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  • November 1982 (Revised February 1985)
  • Case

Ruth M. Owades

By: Howard H. Stevenson, Richard O. von Werssowetz and Robert W. Kent
Ruth Owades developed a concept for a new mail order venture offering gardening products. Her current employer turned down the idea, so with permission to try it independently, she has begun the process of raising funds and preparing for a separate operation. She still... View Details
Keywords: Business Startups; Decisions; Entrepreneurship; Borrowing and Debt; Resignation and Termination; Operations; Risk and Uncertainty
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  • May 1981 (Revised December 1992)
  • Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch
The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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  • July 1980
  • Background Note

Action Planning and Implementation: A Manager's Checklist

By: Leonard A. Schlesinger and James P. Ware
A checklist of suggested guidelines for managers embarking on action planning and implementation activities. Used as a supplement to assist in the preparation of case materials. View Details
Keywords: Management Skills; Business Processes
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  • November 1974 (Revised May 1994)
  • Case

Science Technology Co.

By: Thomas R. Piper
The president of a medium-sized electronics company is evaluating the financial forecasts and proposed financing program submitted by the chief financial officer. The forecasts are prepared in constant dollars, on which basis the proposed financing plan seems... View Details
Keywords: Currency; Financial Strategy; Forecasting and Prediction; Inflation and Deflation; Risk and Uncertainty; Outcome or Result; Technology Industry; Electronics Industry
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  • Teaching Interest

Audit Committees in a New Era of Governance

By: Suraj Srinivasan
The last ten years has heightened demands on audit committees. Not only are they responsible for overseeing internal and external audits to ensure that investors receive accurate and transparent information, but they must ensure compliance with new accounting and... View Details
  • Teaching Interest

Audit Committees in a New Era of Governance

By: Paul M. Healy
The last ten years has heightened demands on audit committees. Not only are they responsible for overseeing internal and external audits to ensure that investors receive accurate and transparent information, but they must ensure compliance with new accounting and... View Details
  • Teaching Interest

Changing the Game: Negotiation and Competitive Decision Making

By: Guhan Subramanian
High-stakes business negotiations challenge your wits, your confidence, and your capacity for clear reasoning under intense pressure. Changing the Game leverages the latest research to your advantage, helping you prepare for complex... View Details
  • Teaching Interest

Creating the Modern Financial System

By: David A. Moss

Creating the Modern Financial System offers a vital perspective on finance and the financial system by exploring the historical development of key financial instruments and institutions worldwide. The premise of the course is that students will gain a richer and... View Details

  • Research Summary

Crisis Management

By: Dutch Leonard
This project examines the special challenges of leadership in crisis situations and the associated challenges of leadership in preparing in advance for the possibility of crises to come. It includes both physical life safety crises (natural disasters, industrial... View Details
  • Teaching Interest

Crossover into Business (for Professional Athletes)

By: Anita Elberse
Designed to help professional athletes be better prepared for business activities during and after their active sports careers, this program matches each athlete with a pair of student mentors so athletes can learn business fundamentals in a customized and flexible... View Details
  • Teaching Interest

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

  • Teaching Interest

Executive Education: Leading Growth through Customer Centricity — India

By: Rajiv Lal

Establishing a strategic advantage in India's highly competitive marketplace requires a systemic shift in focus—away from selling products and toward meeting the needs of customers. But how many companies are prepared to carry out such fundamental change? By... View Details

  • Teaching Interest

FIELD Foundations

By: Alison Wood Brooks

FIELD Foundations is a course for first-year MBA students in the Required Curriculum. As a complement to case method courses that students take in the first year of the MBA program, FIELD Foundations offers hands-on leadership practice and immersive team... View Details

  • Teaching Interest

Founders' Dilemmas

By: Jeffrey F. Rayport

This course is for students who plan to become involved in new ventures, now or at mid-career, as founders of a new venture, early hires, early advisors, or board members, or as potential investors (e.g., VCs), customers, partners, or acquirers of new venturesView Details

  • Research Summary

Global Strategic and Management Challenges

By: Michael Y. Yoshino
Michael Y. Yoshino is conducting an exploratory study designed to identify, and develop an understanding of, the strategic and management challenges facing major corporations located in the ASEAN countries as they achieve rapid growth and global expansion. He is also... View Details
  • Research Summary

Growing as a Purposeful Leader

By: Leonard A. Schlesinger

Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details

  • Teaching Interest

IFC Asia: China's Belt & Road Initiative

By: Willy C. Shih

The course objective is to provide students perspectives and insight into one of the major political and economic development programs of China – its Belt and Road Initiative, a strategy that involves infrastructure development and investments in countries spanning... View Details

Keywords: China; Globalization; Trade; Infrastructure; China; Southeast Asia; South Asia; Central Asia
  • Teaching Interest

Leading Change and Organizational Renewal

By: Michael L. Tushman
Market-leading organizations habitually innovate, adjust quickly to new business conditions, and seize emerging opportunities before competitors do. They perform efficiently today while continuing to explore new sources of value for tomorrow. Such companies don't just... View Details
  • Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
  • Teaching Interest

Managing Human Capital

By: Ethan S. Bernstein

The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details

Keywords: Human Capital; Hiring; Socialization; Performance Management; Compensation And Benefits; Talent Development And Retention; Structure; Career Management; Human Resources; Leadership; Personal Development and Career; Organizations; Organizational Culture; Organizational Design; Organizational Structure; Africa; Asia; Europe; Middle East; Latin America; North and Central America; South America

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