Publications

August 1994 (Revised May 1999)
Teaching Note

Mitsubishi Kasei Corporation: Product Line Cost System TN

By: Robin Cooper and Robert S. Kaplan

Keywords: Cost; System

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

May 1994
Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan

Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details

Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product

Article

Capital Budgeting Systems and Capabilities Investments in U.S. Companies after World War II

By: K. B. Clark and C. Y. Baldwin

Keywords: Capital Budgeting; System; Investment; Business Ventures; United States

Article

How New Top Managers Use Control Systems as Levers of Strategic Renewal

By: R. Simons

Keywords: Management; System; Strategy

October 1993 (Revised July 1997)
Case

Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A)

By: Roy D. Shapiro and Michael D. Watkins

AT&T's Universal Card Services (UCS) has been extremely successful during its short lifetime. Dedicated to improving service quality and customer satisfaction, chief quality officer Rob Davis and his quality team have designed and put into place an unusual measurement... View Details

Keywords: Customer Satisfaction; Policy; Compensation and Benefits; Performance Evaluation; Quality; System; Telecommunications Industry

April 1993
Supplement

Prodigy Services Company (B)

By: Lynn S. Paine

Describes the actions taken by Prodigy executives. View Details

Keywords: Communication Intention and Meaning; Conflict Management; Status and Position; Equality and Inequality

January 1993 (Revised February 1994)
Background Note

New Information Systems Leaders: A Changing Role in a Changing World

By: Lynda M. Applegate and Joyce J. Elam

Keywords: System; Leadership; Change

December 1992
Article

New Information Systems Leaders: A Changing Role in a Changing World

By: L. M. Applegate and Joyce J. Elam

Keywords: Information Technology; System; Leadership; Change

September 1992 (Revised March 1998)
Case

Japan Confronts an Interdependent World

By: George C. Lodge

Traces the evolution of Japan's economic strategy from 1972 to 1992. Describes the collapse of the Japanese stock market in the spring of 1992, raising the question: Is this the end of Japan's miraculous growth? To help students consider that question, the case... View Details

Keywords: Policy; Financial Markets; Information Technology; System Shocks; Borrowing and Debt; Financial Crisis; Government and Politics; Growth and Development; Situation or Environment; Japan; United States

September 1992
Article

Activity-based Systems: Measuring the Costs of Resource Usage

By: Robert S. Kaplan and Robin Cooper

Keywords: Measurement and Metrics; System; Cost

September–October 1992
Article

Capital Disadvantage: America's Falling Capital Investment System

By: M. E. Porter

Keywords: Capital; Investment; System; United States

June 1992 (Revised March 2006)
Case

Concordia Casting Company

By: F. Warren McFarlan

Describes five years of development in a centralized data processing activity serving a highly decentralized corporation. Data processing manager discovers that a major software system conversion is a full year behind schedule, and subsequently makes several managerial... View Details

Keywords: Analytics and Data Science; Applications and Software; System; Information Technology; Change Management; Organizational Change and Adaptation; Leadership Style; Leading Change; Human Resources; Conflict and Resolution; Supply Chain Management; Accounting; Auto Industry

1992
Chapter

Sharing the Burden. Fair Allocation and Equity

By: James K. Sebenius, Michael Grubb, Antonio Magalhaes and Susan Subak

Keywords: Fairness; Equality and Inequality; Resource Allocation; Welfare

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (A)

By: Robert L. Simons

Describes the complexity of setting and reconciling performance targets in a global, matrix company. The president of the Finnish industry and rail transport company has received targets from two bosses--his regional superior and his business area superior. Each has... View Details

Keywords: Performance Expectations; Complexity; Multinational Firms and Management; Finland

May 1992 (Revised January 2000)
Supplement

ABB: Accountability Times Two (B)

By: Robert L. Simons

Describes internal allocation conflicts in a complex global company structured as a matrix organization. ABB Switzerland has secured and will build an important power station project; however, internal market allocation policies dictate that this work be handled by ABB... View Details

Keywords: Multinational Firms and Management; Conflict Management; Complexity; Sweden; Switzerland

May 1992 (Revised January 2000)
Case

Asea Brown Boveri: The ABACUS System

By: Robert L. Simons

Describes the computer-based information system (ABACUS) used to monitor and control business operations in a complex, global company. Describes the technical attributes of the database system, financial reporting requirements, target setting and profit calculations on... View Details

Keywords: Financial Reporting; Profit; Business Growth and Maturation; Analytics and Data Science; Design; Accounting Audits; Growth and Development; Globalized Firms and Management; Complexity; Technology Industry

May 1992
Article

Coordination in Split-Award Auctions

By: James J. Anton and Dennis Yao

We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details

Keywords: Supply Chain Management; Balance and Stability; Cost; Auctions; Bids and Bidding; Production; Five Forces Framework; Supply and Industry; Situation or Environment; Information; Manufacturing Industry

March–April 1992
Article

Debate: A Response to the Business of Equal Opportunity by Reginald Dickerson

By: D. A. Thomas and D. Evans

Keywords: Equality and Inequality