New Product Adoption - Publications - Faculty & Research

01 Dec 2008
News

A Force for Good

years, which had focused on new directions for the School. These included rebuilding the self-confidence of the tenured faculty, and creating a shared sense that the School’s mission was still valid and powerful. “The absence of a broad... View Details

Keywords: Jeffrey L. Cruikshank; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing; Wood Product Manufacturing

Melody Koh

Melody is a Partner at NextView Ventures, based in its New York office. Prior to joining NextView, Melody was Head of Product at Blue Apron. Melody joined Blue Apron as the first View Details

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details

Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products

Web

Engineering Meets Advocacy: Driving Innovation in Women’s Health - Blog: Health Supplement

used LEAN and Scrum frameworks that are common in manufacturing and product development. These are methodologies that prioritize breaking large, complex challenges into smaller, prioritized tasks. That kind of structured approach is... View Details

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

rejections personally because their requests were merely a few among the thousands of pieces of mail that Harpo Productions received every week. The experience also taught them the value of teamwork and the necessity of not allowing each... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

31 Jul 2006
Research & Ideas

When Not to Trust Your Gut

percent or higher; one-third of them described their success as certain. If these entrepreneurs adopted the outsider lens, as Kahneman and Lovallo suggest, they easily would find out that the five-year survival rate for View Details

Keywords: by Max H. Bazerman & Deepak Malhotra

25 Aug 2022
News

Harnessing the Tools of the Digital Age

It wasn’t necessary to understand the technology that powered the company’s washing machines, turbines, or jet engines. “But executives now need to understand the technologies behind their products and think about their implications on... View Details

Keywords: April White

24 May 2017
News

John H. McArthur, MBA 1959, DBA 1963

Natty. The pair grew up in Burnaby, British Columbia, where the proprietor of a local forest products company spotted McArthur’s potential and helped fund his college education. Upon earning his MBA, McArthur entered the DBA program and... View Details

Keywords: Susan Young

01 Oct 2020
What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

and communities as well as shareholders. Some saw it as a tipping point for corporate governance. Others saw it as a public relations move. Lest proponents of stakeholder capitalism celebrate too soon, a new study of recent corporate... View Details

Keywords: by James Heskett

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

Citation

Educators

Purchase

01 Jul 2008
First Look

First Look: July 1, 2008

full advantage of its growing product portfolio. Students debate the merits of going after new customers by building an enterprise sales force or mining the existing customer base with an inside sales force... View Details

Keywords: Martha Lagace

20 Jul 2016
Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

and jerk of your carry-on up to the overhead. An inelegant flop into the middle seat completes the journey—until the passenger in front shoves her seat back, removing your kneecaps. But new research shows that—in addition to these... View Details

Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

a new working paper. “We find that routine customers have higher value to the organization, even after controlling for their level of consumption,” Ascarza says. These customers may also tolerate price increases better and even stay loyal... View Details

Keywords: by Rachel Layne; Transportation

01 Apr 1997
News

Manager's Notebook

In this new series, the Bulletin will feature occasional reports on faculty research in progress. Who Has Your Number? Customer information is the lifeblood of business. Indeed, a company's success often hinges on how well it understands... View Details

Keywords: Judith Ross

11 May 2020
Op-Ed

Immigration Policies Threaten American Competitiveness

It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details

Keywords: by William R. Kerr

01 Feb 2002
News

Replicating Toyota's Success

years of on-site research at Toyota and its affiliates, in 1999 Spear and HBS professor H. Kent Bowen published a Harvard Business Review article titled "Decoding the DNA of the Toyota Production System." Understanding Toyota's View Details

Keywords: Machinery Manufacturing; Manufacturing; Motor Vehicle and Parts Dealers; Retail Trade

Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

18 Oct 2021
Blog Post

How Much is Freedom Worth? For Gig Workers, a Lot.

For some gig workers, losing the flexibility to set their own schedules is equivalent to taking a 17 percent pay cut, according to new research that explores the wages and work habits of DoorDash drivers. App-based platforms that allow... View Details

Keywords: Consumer Products

11 Jan 2019
News

Case Study: Beating Bias

in his quest to help readers—particularly millennials and Gen-Zers—better understand how the news is spun. The launch product is a free daily newsletter that aggregates headlines from both the left and... View Details

Keywords: Jen McFarland Flint

01 Jun 2009
News

Insights from the Post-Macho Workplace

ELY: Drilling down for valuable perspectives on how gender issues affect efficiency, safety, and productivity in the workplace. Field-based research can take HBS faculty members to some unusual places. Professor Robin Ely’s recent working... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Oil and Gas Extraction; Mining

Publications