Publications

May 2022
Supplement

Third Point in 2020: Growth Is Where the Value Is? (B)

By: Robin Greenwood and Denise Han

In early May 2020, Daniel Loeb’s team at Third Point was evaluating a potential growth opportunity in the Walt Disney Company and whether investor activism might play a role. Battered by the effects of COVID-19, the company’s stock had initially tumbled to $86 and then... View Details

Keywords: Growth; Equity; Disney; Value; Economics; Finance; Investment; Strategy; Management; Investment Activism; Investment Return; Growth and Development; North America

Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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August 2014
Teaching Plan

The Huffington Post

By: Thomas R. Eisenmann

In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details

Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry

September 2013 (Revised November 2023)
Case

Antoine Leboyer and GSX

By: Richard S. Ruback and Royce Yudkoff

Antoine Leboyer (HBS '92) acquired the Swiss-based software company GSX in February 2008. He managed through the recession of 2008–2009, dealt with a tumultuous separation from the founder/owner, rebuilt the management team, and upgraded the company's software... View Details

Keywords: Acquisition; Small Business; Finance; Private Equity; Growth and Development Strategy; France; Switzerland

October 2008
Case

Diagnostic Genomics

By: Regina E. Herzlinger and Mark P. Allyn

Should this gene detection firm enter the business of providing tests for the detection of genetic diseases? If so, how should it prioritize the tests it could develop? View Details

Keywords: Health Testing and Trials; Market Entry and Exit; Product Development; Genetics; Strategy; Health Industry; Medical Devices and Supplies Industry

October 2006 (Revised August 2007)
Case

Marketing Chateau Margaux

By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman

Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details

Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France

August 2006 (Revised February 2021)
Case

Anthem, Inc.

By: Regina E. Herzlinger

Describes the U.S. Health Care industry and WellPoint's background, market growth strategies, and potential as an investment option. View Details

Keywords: Investment; Growth and Development Strategy; Health; Industry Structures; Organizational Design; Health Industry; United States

16 Jun 2023
News

How to Scale Local Innovations in Big Companies

19 Jun 2023
News

Should You Start a Generative AI Company?

01 Feb 1999
News

New Releases

longtime collaborators not only update their findings but also translate their earlier strategies into action to compose a complete picture of the issues, problems, and opportunities encountered in implementing a transnational strategy.... View Details

Keywords: Nancy O. Perry

01 Jan 2004
News

A. G. Lafley, MBA 1977

historians—not just modern business gurus—if you're interested in mastering the power of strategy and the power of execution in your job." CURRENT READING Bush at War, by Bob Woodward A.G. Lafley has been credited with turning around... View Details

28 Oct 2008
First Look

First Look: October 28, 2008

the parts of Africa that have a heavy disease incidence. MTV has developed a DNA of public service announcements that it claims are of central relevance to its high-risk customer base. How core is this to the View Details

Keywords: Martha Lagace

Career Coach

Cheryl Rousseau

transitions of all kinds: On-Boarding; Inter-Company Movements; Succession/Planned Exits; Out-Boarding; Job Search; Boards Seats. Cheryl has an MBA in Finance and Strategy (Kellogg ’87) and gained first-hand executive knowledge in a... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

01 Dec 2002
News

Faculty Updates

Change (2000). He led the development of the School's first required course in human resource management in the 1980s and then cowrote Managing Human Assets (1984), the first book to frame human resource management as a general management... View Details

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

February 1997 (Revised November 2007)
Case

Tale of Two Electronic Components Distributors

By: Ananth Raman and Bharat P. Rao

Discusses the role of distribution intermediaries in the electronic components industry, and describes operations at two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also lets students understand the... View Details

Keywords: Growth and Development Strategy; Distribution Channels; Consolidation; Internet; Distribution Industry; Electronics Industry