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  • February 2010 (Revised May 2010)
  • Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States
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Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

existing organization communication patterns" [such as bottom up plus top down, outside in—from customers—plus inside out, etc.]. Challenges of new information technologies and how to deal with them were the focus of several... View Details
Keywords: by Jim Heskett; Journalism & News; Journalism & News
  • Apr 12 2016
  • Testimonial

Opening Your Mind to Diverse Perspectives

  • February 2003 (Revised February 2006)
  • Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details
Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts
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Godes, David B. "Precise Software Solutions." Harvard Business School Case 503-064, February 2003. (Revised February 2006.)
  • 01 Dec 2023
  • News

Wide Horizon

understand and harness that, maybe we can find a way to help him and others like him.’ ” But that would require a paradigm shift in the field. What he saw in the research landscape was too few people chasing limited ideas, little appetite for View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • October 2011 (Revised April 2013)
  • Case

Kroll Bond Rating Agency

The established credit raters were criticized for inflating the mortgage credit bubble that imploded in 2008. A new rating agency, KBRA, is considering how to capitalize on the opportunity this presents and how to enter the industry. A small group of managers have to... View Details
Keywords: Financial Instruments; Financial Management; Financial Services Industry
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Becker, Bo. "Kroll Bond Rating Agency." Harvard Business School Case 212-034, October 2011. (Revised April 2013.)
  • Research Summary

Overview

Professor McDonald studies how firms successfully navigate new markets. He examines how widely accepted strategic prescriptions can actually undermine managers’ attempts to develop a viable business model or stake out a defining new market position, and considers the... View Details
  • October 2019 (Revised March 2021)
  • Background Note

Modern Automation (B): Robotics

By: William R. Kerr and James Palano
Driven largely by advances in perception and situational awareness, robots in the 2010s were gaining functionality that allowed them to be applied to fundamentally new types of work. The expanding range of new tasks that could be completed by machines had significant... View Details
Keywords: Robotics; Artificial Intelligence; Future Of Work; Technology Commercialization; Information Technology; Commercialization; Employment; AI and Machine Learning
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Kerr, William R., and James Palano. "Modern Automation (B): Robotics." Harvard Business School Background Note 820-069, October 2019. (Revised March 2021.)
  • March 2002
  • Case

Mark Taper Forum (A)

The Mark Taper Forum, a regional nonprofit theatre in Los Angeles, has discovered and produced a highly acclaimed play entitled Angles in America. Because of the play's success, for-profit theatres on Broadway in New York have become extremely interested in... View Details
Keywords: Business or Company Management; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions; Theater Entertainment; Los Angeles
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Levy, Reynold, and Lee Koffler. "Mark Taper Forum (A)." Harvard Business School Case 302-106, March 2002.
  • 26 Mar 2013
  • Video

Booya Fitness, Inc. - Episode 1- Getting Guidance

  • Web

Illumination Studies and Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Next Illumination Studies and Relay Assembly Test Room Illumination Studies and Relay... View Details
  • June 2018 (Revised October 2020)
  • Case

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery
Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details
Keywords: Brand Management; Global Brands; Brand Positioning; Brand Extension; Brand Storytelling; Brand Equity; Marketing; Marketing Strategy; Brands and Branding; Advertising; Global Strategy; Cross-Cultural and Cross-Border Issues; Consumer Behavior; Marketing Communications; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; Africa; China; United States; North America; South Africa; Nigeria; Kenya; Cameroon; Canada
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Avery, Jill. "Global Brand Management of Anheuser Busch InBev's Budweiser." Harvard Business School Case 518-105, June 2018. (Revised October 2020.)
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

Relations Update The External Relations department outlined their efforts to support alumni in their lifelong relationship with the School, which includes exploring new models of engagement that marry faculty research on important topics... View Details
  • January 2006 (Revised February 2007)
  • Case

SuperCat Powerboats (A)

By: James L. Heskett
Ryan and David Kratz have formed a new company, under very favorable terms, with a fiberglass boat builder. But at the signing of the agreement for the new company's information, the builder's spouse suggests that the Kratz's share of ownership be reduced from 67% to... View Details
Keywords: Business Startups; Negotiation; Ownership Stake; Consumer Products Industry
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Heskett, James L. "SuperCat Powerboats (A)." Harvard Business School Case 806-102, January 2006. (Revised February 2007.)

    Myra M. Hart

    Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

    Keywords: consumer products; e-commerce industry; education industry; real estate; retailing
    • March 2018
    • Supplement

    Sandra Brown Goes Digital (B): The Commitment Decision

    By: Rosabeth Moss Kanter and Jonathan Cohen
    Sandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company or move on to pursue new opportunities elsewhere, where her new... View Details
    Keywords: Digital; Stakeholder Engagement; Managing Change; Career Path; Health Care Industry; Quality; Leading Change; Management; Organizational Change and Adaptation; Personal Development and Career; Decision Choices and Conditions
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    Kanter, Rosabeth Moss, and Jonathan Cohen. "Sandra Brown Goes Digital (B): The Commitment Decision." Harvard Business School Supplement 318-083, March 2018.
    • Profile

    Juan Camargo

    When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details
    Keywords: Manufacturing; Technology; Consumer Products
    • Research Summary

    Fitting In Without Giving In: Addressing the Effectiveness-Authenticity Dilemma in Cross-Cultural Interactions

    In this project, Andy Molinsky and I examine the process of adapting to a new culture as it unfolds in specific episodes. A common assumption in practice and research is that when faced with a new cultural context, one needs to either adopt the cultural scripts of... View Details

    Keywords: Cultural Adaptation; Cross-cultural Dynamics; Authenticity

      Genentech Capacity Planning

      While facilitating a complex clinical approval process over the next two to three years for a family of new cancer drugs, Genentech must develop a long-term capacity plan for a major class of new cancer products. Adding to the complexity and uncertainty is the fact... View Details
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