Publications

2012
Book

Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

By: Leslie A. Perlow

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details

Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry

2010
Book

Denial: Why Business Leaders Fail to Look Facts in the Face--and What to Do About It

By: Richard S. Tedlow

This book deals with two of the biggest problems in business: Why do sane, smart leaders often refuse to accept the facts that threaten their companies? And how do they find the courage to resist denial when facing new trends, changing markets, and tough new... View Details

Keywords: Change Management; Leadership; Problems and Challenges; Personal Characteristics; Competition

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October 1998
Case

CRA Managed Care, Inc. (C)

By: Myra M. Hart and Susan Harmeling

Chronicles an entrepreneur's transition from chairman/CEO of a large privately held company, to chairman of a public company, to board member, to president of several major nonprofit boards, to founder of a new nonprofit for women business owners and founder of a new... View Details

Keywords: Transition; Leadership; Nonprofit Organizations; Governing and Advisory Boards; Entrepreneurship; Personal Development and Career; Gender; Management Skills; United States

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

Jul 22 2016
Testimonial

Reaching the Next Stage of Your Career

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

By: Robert J. Dolan

Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details

Keywords: Performance; Problems and Challenges; Management Teams

10 Sep 2012
News

Ideas in Action

24 Apr 2015
Video

Chao Center Topping Off

Lilian Simbaqueba

Keywords: Consulting

March 2011 (Revised July 2011)
Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi

The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details

Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry

Program

Compensation Committees

executive compensation Adapt your compensation strategy to fit your business strategy Make decisions with deeper knowledge of the relationships among compensation plans, employee motivation, and long-term value creation Balance the competing imperatives to attract and... View Details

July 2021 (Revised September 2024)
Case

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind

Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details

Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Fashion Industry; Retail Industry; United States; North America

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend billions to bring the... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

Sep 13 2019
Testimonial

Advancing Beyond Strong Leadership

December 2005
Article

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply... View Details

Keywords: Opportunities; Consumer Behavior; Research; Pharmaceutical Industry

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Read Now

14 Dec 2007
News

Mapping out the environment

02 Jul 2018
Blog Post

Pursuing A Passion in Health Care

Hej! Reporting from Copenhagen here. My first year of HBS is complete, and I moved here one month ago for my summer internship. I’m working in New Product Development at Radiometer – a medical device subsidiary of Danaher. I came to HBS... View Details

Keywords: Health Care

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry