New Brand Development - Publications - Faculty & Research

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

modern competition; how they arise and decline; how they affect productivity, new business formation, and economic growth; and the roles both the private and the public sectors can have in developing them.... View Details

Keywords: Re: Michael E. Porter

01 Feb 2000
Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Measurement & Control Systems for Implementing Strategy, published by Prentice Hall. Q: What's the context for the development of this book? Simons: My colleagues and I in the School's Accounting and Control Unit have spent a lot of... View Details

Keywords: Re: Robert Simons

12 May 2003
Research & Ideas

How Hot is the “Hot Spot” Business?

new line of business. (Starbucks partners with hot-spot provider, T-Mobile and Hewlett-Packard to offer users subscription plans that average under $40 per month.) We are moving to a time when broadband will be totally ubiquitous, part of... View Details

Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

include: How does a team leader win the confidence of the group? What's the best method for developing team goals? How can individual performers be developed into team players? How do teams learn? When Goal... View Details

Keywords: by Staff

13 Nov 2000
Research & Ideas

Corporate Venturing: Entrepreneurship on the Inside

Separating The Wheat From The Chaff Scott Stevens, director of new business development at EMC Corporation, said one of the biggest challenges for EMC was figuring out how to interpret changes in the... View Details

Keywords: by Kenneth Liss

18 Jun 2013
First Look

First Look: June 18

https://www.hbs.edu/faculty/Pages/item.aspx?num=39382 Cases & Course Materials Harvard Business School Case 913-041 SaferTaxi: Connecting Taxis and Passengers in South America SaferTaxi, a taxi booking service in South America, must develop its... View Details

Keywords: Anna Secino

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

On the other hand, display ads—such as banner ads on websites—are much more visible but are less likely to translate into direct clicks. By raising brand awareness, however, display ads may contribute to a consumer's eventual decision to... View Details

Keywords: by Michael Blanding; Advertising

01 Oct 2001
Research & Ideas

Five Questions for James Austin

community engagements as an important dimension of their association with a company. The closer interactions of the two organizations can create new opportunities for skill and leadership development. The integrative stage also can bring... View Details

Keywords: by Carla Tishler

12 Aug 2013
Research & Ideas

‘Hybrid’ Organizations a Difficult Bet for Entrepreneurs

Consider two organizations with the same noble purpose: to solve the problem of poor eyesight in developing countries. The first, the Centre for Vision in the Developing World, follows a traditional... View Details

Keywords: by Michael Blanding

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

develop as they had in areas where jobs were lost to China. Without new jobs requiring higher skills, like computer science, people didn't move to the area, population didn't rise, and the economy stagnated.... View Details

Keywords: by Rachel Layne; Manufacturing

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

substantially, NASA would have to place much greater emphasis on technology re-use, developing designs that were expected to fulfill multiple missions. In this respect, borrowing some ideas from business could help. For example, NASA... View Details

Keywords: by Sean Silverthorne

06 Aug 2018
Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

quickly and cheaply than ever before. The reason? Tools are being developed that have more knowledge baked into them, meaning manufacturers don’t have to develop as much custom technology to compete. Sean... View Details

Keywords: by Sean Silverthorne; Manufacturing; Electronics

01 Jul 2008
First Look

First Look: July 1, 2008

alternative collaborative modes should be driven by a number of factors including characteristics of the technology, the capabilities of the firm, and the distribution of competences in the environment. We develop a set of guidelines for... View Details

Keywords: Martha Lagace

06 Feb 2006
Research & Ideas

Sorting Out the Patent Craze

explain a little bit about your research in this area? Josh Lerner: By the end of World War II, the corporate research laboratory model was widely adopted in the United States. A corporation would have a centralized facility where it would do all the research relevant... View Details

Keywords: by Sara Grant; Technology

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

In an effort to survive in the new economy, some-industrial giants have tried to chart an evolutionary path that combines their industrial core with new post-industrial businesses. The companies from our... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

the United States, the Federal Drug Administration this week advised states to pause the use of the Johnson & Johnson vaccine after six women developed a rare blood-clotting disorder, raising new... View Details

Keywords: by Michael Blanding; Health

02 Jun 2011
What Do You Think?

Is it Time for a National Bankruptcy?

involved a developed economy, "That would (suggest) a new type of fourth world country, a developed economy which just turned into a View Details

Keywords: by Jim Heskett

26 Jan 2010
First Look

First Look: Jan. 26

Public School Districts Author:Stacey Childress Abstract This working paper offers concrete examples of improved productivity and efficiencies at the district level, drawing from the author's experience working with districts and View Details