Publications

11 Apr 2017
Blog Post

Why I Love My Job: Andrew Grochal on His Path to CarGurus

side of the business, working closely with each department across the entire company including sales, customer success, engineering and marketing. I lead a team of product managers and we all collaborate... View Details

Keywords: Technology

25 Aug 2022
News

Case Study: Sound Check

Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

01 Apr 1999
News

Q & A: Confronting New Technologies: When Doing Right Is Wrong

technologies seldom make sense to managers, given their corporate perspective. There are two reasons for this. First, customers exert tremendous influence over managers' decisions and the directions they pursue. Since customers cannot use these View Details

01 Apr 1998
News

Designing Students

(from left) Karena Wells, John Semel, Denton Chase, Lee Falck (partly hidden), and Rich Lim, all members of the HBS Class of 1998, demonstrate how to use the Vita-Tech 2000, a handy vitamin dispenser they created for the Managing View Details

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich

September 2010 (Revised April 2015)
Case

Taj Hotels, Resorts and Palaces

By: Rohit Deshpande and Mona Sinha

The Taj Hotels, Palaces, and Resorts introduced a new brand architecture to counter lack of differentiation and confused positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury... View Details

Keywords: Growth Management; Brands and Branding; Marketing Strategy; Product Positioning; Luxury; Accommodations Industry; India

01 Oct 1998
News

Putting on the Wheels

the political and economic turmoil following the fall of the Berlin Wall, he urged GM's senior management to locate a new plant for the company's Opel line in the East German town of Eisenach. Eisenach... View Details

Keywords: Mary Ellen Gardner

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

response to the WWII experience. We show that internment aggravated existing staffing challenges, impacted the perception of racial lines of distinctions, and recast the category “European business.” While internment was perceived and... View Details

Keywords: Sean Silverthorne

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

Consulta uses production line best practices to deliver fast, reliable, affordable and standardized medical appointments to low income families that are uninsured and underserved by the public system, in the... View Details

Keywords: Multiple alumni

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details

Keywords: by Sean Silverthorne; Computer; Education

Matt Higgins

landed on the Wall Street Journal bestseller list. Higgins serves as an Executive Fellow at the Harvard Business School, co-teaching the SIP “Moving Beyond Direct-to-Consumer”. Matt can provide advice and support on: building and scaling startups e-commerce growth... View Details

Keywords: Consumer Products & Packaged Goods;#60;#Services

01 Mar 2003
News

Service with a Smile

unsatisfied, they need to have a means of communicating their emotions.” Interestingly, when employees are asked to amplify certain positive emotions — to deliver a product with a smile, for instance — their job satisfaction increases.... View Details

Keywords: Laura Morgan Roberts; Stephane Cote; Publishing Industries (except Internet); Information

01 Mar 2016
News

Case Study: Paper Chase

operates four sales kiosks in the Boston area, with mobile retail teams that visit local fairs and markets. The kiosks offer a valuable in-person experience with a high conversion rate for the $8–$13 cards. The split between in-person and online sales is roughly 50/50.... View Details

17 May 2017
News

Nisa Godrej Takes Over

Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej... View Details

August 2009 (Revised September 2009)
Case

Tenova: Mining for Growth in an Economic Crisis

By: Gary P. Pisano, Elena Corsi and Elisa Farri

In December 2008, Gianluigi Nova, CEO of Tenova SpA, a technology and equipment supplier to the metals and mining industry, had to choose between two options. The first was to continue growing in the company's core business: equipment for the steel production. The... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Leadership; Crisis Management; Growth and Development Strategy; Market Entry and Exit; Diversification; Industrial Products Industry; Industrial Products Industry