Publications

Mar 2012
Article

Does America Really Need Manufacturing?

Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take... View Details

December 2012 (Revised September 2022)
Case

BabbaCo

By: Jeffrey J. Bussgang and Gaurav Jain

Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details

Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy

January 2011
Case

William Jeffrey Departs from Bay Colony Mutual

By: Lena G. Goldberg

A board's decision-making and process in investigating and terminating a company's CEO are explored and the company's policies and contractual obligations considered. View Details

Keywords: Decision Choices and Conditions; Corporate Governance; Governing and Advisory Boards; Policy; Resignation and Termination; Contracts; Leadership

May 2004 (Revised June 2004)
Case

Sarvega

By: Paul A. Gompers and Vanessa del Valle Broussard

David Cowan, general partner at Bessemer Venture Partners, has taken the lead on Sarvega, a Bessemer-backed company that was recently orphaned by the departure of one of Bessemer's other general partners. Cowan must decide whether to reinvest in Sarvega and, if so,... View Details

Keywords: Decisions; Venture Capital; Investment; Governance Compliance; Resignation and Termination; Negotiation Deal; Partners and Partnerships; Information Technology Industry

February 2000 (Revised June 2003)
Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details

Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry

October 2024
Article

How to Use Sales Assessments

By: Frank V. Cespedes

Judging a person’s fit for a sales job is complex, and research shows that managers greatly overrate their ability to predict someone’s performance on the basis of interviews. Hence, using assessments is a growing trend in sales hiring and training. This article... View Details

Keywords: Forecasting and Prediction; Performance Evaluation; Sales

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2023
Working Paper

The Value of Professional Ties in B2B Markets

By: Navid Mojir and Sriya Anbil

We study how a particular form of social ties (i.e., professional ties proxied by past employment) aﬀects price and proﬁtability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diﬀusion in business-to-consumer... View Details

Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making

SSRN

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June 2018 (Revised February 2019)
Teaching Note

Rose Electronics Distributing Company

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Itamar Frankenthal (HBS ’13) wanted a $4.5 million bank loan to partially finance his planned acquisition of a small company, Rose Electronics. He received nine proposals which varied widely in term, interest rate, amortization schedule, and covenants. Frankenthal had... View Details

Keywords: Financing and Loans; Acquisition; Decision Making; Electronics Industry

September 2012 (Revised March 2013)
Teaching Note

Ultimate Fighting Championship: License to Operate (A) & (B) (TN)

By: George Serafeim

The case describes the challenges that Ultimate Fighting Championship faced as a result of regulatory opposition and loss of the license to operate. The genesis of the business idea, the subsequent growth, and the fall of the UFC are described. The case concludes with... View Details

Keywords: Governance Compliance; Ethics; Judgments; Investment; Sports Industry; Entertainment and Recreation Industry; United States

Article

Hype and Suspicion: The Effects of Pretrial Publicity, Race, and Suspicion on Jurors' Verdicts.

By: Steven Fein, Seth J. Morgan, Michael I. Norton and Samuel R. Sommers

Keywords: Courts and Trials; Judgments; Diversity

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November 1989 (Revised March 1992)
Background Note

Concept Testing

By: Robert J. Dolan

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

2000
Chapter

Is Management Consulting the Right Career—For You?

By: James Waldroop and Timothy Butler

Keywords: Personal Development and Career; Decision Making; Management Systems; Consulting Industry

June 2025
Teaching Note

To Found or to Cofound? That Is the Question

By: Christina Wallace and Stacy Straaberg

Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details

Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Fashion Industry; Financial Services Industry; Technology Industry; United States

1994
Chapter

Managing Default: Some Evidence on How Firms Choose between Workouts and Chapter 11

By: S. C. Gilson

Keywords: Insolvency and Bankruptcy; Decision Choices and Conditions

November 1985
Case

Paine Webber (A): Choosing a Corporate Strategy

By: Dwight B. Crane and Robert G. Eccles Jr.

Keywords: Corporate Strategy; Decision Choices and Conditions; Financial Institutions; Financial Services Industry

Article

Does 'Could' Lead to Good? On the Road to Moral Insight

By: Ting Zhang, Francesca Gino and Joshua D. Margolis

Dilemmas featuring competing moral imperatives are prevalent in organizations and are difficult to resolve. Whereas prior research has focused on how individuals adjudicate among these moral imperatives, we study the factors that influence when individuals find... View Details

Keywords: Moral Insight; Ethical Dilemma; Could Mindset; Divergent Thinking; Moral Sensibility; Creativity; Decision Choices and Conditions

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April 2009
Supplement

Merck: Managing Vioxx (G)

By: Robert L. Simons and Natalie Kindred

Keywords: Decision Choices and Conditions; Leadership; Customer Focus and Relationships; Pharmaceutical Industry

March 2009
Supplement

Bausch & Lomb, Inc.: Pressure to Perform (B)

By: Robert L. Simons

This case breaks the existing (and still available) Bausch & Lomb, Inc.: Pressure to Perform case into an (A) and a (B) case. The (B) case can be used in class to demonstrate the serious consequences of overly aggressive accounting. The (B) case should be used after... View Details

Keywords: Decision Choices and Conditions; Revenue Recognition; Organizations; Medical Devices and Supplies Industry; United States

February 2003
Case

Irene Rodakis

Traces the career decision-making process of Irene Rodakis, an MBA student, from her second year of graduate school through five (plus) years post-graduation. Rodakis faces numerous career-decision choices that involve careful consideration of myriad work, family, and... View Details

Keywords: Work-Life Balance; Decision Choices and Conditions