Publications

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video

Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details

Keywords: Advertising; Consumer Products Industry

April 1996 (Revised March 2008)
Exercise

Exercises on Tradeoffs and Conflicting Objectives

Presents two methodologies for making decisions in the face of conflicting objectives, pricing out, and additive scoring systems. This material is followed by four exercises designed to develop and test understanding of the basic methodology. The exercises include an... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions

09 Apr 2012
News

Has Mason lost it?

Research Summary

What Really Works: Fundamental Drivers of Corporate Performance

By: Nitin Nohria

Based on a systematic examination of over 200 management practices that have been hypothesized to influence corporate performance, we identify eight management practices that appear to be the most robust drivers of long term corporate success. We are now trying to... View Details

February 2016 (Revised September 2017)
Case

Neurotrack and the Alzheimer's Puzzle

By: Richard G. Hamermesh, Liz Kind and Carin-Isabel Knoop

Elli Kaplan founded Neurotrack in 2012 with a breakthrough noninvasive cognitive diagnostics test that will detect Alzheimer's disease in its earliest pre-symptomatic stages. While the company has gained great traction in the three years since it was started, with no... View Details

Keywords: Alzheimer's Disease; Diagnostics; Healthcare; Entrepreneurship; Health Disorders; Science-Based Business; Business Model; Medical Devices and Supplies Industry; United States

Research Summary

The Asymmetric Effect of Discount Retraction on Subsequent Choice

This paper examines the subsequent impact of a temporary price discount on brand preference after the promotion is retracted. Theorizing that price salience has an impact on price sensitivity, we propose that the effects of retracting a discount depend on the promoted... View Details

March–April 2017
Article

What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think

By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details

Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media

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2013
Chapter

Capturing History: The Case of the Federal Radio Commission in 1927

By: David Moss and Jonathan Lackow

In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details

Keywords: Capture; History By Inference; Economic Theory Of Regulation; Federal Radio Commission; Theory; Economics; Media and Broadcasting Industry; United States

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2011
Working Paper

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

By: Francesca Gino and Dan Ariely

Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to think outside the box and... View Details

Keywords: Ethics; Behavior; Creativity; Motivation and Incentives; Personal Characteristics

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12 Nov 2010
News

The Lab Rat: How to Take a Position of Power

24 May 2021
News

This Fintech Startup Thinks It Can Help Companies Build Conscious Business Cultures

28 Oct 2020
News

Corporate America is breaking with Donald Trump

October 2019
Case

Regtech at HSBC

By: Aiyesha Dey, Jonas Heese and James Weber

Mark Cooke, Global Head of Operational Risk, needed to decide between a traditional regulatory control system and a new regtech system to manage non-financial risks. Non-financial risks failures such as money laundering and tax evasion had cost HSBC billions of... View Details

Keywords: Risk Management; Banks and Banking; Collaborative Innovation and Invention; Banking Industry; Information Technology Industry; United Kingdom; United States

October 1990
Case

Beauregard Textile Co.

By: Francis Aguilar

The sales manager and controller have to decide on a price for a textile that lost significant market share as a result of a recent price increase. Information on manufacturing costs and on the pricing behavior of Beauregard and its only competitor are available for... View Details

Keywords: Activity Based Costing and Management; Cost Accounting; Cost Management; Price; Competitive Advantage; Competitive Strategy; Inflation and Deflation; Consumer Behavior; Apparel and Accessories Industry

02 Jul 2012
News

MBAs Without Borders: Experience In Emerging Markets Gives Graduates An Edge

September 2017
Article

Reexamining Staggered Boards and Shareholder Value

By: Charles C.Y. Wang and Alma Cohen

Cohen and Wang (2013) (CW2013) provide evidence consistent with market participants perceiving staggered boards to be value reducing. Amihud and Stoyanov (2016) (AS2016) contests these findings, reporting some specifications under which the results are not... View Details

Keywords: Staggered Boards; Takeover Defense; Antitakeover Provision; Firm Value; Delaware; Airgas; Governing and Advisory Boards; Corporate Governance; Value

September 2002 (Revised January 2013)
Case

Siebel Systems: Organizing for the Customer

By: Robert Simons and Antonio Davila

Siebel Systems is one of the fastest growing companies in America. Tom Siebel, the company's founder, has organized the business to accommodate growth and focus on the customer. Innovative information technology systems and clear accountability prove to be essential to... View Details

Keywords: Organizational Structure; Applications and Software; Business Growth and Maturation; Information Technology; Performance Evaluation; Performance Expectations; Innovation and Management; Technological Innovation; Customer Focus and Relationships; Management Teams; Information Technology Industry; North and Central America

September 2000
Case

Renaming Computer Power Group

Presents results of a consumer survey used to guide selection of a new corporate brand name. Four alternative names are tested for their ability to communicate desired company attributes to consumers. The pros and cons of developing brand names at corporate versus... View Details

Keywords: Organizational Culture; Brands and Branding