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Show Results For
- All HBS Web
(766)
- People (4)
- News (217)
- Research (447)
- Events (5)
- Multimedia (9)
- Faculty Publications (281)
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
Despite this upheaval, it seemed some businesses were immune to the digital onslaught—companies whose products and services couldn't be easily turned into 1's and 0's and put online. "A television set can't be digitized. A telephone can't... View Details
Keywords: by Michael Blanding
- 01 Jan 2006
- News
Philip L. Yeo, MBA 1976
STUDENTS "Enjoy whatever you are doing or move on." CURRENT READING Genes in Conflict: The Biology of Selfish Genetic Elements, by Austin Burt and Robert Trivers As the overseer of Singapore's economic direction for many years, Philip Yeo moved the city-state's... View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
search, digital, print, radio, and television that I would have used for Guinness or Captain Morgan when I was at Diageo. The only real difference between the Postal Service and any of the other brands I’ve worked on is that we are... View Details
Keywords: Julia Hanna
- 01 Jun 2007
- News
The Show Goes On
writing scripts. After I worked at Bain for several years, a friend and I did just that. We sold a television pilot, “The Club,” that will never see the light of day. But we also sold a small-budget film called The Closet that’s... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
opined. Given the range of projects under development at Microsoft, there’s no shortage of challenges for talented recruits. Among those highlighted by Ballmer were using the Internet to transform television viewing into an interactive... View Details
- Profile
Rachel Honeth
television station in South Bend, Indiana. But while pursuing her undergraduate degree at Northwestern, she discovered that, "I was interested in the marketing and advertising aspect of sports rather than television." After... View Details
- 12 Jul 2011
- News
Phone Fun
Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during “quirky and weird” British View Details
- Portrait Project
Gavriel Goidel
I think my true calling is to be a stay-at-home dad. After all, the times I was unemployed were also my happiest. Growing up in Bnei Brak, an ultra-orthodox Jewish town in Israel, I never saw a woman wearing pants, and none of my friends had cellphones or cable View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
those sites account for a significant percentage of online attention.” Getting a clearer window into how households allocate what little available attention they have could have implications for other markets, Greenstein adds, such as View Details
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw radio and View Details
Keywords: James E. Aisner
- 21 May 2021
- News
See Us Unite for Change
Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
- 09 Aug 2016
- First Look
August 9, 2016
https://cb.hbsp.harvard.edu/cbmp/product/216075-PDF-ENG Harvard Business School Case 614-072 RCA: Color Television and the Department of Justice (A) This case examines the early history of the color View Details
Keywords: Sean Silverthorne
- Profile
Brandon Gayle
In the 1970s, Brandon Gayle's family left Jamaica for New York State, where they settled in Rochester. "I watched my mother build her career over time," Brandon says, "from serving as a bookkeeper at a local television... View Details
- 06 May 2008
- News
Small World? Read Nil about It
Peace Corps volunteer in Brazil some decades ago, I saw how the arrival of electricity — and a television mounted in the public square — changed life in my rural village. The outside world became visible. Other peoples and places were... View Details
- October 2003 (Revised February 2004)
- Case
Strategic Inflection: TiVo in 2003 (A)
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and more expensive than Brazil)... View Details
- 24 Apr 2014
- News
Making TV Look Like America
college. She is now a management development executive at Warner Brothers. Burgos’s heritage (she emigrated from the Dominican Republic) and her love of acting have inspired her interest in a career in media and entertainment. “I want to run a View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand and designs production to perpetuate that brand's... View Details
- 04 Sep 2019
- News
A Wide Screen Approach
a tipping point, where we said, ‘Nobody else has really done that,’ and he said, ‘Well, why don’t we?’” Five years later, the decision has transformed the WWE. In 2008, some 20 percent of the company’s revenue came from media; in 2019, it’s 70 percent. “We were very... View Details