Demand And Consumers - Publications - Faculty & Research

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

As companies ride the digital wave, many find that switching up old, tired practices and deviating from the norm can be crucial to survival. But sometimes things can be taken too far. During the Digital Initiative Summit at Harvard... View Details

Keywords: by Dina Gerdeman; Education; Advertising

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

southern Africa, among the highest in the world. In addition, though South Africa is often classified as an emerging economy, it might be more correctly seen as having two economies—the normal economy of sophisticated consumers View Details

Keywords: by Martha Lagace

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

may not involve government. Value-net games have to do with cooperation and competition among businesses. 7 Public interest games pit coalitions of businesses, and even entire industries, against nonbusiness... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

advantage in a world of impatient investors, restive employees, and demanding customers? Do they require leaders who have fewer answers, more questions, and a bias for testing... View Details

Keywords: by James Heskett

February 1999
Teaching Note

www.springs.com TN

By: F. Warren McFarlan

Teaching Note for (9-398-091). View Details

Keywords: Consumer Products Industry; South Carolina

Citation

Purchase

06 Feb 2014
Research & Ideas

The Art of American Advertising

in the years following the Civil War—when the railroad industry created a new, national network for manufacturing and distributing consumer goods. (These were the days when "posting" referred to... View Details

Keywords: by Carmen Nobel; Advertising

March 1995 (Revised June 1995)
Supplement

The Black & Decker Corporation (B): "Operation Sudden Impact"

By: Robert J. Dolan

Describes Black & Decker's strategy for the tradesmen market. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Consumer Products Industry; Consumer Products Industry

Citation

Purchase

April 1987 (Revised October 1989)
Case

Winchell Lighting, Inc. (A)

By: Robin Cooper and Robert S. Kaplan

Designed to teach students how to trace marketing costs to products. View Details

Keywords: Cost Accounting; Marketing; Consumer Products Industry

Citation

Find at Harvard

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (A)

By: Robert J. Dolan

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Consumer Products Industry; Europe; West Germany

Citation

Find at Harvard

26 Sep 2007
Sharpening Your Skills

Sharpening Your Skills: Negotiation

others acknowledge your gestures of goodwill and reciprocate in kind. Four strategies for building good will and reciprocity are to label your concessions and make them salient... View Details

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

At Harvard Business School, one of professor Rafael Di Tella's areas of study is how political corruption and common crime can be controlled in a variety of contexts. So it was only natural that Di Tella would be asked to comment when the... View Details

Keywords: by Cynthia D. Churchwell

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

What should Jim do? The array of ethical choices forms the basis of discussion in the MBA required course Leadership and Corporate Accountability. Supply And Demand... View Details

Keywords: by Martha Lagace; Food & Beverage

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

introduce innovations that transform the way companies do business and consumers behave. Disruptive changes that might serve as the source of innovation include technology shifts, new business models,... View Details

01 Jun 2010
Sharpening Your Skills

Sharpening Your Skills: Social Reporting

greater clarity about the relationship between financial and nonfinancial key performance indicators; better management decisions; deeper engagement with the broad stakeholder community; and lower... View Details

Keywords: by Staff

04 Apr 2007
Research & Ideas

The Business of Global Poverty

time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and... View Details

Keywords: by Garry Emmons

07 Apr 2003
Research & Ideas

How the U.S. Army Develops Leaders

leadership positions and contexts that demand more complex ways of being in the world. You may be surprised, as we were, that many of your leaders may be "in over their heads." (See Kegan's 1994... View Details

Keywords: by Martha Lagace