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  • Web

Request more information | HBS Courses | HBS Online

correctly. Topics of Interest Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society I am interested in the... View Details
  • Web

Strategy Awards & Honors - Faculty & Research

MBA/Executive education from the Strategic Management Division of the Academy of Management. Maria P. Roche : Runner-up for the Best Paper in Innovation and Entrepreneurship at the 2024 Industry Studies... View Details
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • Web

Our Curriculum - Business History

government in the country’s economy are investigated as well. In addition, the course examines the relation between capital market innovation and economic development and... View Details
  • 2012
  • Book

The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants Forged a New Economy

In 1776 the United States government started out on a shoestring and quickly went bankrupt fighting its War of Independence against Britain. At the war's end, the national government owed tremendous sums to foreign creditors and its own citizens. But lacking the power... View Details
Keywords: History; Sovereign Finance; Ethnicity Characteristics; Economics; Great Britain; United States
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  • March 2012
  • Article

How to Make Finance Work

By: Robin Greenwood and David S. Scharfstein
Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by... View Details
Keywords: Business Ventures; Value; Competitive Advantage; Investment; Performance Evaluation; Household; Financial Crisis; Finance; Financial Services Industry; United States
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  • Web

Partners & Fellows | Social Enterprise | Harvard Business School

Corps Michael J. Fox Foundation for Parkinson's Research Millennium Challenge Corporation New Profit New Sector Alliance NewSchools Venture Fund New York City Public Schools New York Public Radio Nonprofit Finance Fund OneTen Coalition,... View Details
  • 01 Sep 2005
  • News

Gifts Create Frist Financial Aid Fund

TOMMY, JULIE, AND BILLY FRIST: New fund supports fellowships and innovation in financial aid. Photo Courtesy Frist family Financial aid at HBS has received a $10 million boost, thanks to a $9 million gift... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 01 Jun 2024
  • News

Leveraging Generative AI

Four decades after HBS became the first business school in the country to require the use of personal computers in the MBA Program, the School is undergoing a different kind of technological transformation, one that leverages generative artificial intelligence (GenAI)... View Details
Keywords: Jennifer Gillespie
  • Web

Finance Awards & Honors - Faculty & Research

Finance Institute Outstanding Paper Award for "The Impact of Pensions and Insurance on Global Yield Curves" with Annette Vissing-Jorgensen. Victoria Ivashina : Received the 2019 Apgar Award for Innovation in... View Details
  • 10 Aug 2015
  • Research & Ideas

New Medical Devices Get To Patients Too Slowly

While the US Food and Drug Administration has chiseled away pharmaceutical review times over the years to speed innovative drugs to market, the opposite seems to have occurred in the agency's approval of... View Details
Keywords: by Michael Blanding; Health; Technology
  • Research Summary

Current Research

By: Leslie K. John

Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

Professor John’s work has been published in leading... View Details

  • Teaching Interest

Overview

Paul is primarily interested in teaching data science to management students through the case method. This includes technical topics (programming and statistics) as well as higher-level management issues (digital transformation, data governance, etc.) As a research... View Details
Keywords: A/B Testing; AI; AI Algorithms; AI Creativity; Algorithm; Algorithm Bias; Algorithmic Bias; Algorithmic Fairness; Algorithms; Analytics; Application Program Interface; Artificial Intelligence; Causality; Causal Inference; Computing; Computers; Data Analysis; Data Analytics; Data Architecture; Data As A Service; Data Centers; Data Governance; Data Labeling; Data Management; Data Manipulation; Data Mining; Data Ownership; Data Privacy; Data Protection; Data Science; Data Science And Analytics Management; Data Scientists; Data Security; Data Sharing; Data Strategy; Data Visualization; Database; Data-driven Decision-making; Data-driven Management; Data-driven Operations; Datathon; Economics Of AI; Economics Of Innovation; Economics Of Information System; Economics Of Science; Forecast; Forecast Accuracy; Forecasting; Forecasting And Prediction; Information Technology; Machine Learning; Machine Learning Models; Prediction; Prediction Error; Predictive Analytics; Predictive Models; Analysis; AI and Machine Learning; Analytics and Data Science; Applications and Software; Digital Transformation; Information Management; Digital Strategy; Technology Adoption
  • Web

Buy Now, Pay Later &mdash Easy Payments: The Rise of Installment Selling

was Singer Sewing Machines. Singer’s machines were neither the best nor the cheapest products on the market. But the firm’s innovative credit plan, inspired by piano showrooms near company headquarters, tripled sales View Details
  • 24 Feb 2014
  • Working Paper Summaries

Integrated Reporting and Investor Clientele

Keywords: by George Serafeim; Accounting

    Political Standards

    The University of Chicago Press November 2015.

    Prudent, verifiable, and timely corporate accounting is a bedrock of our modern capitalist system. In recent years, however, the rules that govern corporate accounting have been subtly changed in... View Details

    • 18 Jul 2019
    • Lessons from the Classroom

    The Internet of Things Needs a Business Model. Here It Is

    in the business-to-business space.” Indeed, the kinds of innovation possible in the B2B world seem limitless. By placing sensors on machinery and connecting them to the... View Details
    Keywords: by Michael Blanding; Computer
    • 11 Aug 2003
    • Research & Ideas

    Why Budgeting Kills Your Company

    opposite has occurred; Hope cites this as evidence that the further out toward the customer-facing nodes of an organization you push the profit responsibility, the more cost-conscious and innovative the employee behavior you get. Indeed,... View Details
    Keywords: by Loren Gary