New Product Adoption - Publications - Faculty & Research

Career Coach

Martha Tassinari

Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and... View Details

Keywords: Education; Entertainment / Media; Entrepreneurship; Venture Capital; Financial Services (All); Hospitality; Manufacturing; Publishing / Communications / Advertising; Retail; Clean Technology; Energy; Telecommunications; Technology

08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

new working paper, Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life, Luca and three collaborators argue that cities have never been better positioned to take advantage of the vast amounts of data... View Details

Keywords: by Michael Blanding; Consumer Products

14 Jul 2015
First Look

First Look: July 14, 2015

academic studies on the periphery of HRM are beginning to adopt such a view. We argue that the HRM studies so far have given us much valuable learning but that the subject has now reached a point where we need to take a wider, more... View Details

Keywords: Sean Silverthorne

01 Sep 2017
News

Is Private Equity Blockchain’s Killer App?

like your Facebook page. And like Facebook, access to blockchain ledgers can vary: A new profile photo might be accessible to everyone in your social network, while you might grant only your family the ability to see a picture of your... View Details

Keywords: Dan Morrell

01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

Shane Greenstein (photo by Russ Campbell) Shane Greenstein (photo by Russ Campbell) Understanding how people spend their time online is essential for any organization hoping to capture and keep consumer eyeballs—yet what we know about internet behavior is just... View Details

01 Dec 2020
News

Digital Health Care: Empowering Consumers

adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care... View Details

Keywords: April White

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

Citation

Educators

Purchase

01 Mar 2006
News

Drive-In Nation

worldwide, once employed 600,000 Americans alone and estimates it will employ only 86,000 in its U.S. operations by 2008. And in another telling numbers game, highly profitable Toyota has announced it will produce 9.06 million cars worldwide this year, while... View Details

Keywords: Garry Emmons; Motor Vehicle and Parts Dealers; Retail Trade

22 Feb 2022
News

An Rx for Small Business Recovery

business-focused products and broaden access to lending,” says Mills. Research suggests that fintechs were responsible for some 50 percent of PPP loans to Black-owned businesses. “As the recovery evolves, View Details

Keywords: Deborah Blagg

07 Jan 2002
What Do You Think?

Did Consumer Behavior Tracking Come of Age on September 11?

Summing Up September 11 was no "tipping point" for acceleration in the loss of privacy. That's the conclusion to be drawn from responses to this month's column. Rather the loss of privacy is a natural product of the information... View Details

Keywords: by James Heskett

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

rejections personally because their requests were merely a few among the thousands of pieces of mail that Harpo Productions received every week. The experience also taught them the value of teamwork and the necessity of not allowing each... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

joining HBS. Brett Atkinson (MBA 2025, Section H), Summer Internship: Business Development Intern, Lithios, Inc Lithios is a venture-backed start-up commercializing a new electrochemical platform for producing sustainable, low-cost... View Details

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

international products often fail to accommodate the local nuances of climate, traffic, and regulatory dynamics. Log 9's commitment to customizing battery technology for the extreme heat and humid conditions common in India’s environment... View Details

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products are displacing local ones. In... View Details

Keywords: by Martha Lagace

02 Jun 2011
What Do You Think?

Is it Time for a National Bankruptcy?

involved a developed economy, "That would (suggest) a new type of fourth world country, a developed economy which just turned into a developing one." Should world financial policy essentially reflect a philosophy of "let... View Details

Keywords: by Jim Heskett

22 Jul 2021
News

Mentoring Fashion Startups in Singapore; Rising Star Accolades for Mid-Career Women

Demo Day in July. “Every session was truly productive and inspiring, as the HBS mentors brought a new perspective and incredible expertise to this fourth cohort of TBFI,” says Ventura. “The sessions were... View Details

Keywords: Margie Kelley

24 Aug 2021
News

Having a Moment

offering products that use ingredients such as Ashwagandha and Tulsi that Chottani saw her mother use in Ayurvedic recipes. “It’s so interesting to see people returning to their roots,” she says. “As the world gets more globalized, we’re... View Details

Keywords: mindfulness; entrepreneurship; wellness; food and beverage; meditation; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

01 Mar 2005
News

In the Blood

Clay with 2004 Kentucky Derby champion Smarty Jones. To leave Lexington’s Bluegrass Airport, exit on Man O’ War Boulevard, named for one of history’s greatest Thoroughbred champions. It’s a little like taking the new Ted Williams Tunnel... View Details

Keywords: Hanna, Julia; horse racing; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture; Animal Production and Aquaculture

Web

Engineering Meets Advocacy: Driving Innovation in Women’s Health - Blog: Health Supplement

used LEAN and Scrum frameworks that are common in manufacturing and product development. These are methodologies that prioritize breaking large, complex challenges into smaller, prioritized tasks. That kind of structured approach is... View Details

01 Mar 2011
News

Making Their Way

Anthony L. Chirchirillo Leveraging China to Achieve Global Advantage for a U.S. Factory Chirchirillo: From Wisconsin base to global competitor. Related Links The Path to Economic Revival James McNerney Jr. Manufacturing's New Reality (HBS... View Details

Keywords: Garry Emmons; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing

Publications