generativity - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

exciting. For the other 364 days a year, consumers go out of their way to avoid commercials. Kenny: The case gets into some data about how much brands are spending on advertising, generally speaking. I mean, what does that number look... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

Linux without contributing. Learning by contributing When a programmer or engineer runs into a problem or an opportunity to improve the Linux Kernel code, they generally suggest a change to a Linux “maintainer”–an experienced user who... View Details

Keywords: by Kristen Senz; Computer

18 Oct 2011
First Look

First Look: October 18

environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste... View Details

Keywords: Sean Silverthorne

04 Jun 2018
What Do You Think?

Are There Conditions Under Which Directors Should Consider Hiring a CEO Fired Elsewhere for Inappropriate Behavior?

circumstances under which such a hire might be made. Michael E opined, “I don’t believe you can generalize across the breadth of potential situations all people deserve second chances under appropriate conditions as difficult as it may... View Details

Keywords: by James Heskett

01 Mar 2018
News

Every Trick in the Book

too—those cards, games, and knickknacks that make some bookstores look more like general stores. The profit margin is higher on those products than on the books, but “I want this to be a bookstore,” Brody says. The rolling tables are a... View Details

Keywords: April White

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

used for general nutrition, but calorie needs vary.” A text warning label with wording similar to what San Francisco used in its labels: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay.”... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

be the best in class. Such products do not feel luxurious to more ethically and environmentally concerned consumers of today. I think the luxury industry in general has historically had a big impact on how we dress, how we look, how we... View Details

Keywords: by Brian Kenny; Fashion

21 Feb 2019
Research & Ideas

Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)

The North Carolina State Board of Elections began a hearing this week into alleged ballot tampering in last year’s 9th District congressional race, which ended in a razor-thin, 905-vote win for Republican Mark Harris. Since the 2016 View Details

Keywords: by Sean Silverthorne

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

as Miller Lite’s virtual tip jar for bartenders or Yum Brands $1,000 bonuses to its Taco Bell, Pizza Hut, and KFC general managers during mandated restaurant closures and emergency medical relief fund for employees diagnosed with... View Details

Keywords: by Jill Avery and Richard Edelman

22 Apr 2021
Blog Post

Launching the Women in Tech Initiative at HBS

investors, and engineers from companies such as Facebook, Bridgewater, Nutanix, Tenable and McKinsey. Goals and Charter of the Group As a new group, the team was focused on establishing a stable foundation upon which future generations of... View Details

13 Apr 2009
Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

1990s. Carl Størmer: On intellectual property rights, the extent to which improvisers should receive partial ownership is an unresolved issue in jazz. It is generally accepted that Bill Evans, the piano player on the session (except on... View Details

Keywords: by Martha Lagace; Music

Web

Helping and harnessing business to address society’s greatest challenges. | Institute for Business in Global Society

gratefully acknowledge the following donors who, through their generous support, are helping to harness business to address society’s greatest challenges. Founder Level Woods Staton Partner Level Richard W. Edelman, MBA 1978 High Meadows... View Details

24 Nov 2015
Research & Ideas

Developing Your Next CEO for the Family Business

built a manufacturing company for Manitowoc Cranes as an Outsider CEO before buying that company and selling it, then being recruited by his family’s fifth generation hot sauce maker, McIlhenny Company. These family members have the right... View Details

Keywords: Re: Andi Wang; Retail; Auto

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

director of research. Garvin, the C. Roland Christensen Professor of Business Administration, teaches courses for MBAs and executives on leadership, general management, and operations. Garvin is also faculty chair of the School's... View Details

Keywords: by Martha Lagace; Education

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

Gompers says. A second possibility is that women might be more willing to invest in companies headed by women, seeing opportunities other funds might miss. A third explanation is that gender diversity generates alternative perspectives... View Details

Keywords: by Michael Blanding; Banking; Financial Services

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

concepts To conclude the notion of one ‘wheel’ could be a thing of the past, because there are many wheels turning at the same time.” The general consensus among those commenting on the question was that Amazon, even with its... View Details

Keywords: by James Heskett; Retail