homes, Inc. (A)
Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and... View Details
- 1977
- Book
Studies in Canadian Industrial Organization
By: R. E. Caves, M. E. Porter, A. M. Spence and J. T. Scott
- August 1977 (Revised April 1987)
- Case
Crown Cork & Seal Co., Inc.
By: Richard G. Hamermesh, Karen Gordon Mills and John P. Reed
Describes the technical, economic, and competitive trends in the metal container industry. The strategy of Crown Cork and Seal is then described in relation to these trends. Focuses on two immediate threats to Crown's strategy: the future of aerosol cans, given the... View Details
- July 1977 (Revised February 1978)
- Case
Rose Milk
- February 1977 (Revised December 1985)
- Case
Deere & Co.: Industrial Equipment Operations
Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts. View Details
- October 1976
- Background Note
Industry Structural Change
Presents a framework for understanding and predicting industry structural change. Examines 1) the important underlying forces causing structural change, 2) the key relationships among industry elements in the process of change, and 3) some implications of change for... View Details
- October 1976 (Revised May 1985)
- Case
Raytheon Co.: Diversification
Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical... View Details
- September 1976 (Revised January 1977)
- Case
Del Norte Paper Co. (C)
Designed to serve two roles: first, it provides a reasonably comprehensive description of an ongoing capital budgeting system for the international operations of a large American company. Second, it allows the student to focus upon and critically analyze a series of... View Details