New Brand Development - Publications - Faculty & Research

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

opportunities and substantial returns on investment of the kind suggested by some are years, perhaps even decades, away. It will require not only caution but also a great deal of patience as barriers to economic development are lowered.... View Details

Keywords: by James Heskett

21 Apr 2003
Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

participate because of low skill level or low wealth. The initial product for this new market usually isn't very good; in fact, it's usually "crummy," Christensen said. But it's good enough. When Sony in 1955 View Details

Keywords: by Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

Francisco Ruiz-Aliseda Abstract In their seminal 1985 paper, Katz and Shapiro study systems compatibility in settings with one-sided platforms and direct network effects. We consider systems compatibility when competing platforms are two-sided and there are indirect... View Details

Keywords: Martha Lagace

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

margins. Yet in the new case study "Mercadona," HBS assistant professor Zeynep Ton and research assistant Simon Harrow describe a Spanish supermarket chain that has done all this while achieving steady profits and double-digit... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

29 Jun 2007
First Look

First Look: June 29, 2007

http://www.hbs.edu/research/pdf/07-103.pdf Cases & Course MaterialsBancaja: Developing Customer Intelligence (A) Harvard Business School Case 107-055 In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of... View Details

Keywords: Martha Lagace

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

four-component processes of the Customer Management theme—customer selection, acquisition, retention, and growth—demonstrating their importance in maximizing customer value and, ultimately, in value creation itself.Customer management (CM) reflects much of what is... View Details

Keywords: by Robert S. Kaplan & David P. Norton

23 Jul 2007
Research & Ideas

HBS Cases: How Wikipedia Works (or Doesn’t)

says McAfee. Another reason the governance structure works, adds Lakhani, is that it is transparent—everyone's edits can be read and commented upon by anyone else. But the real basis of Wikipedia governance is a collection of policies and guidelines View Details

Keywords: by Sean Silverthorne; Publishing

03 Oct 2012
What Do You Think?

Can We Bring Back the “Industrial Commons” for Manufacturing?

think most of management is willing to take the long view." These last comments provided a good lead-in to the question posed by Jay Somasundaram: "What types of leadership do we want most?" Where do we find such leaders? How do we View Details

Keywords: by James Heskett; Manufacturing

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

focusing on disruptive technologies, offers his analysis of the Twitter IPO phenomenon. In our second-year MBA elective Building and Sustaining a Successful Enterprise (a course developed by my colleague Clay Christensen), one of the... View Details

Keywords: by Chet Huber; Technology

03 Feb 2014
Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

advice to businesses using affiliate marketing programs. His new working paper, written with Wesley Brandi, is titled Information and Incentives in Online Affiliate Marketing. The paper offers ways to help companies make better choices... View Details

Keywords: by Kim Girard; Advertising; Publishing

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

customers wanting a value-adding relationship. For Rockwater to become a strategic partner with its targeted customers required the development of several entirely new processes. The nature of the... View Details

Keywords: by Robert S. Kaplan & David P. Norton

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

if predictions have to be made, he wants them made by people with "skin in the game." In the future, will predictions improve as we develop new methods to sort out the noise from the signal? Or... View Details

Keywords: by James Heskett

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

PeopleImages New business school graduates have now made their way from campus to workplace. For them, this should be a time of optimism and energy, of setting ambitious goals and testing new ideas. At... View Details

Keywords: by George Serafeim

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google and Craigslist, record companies to iTunes and... View Details

Keywords: by Michael Blanding

26 May 2015
Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

The term "academic research" can conjure images of scientists conducting experiments in a basement laboratory, or of tweed-clad professors poring through old theories to develop new ones. But let's not... View Details

Keywords: by Carmen Nobel

05 Nov 2009
Research & Ideas

A Market for Human Cadavers in All but Name?

that its legality and limited occurrence underline crucial new developments in markets for anatomical goods. While the international organ trade is almost unanimously condemned, human cadavers can legally... View Details

Keywords: by Michel Anteby; Health

12 Oct 1999
Research & Ideas

The Intellectual Underpinnings of Entrepreneurial Management

those focused on innovation, and those focused on new venture startup. Since Cantillon's time, many arguments have persisted about the risk-bearing aspect of entrepreneurship. Many studies of entrepreneurs (including autobiographies) tend... View Details

Keywords: by Howard H. Stevenson & Teresa M. Amabile

24 Jul 2009
Research & Ideas

Business Summit: Business Education in the 21st Century

data about the challenges facing the business education marketplace and presented qualitative information on innovations in top MBA programs. On the whole, MBA programs are in decline. Their value is being questioned, and they are seen as overly emphasizing analytics... View Details

Keywords: Re: Srikant M. Datar; Education

30 May 2018
What Do You Think?

Should Intellectual Property be Protected in International Trade?

other party ” Questions of national economic interest, he continued, “should take a back seat to questions of individual interest when considering this issue.” Rick Mueller countered this argument. “IP developed in this country is largely... View Details

Keywords: by James Heskett; Technology

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

hopes? “If you're trying to make new connections and learn from the other people, I wouldn't bring your posse.” To find out, Koning and Hasan invited 112 aspiring entrepreneurs to a three-week software View Details

Keywords: by Danielle Kost

Publications