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  • All HBS Web  (15,825)
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  • April 2020
  • Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
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Avery, Jill. "Glossier: Co-Creating a Cult Brand with a Digital Community." Harvard Business School Teaching Note 520-099, April 2020.
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

activity every three to five minutes and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. View Details
  • 2018
  • Book

Rebel Talent: Why It Pays to Break the Rules at Work and Life

By: F. Gino
The world’s best chef.
An airline captain who brought his flight to safety in a daring water landing.
A magician known for his sensational escape acts.
A computer scientist who founded a world-renowned animation studio.
What do all of these... View Details
Keywords: Talent and Talent Management; Personal Characteristics; Success; Behavior
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Gino, F. Rebel Talent: Why It Pays to Break the Rules at Work and Life. New York: Dey Street Books, 2018.
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

American Civil War, Maggie Lena Walker did her best to actively effect change by finding solutions to the social and economic problems facing blacks and especially black women. Taking charge of the flailing Independent Order of St. Luke... View Details
Keywords: Martha Lagace
  • February 2011 (Revised December 2012)
  • Case

Coca-Cola on Facebook

By: John Deighton and Leora Kornfeld
In late 2008, executives at Coca-Cola had to decide what to do with a fan-created page on Facebook that had amassed over one million followers in three months. From a legal point of view the fan-created page was in violation of Facebook's terms of service as a... View Details
Keywords: Change Management; Governance Controls; Policy; Brands and Branding; Marketing Channels; Social and Collaborative Networks; Food and Beverage Industry
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Deighton, John, and Leora Kornfeld. "Coca-Cola on Facebook." Harvard Business School Case 511-110, February 2011. (Revised December 2012.) (request a courtesy copy.)
  • 07 Aug 2013
  • Working Paper Summaries

Debating the Responsibility of Capitalism in Historical and Global Perspective

Keywords: by Geoffrey G. Jones
  • Web

Historical Data Visualization - Business History

Historical Data Visualization To facilitate understanding the history of global capitalism in its broad societal context, this tool provides historical data on broad economic, social and political trends both globally and within the... View Details
  • June 2020
  • Article

Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure

By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
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Asensio, Omar Isaac, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer, and Sooji Ha. "Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure." Nature Sustainability 3, no. 6 (June 2020): 463–471.
  • 2016
  • Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt
Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details
Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives
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Amabile, Teresa M., and Michael G. Pratt. "The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning." Research in Organizational Behavior 36 (2016): 157–183.
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn... View Details
Keywords: by Sean Silverthorne; Retail
  • 28 Jul 2009
  • First Look

First Look: July 28

  Working PapersNone this week   PublicationsAdverse Selection in Online 'Trust' Certifications Author:Benjamin Edelman Publication:Proceedings of ICEC'09 (forthcoming). ACM International Conference Proceeding Series Abstract Widely used online "trust"... View Details
Keywords: Martha Lagace
  • Research Summary

Moral Reasoning & Experimental Political Philosophy

In this work, we demonstrate a new and morally significant effect on judgment and decision-making. This research is inspired by the work of John Rawls, widely regarded as the most important political philosopher of the 20th Century. Here we apply the central... View Details
Keywords: Ethics; Fairness; Distributive Justice
  • May–June 2025
  • Article

Branch-and-Price for Prescriptive Contagion Analytics

By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang
Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details
Keywords: COVID-19; Mathematical Methods
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Jacquillat, Alexandre, Michael Lingzhi Li, Martin Ramé, and Kai Wang. "Branch-and-Price for Prescriptive Contagion Analytics." Operations Research 73, no. 3 (May–June 2025): 1558–1580.
  • March 2013
  • Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
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Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
  • Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
Keywords: Market Design; Jobs and Positions
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Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
  • 2008
  • Working Paper

Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets

By: Mikolaj Jan Piskorski
Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details
Keywords: Compensation and Benefits; Jobs and Positions; Managerial Roles; Performance Improvement; Alignment; Competitive Advantage; Equality and Inequality
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Piskorski, Mikolaj Jan. "Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets." Harvard Business School Working Paper, No. 08-086, April 2008.
  • April 1996
  • Case

Confronting the Third Industrial Revolution

By: David A. Moss
Comprises three pieces. The first piece, which forms the body of the case, is adapted from a speech delivered by the author before the Harvard Business School Political Forum in early 1995. Originally entitled "The Economic Foundations of American Social Policy:... View Details
Keywords: Transition; Policy; Economy; Government and Politics; Society; United States
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Moss, David A. "Confronting the Third Industrial Revolution." Harvard Business School Case 796-161, April 1996.
  • 2007
  • Chapter

Career Patterns and Organizational Performance

By: Monica C. Higgins and James R. Dillon
Traditional research on careers examines how organizations and individuals affect career outcomes. This chapter reviews several specific ways in which career histories have been found to influence organizational outcomes. While we incorporate both upper echelons... View Details
Keywords: Organizations; Personal Development and Career; Performance
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Higgins, Monica C., and James R. Dillon. "Career Patterns and Organizational Performance." Chap. 21 in Handbook of Career Studies, edited by M. Peiperl and H. Gunz, 422–436. Sage Publications, 2007.
  • 27 Feb 2019
  • HBS Seminar

David Robinson, Fuqua School of Business at Duke University

  • 25 May 2023
  • News

Brazil’s Nubank Turns 10

targeting federal civil servants. The idea is to gradually unroll this service to pensioners and the general population, while reducing the bank's exposure to its main lending product today, which is credit cards," according to the article. "It's a BRL 500 billion... View Details
Keywords: Funds, Trusts, and Other Financial Vehicles; Finance
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