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Publications
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(1,791)
- Faculty Publications (680)
- March 2001 (Revised August 2001)
- Case
Virgin.com
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's... View Details
- March 2001 (Revised February 2004)
- Case
International Profit Associates
By: Ashish Nanda, Thomas J. DeLong and Monica Mullick
Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details
- January 2001 (Revised January 2004)
- Case
Ninth House: e-Learning Software
By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
- January 2001 (Revised May 2003)
- Case
Novartis Pharma: The Business Unit Model
By: Srikant M. Datar, Carin-Isabel Knoop and Cate Reavis
In June 2000, Novartis reorganized its pharmaceutical business to form global business units in oncology, transplantation, ophthalmology, and mature products. The remaining primary care products continued to be managed within global functions (e.g., R&D and marketing).... View Details
- January 2001 (Revised March 2001)
- Case
Range, The (A)
By: Kathleen L. McGinn, Tracy Thompson and Michael Smith
Reveals the potential benefits and pitfalls of reorganization into teams in order to respond to environmental change. Takes place in the newsroom of a metropolitan daily newspaper. Both management and employees struggle to find new balance after a major restructuring... View Details
- December 2000 (Revised November 2001)
- Case
Rise and Fall of Iridium, The
By: Alan D. MacCormack and Kerry Herman
Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after... View Details
- November 2000 (Revised March 2001)
- Case
Iggy's Bread of the World
By: Kathleen L. McGinn and Alexis Lefort
In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
- November 2000 (Revised June 2001)
- Case
Ventro: Builder of B2B Businesses
By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details
- October 2000 (Revised June 2017)
- Case
Vyaderm Pharmaceuticals: The EVA Decision
By: Robert Simons and Indra A. Reinbergs
In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
- September 2000 (Revised March 2001)
- Case
Old Mutual
By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro
Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details
Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Banking Industry; South Africa
- July 2000 (Revised September 2005)
- Case
BMG Entertainment
By: Jan W. Rivkin and Gerrit Meier
As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details
- July 2000 (Revised April 2011)
- Case
Greeley Hard Copy, Portable Scanner Initiative (A)
By: Michael L. Tushman and Daniel Radov
Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details
- July 2000 (Revised April 2011)
- Supplement
Greeley Hard Copy, Portable Scanner Initiative (B)
By: Michael L. Tushman and Daniel Radov
Supplements the (A) case. View Details
- June 2000 (Revised October 2017)
- Case
IDEO
By: Stefan Thomke and Ashok Nimgade
Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
- June 2000
- Case
Rebirth of the Swiss Watch Industry, 1980-1992 (A)
By: Michael L. Tushman and Daniel Radov
The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help... View Details
- June 2000
- Case
Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH
By: Michael L. Tushman and Daniel Radov
Describes the course pursued by Hayek, Thomke, and others in the formation of SMH. Discusses the new strategy and its implementation, charting the dramatic recovery of the large Swiss watchmakers. Ends with an exploration of Hayek's efforts to build on SMH's successes. View Details
- June 2000 (Revised February 2003)
- Case
Must Zee TV
By: Bharat N. Anand and Tarun Khanna
Explores issues related to (1) the vertical boundaries of the firm in an emerging-economy context, especially the effects of lack of intellectual property rights and lack of contract enforcement on both industry structure and boundaries of the firm; and (2) the extent... View Details
- May 2000 (Revised October 2001)
- Case
Dell Ventures
By: Paul A. Gompers, Carin-Isabel Knoop and Cate Reavis
Describes the rationale behind the strategy and structure of Dell Computer Corp.'s VC arm, Dell Ventures. While Dell Ventures had a phenomenal year one, it faced a number of challenges including dealing with market risks, finding and retaining talent, maintaining... View Details