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  • All HBS Web  (7,705)
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    • Research  (5,453)
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Show Results For

  • All HBS Web  (7,705)
    • People  (9)
    • News  (1,559)
    • Research  (5,453)
    • Events  (17)
    • Multimedia  (34)
  • Faculty Publications  (3,768)
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  • Web

Launching Global Ventures - Course Catalog

entrepreneurial success. Funding, Growth and Exits: Investigate how global ventures attract capital, manage investor relationships across cultural divides, and execute successful exit strategies. Topics... View Details
  • Profile

Juliane Schwetz

Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details
  • Profile

Gary Shi

In his third year at Fudan University, Gary Shi thought he would “like to have more interactions around global topics,” so he decided to take the lead. With a group of Harvard students, he co-organized the Harvard Project for Asian and International View Details
  • 07 Sep 2021
  • News

Immelt in the Hot Seat: Episode 2

noticed about your management style that I, wonder if you're, you're cognizant of. I'm sure you are. But a couple anecdotal examples here: Angela Merkel, you liked her because she served her own guests coffee. You know, you were... View Details
  • Article

The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment

By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details
Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness
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Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
  • August 2016 (Revised July 2017)
  • Case

Singapore Airlines: Premium Goes Multi-Brand

By: Rohit Deshpande and Dawn H. Lau
Singapore Airlines had long been considered the gold standard for its innovative customer service. However, the company was faced with new sources of competition, from the rapid growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium... View Details
Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Travel Industry; Singapore
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Deshpande, Rohit, and Dawn H. Lau. "Singapore Airlines: Premium Goes Multi-Brand." Harvard Business School Case 517-017, August 2016. (Revised July 2017.)
  • March 2010
  • Case

Sonoco Products Company (A): Building a World-Class HR Organization (Abridged)

By: David A. Thomas and Boris Groysberg
Describes the steps the vice-president of human resources takes in revamping an HR function that was noncooperative and, at times, competitive and introducing the company to the notion of HR as a strategic business partner. Explores changes made to the company's... View Details
Keywords: Human Resources; Organizations; Restructuring; Partners and Partnerships; Management Succession; Strategic Planning; Performance
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Thomas, David A., and Boris Groysberg. "Sonoco Products Company (A): Building a World-Class HR Organization (Abridged)." Harvard Business School Case 410-082, March 2010.
  • August 2007 (Revised May 2009)
  • Case

PlaNet Finance: Broad Scope in Microfinance

By: Andrei Hagiu and Elena Corsi
PlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory... View Details
Keywords: Financial Institutions; Microfinance; Growth Management; Networks; Non-Governmental Organizations; Service Industry; France
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Hagiu, Andrei, and Elena Corsi. "PlaNet Finance: Broad Scope in Microfinance." Harvard Business School Case 708-441, August 2007. (Revised May 2009.)
  • 15 Nov 2021
  • News

6 Strategies to Boost Retention Through the Great Resignation

  • 08 Dec 2015
  • First Look

December 8, 2015

Argentina and Chile over recent decades. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50182 forthcoming Management Science Creating Reciprocal Value Through Operational Transparency By: Buell, Ryan W., Tami Kim, and... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

of countries with deteriorated corporate financial fragility indicators (Altman’s Z-score). Firm size plays a critical role in the relationship between leverage, firm fragility, and exchange rate movements in emerging markets. While the... View Details
Keywords: Dina Gerdeman
  • 19 Oct 2015
  • Research & Ideas

Business Research that Makes for Smarter Public Policy

originated. “We are using data from regulators, writing studies, but seldom going back to the regulators to say, ‘This is what we learned,’” says Harvard Business School Professor Michael W. Toffel, whose research examines companies’ environmental and occupational... View Details
Keywords: by Michael Blanding
  • March 2001 (Revised September 2002)
  • Case

Merck Latin America (D): Mexico

By: Michael Beer and James Weber
Examines Merck's change effort in Mexico from the perspective of the local employees. View Details
Keywords: Change Management; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Employees; Operations; Perspective; Pharmaceutical Industry; Mexico
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Beer, Michael, and James Weber. "Merck Latin America (D): Mexico." Harvard Business School Case 401-032, March 2001. (Revised September 2002.)
  • Web

Strategic Plan | Information Technology

2.06: Federated Identity & Access Management (IAM) Program 2.07: GenAI Exploration and Enablement (completed) 3. Modernize Foundational Technology for Digital Transformation 3.01: Alumni Engagement Program 3.02: Customer View Details
  • March 2011 (Revised March 2021)
  • Teaching Note

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande
Teaching Note for 511703. View Details
Keywords: Safety; Organizations; Crisis Management; Customer Focus and Relationships; Brands and Branding
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Deshpande, Rohit. "Terror at the Taj Bombay: Customer-Centric Leadership." Harvard Business School Teaching Note 511-118, March 2011. (Revised March 2021.)
  • July 2008
  • Case

Leading from the Side

By: Thomas J. DeLong
Harriet Cornwall, a partner at the law firm of Kensington Palmer, LLP, is made lead over a fellow group of attorneys. Put in charge of guiding her colleagues in their annual goal-setting initiative, she notices four that need special attention. Cornwall must address... View Details
Keywords: Goals and Objectives; Managerial Roles; Performance Evaluation; Partners and Partnerships
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DeLong, Thomas J. "Leading from the Side." Harvard Business School Case 409-023, July 2008.
  • 18 Jan 2021
  • News

What to Do If Your Team Doesn’t Want to Go Back to the Office

  • September 2022
  • Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
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Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
  • March 2013
  • Case

First Green Bank: Bringing Bloom to Desert Landscapes

By: Christopher Marquis and Juan Almandoz
First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details
Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida
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Marquis, Christopher, and Juan Almandoz. "First Green Bank: Bringing Bloom to Desert Landscapes." Harvard Business School Case 413-073, March 2013.
  • October 2000 (Revised November 2005)
  • Case

Hilton HHonors Worldwide: Loyalty Wars

By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
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Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
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