Publications

23 Jul 2018
Research & Ideas

The Open Office Revolution Has Gone Too Far

employers on this issue. Much of my research is about the impact of workplace transparency (the observability of employee activities, routines, behaviors, output, and/or performance) on employee productivity and collaboration. So these... View Details

Keywords: Re: Ethan S. Bernstein

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

March 2008
Supplement

Ujjivan: A Microfinance Institution at a Crossroads (B)

By: V.G. Narayanan and Pamela Freed

Case (B) of "Ujjivan: A Microfinance Institution at a Crossroads" addresses some of the actions Ujjivan, a microfinance provider in Bangalore, has taken with regard to issues raised in the (A) case, particularly regarding fraud and establishing financial... View Details

Keywords: Financial Institutions; Microfinance; Crime and Corruption; Accounting Audits; Product Development; Financial Services Industry; Bangalore

May 2025
Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman

A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details

01 Jul 2021
Office Hours

Readers Ask: Which Companies Are Transforming Work?

affected by COVID positively—namely, Walmart and Amazon. "I know those are not always companies that people view favorably in terms of work, but in the last 10 years, Walmart has been an amazing innovator in the space in terms of skills View Details

Keywords: by Kristen Senz; Retail; Manufacturing

03 Aug 2016
What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

for personal enrichment at the expense of all other shareholders until there is a change in the process of selecting board (members) ” Nisha Advani cited the nature of leadership itself in saying “Leadership, though grounded in... View Details

Keywords: by James Heskett; Education

October 2008 (Revised January 2010)
Case

Airbus A380—Turbulence Ahead

By: Ananth Raman, William Schmidt and Vishal Gaur

Multiple delays of the Airbus A380 have shocked analysts and investors alike. What are the causes of these delays and how should investors respond to the signals they may be sending about the company's outlook? View Details

Keywords: Investment; Product Development; Outcome or Result; Performance Expectations; Air Transportation Industry

2006
Chapter

BioRisk: interleukin-2 from laboratory to market in the United States and Germany

By: Arthur A. Daemmrich

Keywords: Product Development; Risk and Uncertainty; Health Testing and Trials; Pharmaceutical Industry; Biotechnology Industry; United States; Germany

December 1999 (Revised October 2001)
Case

Introducing New Coke

On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details

Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry

October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Health Industry; Medical Devices and Supplies Industry

March 2024
Case

ixigo

By: Ranjay Gulati and Rachna Tahilyani

Ixigo is India’s second-largest online travel aggregator (OTA) and the market leader among private train OTAs. It has overcome numerous near-death crises to emerge as a customer-centric, profitable firm. It aspires to become the leading OTA in the next billion Internet... View Details

Keywords: Initial Public Offering; Profit; Growth and Development; Product Positioning; Travel Industry; India

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

July 1998
Teaching Note

Hawthorne Plastics, Inc. TN

By: Paul W. Marshall, John S. Hammond and William L Berry

Teaching Note for (9-171-004). View Details

Keywords: Risk and Uncertainty; Production; Cost; Quality; Theory; Management Practices and Processes; Decisions