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  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

Florida's Walt Disney World®, this year marking 25 years of extraordinary entrepreneurial success, was the venue for the celebration of the 21st anniversary of Harvard Business School's Owner/President Management Program (OPM). Under the... View Details
  • March 13, 2023
  • Article

Sales Teams Need to Stop Focusing on the Customer Funnel

By: Frank V. Cespedes
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking... View Details
Keywords: Customer Experience; Customer Value and Value Chain; Customer Relationship Management; Consumer Behavior
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  • September 2020 (Revised July 2022)
  • Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • 25 May 2010
  • First Look

First Look: May 25

18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing manager at a Frito-Lay plant in Williamsport,... View Details
Keywords: Martha Lagace
  • 03 Jan 2018
  • Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

Gerdeman's story The Manager in Red Sneakers. 2. Resolution: Work harder to meet the demands of a job where you’ve been failing to shine. Tip: Ask yourself whether the problem is actually the job, not you. Today’s jobs are expanding in... View Details
Keywords: by Carmen Nobel
  • 1991
  • Chapter

Crafting a Winning Coalition: Negotiating a Regime to Control Global Warming

By: James K. Sebenius
Keywords: Alliances; Negotiation; Climate Change; Success; Environmental Sustainability
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  • May 2020 (Revised April 2024)
  • Case

Gavi and COVID-19: Pandemic of the Century

By: Tarun Khanna and Sid Misra
Gavi has helped immunize over 760 million children in the world's poorest countries over the past 20 years saving 13 million lives. How should Gavi respond to the need for a vaccine for the worldwide COVID-19 pandemic? View Details
Keywords: Vaccine; Pandemics; Healthcare; COVID-19; Health Pandemics; Health Care and Treatment; Emerging Markets; Crisis Management; Alliances
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  • October 1996
  • Case

American China Enterprises

By: Ray A. Goldberg and Mollie H. Carter
Keywords: Multinational Firms and Management; Competition; Business and Government Relations
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  • 01 Feb 2021
  • News

WFH Doesn’t Have to Dilute Your Corporate Culture

  • 15 Nov 2006
  • Research & Ideas

Lessons Not Learned About Innovation

observes Rosabeth Moss Kanter in a new Harvard Business Review article, "Innovation: The Classic Traps." Kanter, who holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change,... View Details
Keywords: by Sean Silverthorne
  • 21 Aug 2000
  • Lessons from the Classroom

Under the Magnifying Glass: The Benefits of Being a Case Study

also extremely flattering to be studied. "To have a case written about us by Harvard," noted one executive at the conference, "is an added value to our brand." The process, of course, can also precipitate doubts, fears and anxieties as well. After... View Details
Keywords: by Martha Lagace
  • 2000
  • Chapter

Strategies of Consumer Group Mobilization

By: Gunnar Trumbull
Keywords: Customer Relationship Management; Consumer Behavior; Marketing Strategy; Groups and Teams
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  • May 2006 (Revised July 2007)
  • Case

Creating Meaning for the Customer: The Case of GMACI

Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry
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  • December 2020 (Revised February 2021)
  • Case

Kerry Group: Inspiring Food, Nourishing Life

By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition... View Details
Keywords: Agribusiness; Environmental Sustainability; Food; Nutrition; Growth and Development Strategy; Global Range; Market Entry and Exit; Customer Relationship Management; Agriculture and Agribusiness Industry
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  • Web

Online Creating Brand Value Course | HBS Online

Brand, Marketing, Insights, and Partnerships, The LEGO Group Kyle Leahy, CEO, Glossier Show Hide Details Concepts Consumer-Brand Relationships Negotiating Consumer-Brand Relationships Creating a Brand... View Details
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

mistake companies make is to rely on employees from the core organization to staff new ventures.— Clark Gilbert and Joseph L. Bower It's important to note that calling a business separate and making a business separate are two different... View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 01 Sep 2018
  • News

Case Study: A Good Fit

corporate wellness market by partnering with health plans and employers, and has expanded into more general health and wellness areas, with apps for people who want to eat better, for instance, or be more fit. After discovering that their technology could help... View Details
Keywords: Jen McFarland Flint
  • May 2008
  • Supplement

Kenny Kahn at Muzak (B)

By: Linda A. Hill and Emily Stecker
Supplemental Material for 408-057 View Details
Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry
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  • 01 Jun 2018
  • News

In My Humble Opinion: Be Our Guest

The son of a diplomat and a veteran of the hospitality industry, Craig Smith (AMP 188, 2015) has lived in 13 countries and territories. “Home,” he says, is defined by the furniture and keepsakes that move with you from place to place. Currently based in Hong Kong as... View Details
Keywords: Julia Hanna; Hospitality
  • 01 Jun 2000
  • News

Books

today's top executives must build organizations in which the new can constructively displace the old and where talented employees are encouraged to help formulate company strategy. "Successful e-leaders focus on two things: a new approach... View Details