Harvard School - Publications - Faculty & Research

Running a Consumer Fintech Startup within Goldman Sachs

Marcus by Goldman Sachs marked a dramatic shift for the 150-year-old financial institution, which historically had served only businesses and the wealthiest people. The fintech startup operated within Goldman Sachs, offering unsecured personal loans for the mass... View Details

November 1988 (Revised July 1998)
Case

WaterTest Corporation

Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details

Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy

Citation

Educators

Purchase

18 Feb 2015
News

Improving Patient Care

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Surf's up

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Awful Weather Makes for Better Workers (and More Mouse Trap Sales)

17 Jul 2013
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For Global Drug Manufacturers, China Becomes a Perilous Market

17 Sep 2012
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Dual threat to a happy EADS-BAE union

22 Nov 2022
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How to Throw Bombs, Save Lives, and Raise a Family in Paradise on $22 an Hour

03 Jul 2011
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Exactly why are the kids coming home?

08 Nov 2021
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Why Millions of Job Seekers Aren’t Getting Hired in this Hot Job Market

14 Jul 2021
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How Technology Is Re-Shaping Our Families

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

Before launching new products, entrepreneurs are often filled with doubt: Will their ideas successfully take off in the marketplace—or will they fall flat? To cut down on uncertainty, creators can post their inventions on platforms such as Product Hunt, where early... View Details

Keywords: by Michael Blanding