Publications

January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry

December 1997 (Revised April 2000)
Case

John Trani's First Year

By: Hugo Uyterhoeven

John Trani is Stanley Works' new CEO. This case describes his philosophy, communications, and actions during his first seven months in office, aiming at a major transformation of strategic postures, organizational structure, and company culture. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Communication; Personal Development and Career; Organizational Culture; Leadership Style; Management Skills; Consumer Products Industry

October 2022
Case

Single.Earth

By: Rembrand Koning and Emer Moloney

Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details

Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia

01 Jun 2001
News

Teaching for the Ages: the MBA Classroom in the 21st Century

their market? Did they miss important, competitive developments? “There’s all too often an assumption with technological products that people like you should sit back and let the technical folks do it,” says MacCormack, pointing out an... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

older age. The design of purchased products varies strongly with household characteristics, suggesting the importance of heterogeneity in preferences and financial circumstances. A simple portfolio choice... View Details

16 Jun 2020
Blog Post

Delivering Solutions During a Crisis: an Interview with Hans Kristian Furuseth

0-120 employees across nine countries in only six months. This experience in the beauty sector translated well to the needs of Zalando, an e-commerce beauty and fashion company, that later brought Furuseth on as Head of UK and Head of Nordics. It was at Zalando that... View Details

01 Apr 2001
News

Student Conferences Tackle Business Issues

venture-capital feedback sessions, entrepreneurial boot-camp modules, a career fair, and the Cyberposium TechShow, which showcased cutting-edge products and technologies that have the potential to make a substantial impact on everyday... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

February 2024 (Revised March 2024)
Teaching Note

X: The Foghorn Decision

By: Kyle Myers and Walter Frick

Teaching Note for HBS Case No. 618-060. View Details

September 2023 (Revised August 2024)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

02 Feb 2004
Research & Ideas

Mapping Your Corporate Strategy

structure for meetings where managers can quickly see which aspects of their strategy are succeeding and where they are falling short. The causal relationships enable managers to test whether the theory of... View Details

Keywords: by Martha Lagace

05 May 2022
News

Like-Minded

whether a business is directly in an ESG field, but that ESG elements should be integrated into the core-value system and management strategy,” notes Murakami. “To do that, we help our portfolio companies... View Details

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

incredibly complex. When a phone is designed in America and assembled in China with supplies from 30 other countries, where is it from? By trying to manage trade flows in any specific product through tariffs... View Details

Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

Web

Print View - Course Catalog

Product Line Architecture Marketing Tomomichi Amano Spring 2026 Q4 1.5 Institutions, Macroeconomics, and the Global Economy Business, Government & the International Economy Vincent Pons Spring 2026 Q3Q4 3.0 Investment View Details

March 1996 (Revised January 2002)
Case

CIBA Vision: The Daily Disposable Lens Project (A)

By: Gary P. Pisano

Examines CIBA Vision's decision on whether to launch a major new R&D initiative to develop a low-cost, daily disposable contact lens, and how to organize such a project should it proceed. One group of executives favors setting up a small, autonomous project team... View Details

Keywords: Product Development; Operations; Research and Development; Decision Making; Production; Strategy; Management; Organizational Design; Globalization; Medical Devices and Supplies Industry

24 Mar 2015
First Look

First Look: March 24

keep its product pipeline on the cutting edge. The company also worked to integrate vertically-to own or control every viable piece of the supply chain-in an effort to manage the flower and produce... View Details

Keywords: Sean Silverthorne

26 Oct 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

joined the Zoom call. When the user turned on their video, it was revealed to be a video stream of goats and horses (literally)! Matt Kinsella, Managing Director, had used a service called Goat-2-Meeting in an effort to liven up the video... View Details

Keywords: Venture Capital / Private Equity

January 1991 (Revised November 1994)
Supplement

Black Caucus Groups at Xerox Corp. (B)

Describes the compromise worked out between Xerox and the black caucus groups. The implications of this arrangement for Xerox and black employees over the next 16 years is also described. View Details

Keywords: Agreements and Arrangements; Employee Relationship Management; Race Characteristics; Consumer Products Industry