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      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (A)

      By: Alan D. MacCormack and Jay Wynn
      This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
      Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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      MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (B)

      By: Alan D. MacCormack
      Supplements the (A) case. View Details
      Keywords: Aerospace Industry; Technology Industry
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      MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
      • January 2003 (Revised April 2003)
      • Case

      Sun Hydraulics: Leading in Tough Times (A)

      By: Linda A. Hill and Jennifer Suesse
      Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida, confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
      Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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      Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A)." Harvard Business School Case 403-069, January 2003. (Revised April 2003.)
      • November 2002 (Revised May 2006)
      • Case

      Forest Stewardship Council

      By: James E. Austin and Ezequiel Reficco
      In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in... View Details
      Keywords: Finance; Corporate Governance; Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Strategy
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      Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
      • September 2002 (Revised October 2002)
      • Case

      Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)

      By: Dorothy A. Leonard and David Kiron
      Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details
      Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital
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      Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)
      • August 2002 (Revised March 2003)
      • Teaching Note

      NerveWire (TN)

      By: Nitin Nohria and Bridget Gurtler
      Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details
      Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton
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      Nohria, Nitin, and Bridget Gurtler. "NerveWire (TN)." Harvard Business School Teaching Note 403-055, August 2002. (Revised March 2003.)
      • July 2002 (Revised March 2003)
      • Case

      North East Medical Services

      By: Thomas J. DeLong and Wendy Carter
      Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels... View Details
      Keywords: Health Care and Treatment; Human Resources; Leadership; Business and Stakeholder Relations; Health Industry; San Francisco
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      DeLong, Thomas J., and Wendy Carter. "North East Medical Services." Harvard Business School Case 403-002, July 2002. (Revised March 2003.)
      • December 2001 (Revised November 2002)
      • Case

      John Smithers

      By: Nitin Nohria and Todd Jick
      Describes an ill-fated effort to institute a total quality program. Using the vantage point of one of the managers selected to be a quality instructor, the case traces the rise and fall of the quality effort during its very brief existence over the course of six... View Details
      Keywords: Quality; Change Management; Mission and Purpose; Organizational Culture; Failure
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      Nohria, Nitin, and Todd Jick. "John Smithers." Harvard Business School Case 402-041, December 2001. (Revised November 2002.)
      • October 2001
      • Case

      SchoolSuccess.net

      By: James E. Austin and Arthur McCaffrey
      The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details
      Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams
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      Austin, James E., and Arthur McCaffrey. "SchoolSuccess.net." Harvard Business School Case 302-008, October 2001.
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • August 2001 (Revised March 2008)
      • Supplement

      Kirk Arnold

      By: Nitin Nohria and Alan Price
      Supplements NerveWire, Inc. View Details
      Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton
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      Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
      • August 2001 (Revised March 2008)
      • Case

      NerveWire, Inc.

      By: Nitin Nohria and Anthony Mayo
      NerveWire, a management consulting and systems integration provider based in Newton, MA, was closing in on its second anniversary. In the beginning days of NerveWire, the major challenge was recruiting--finding the right people who embodied its values and business... View Details
      Keywords: Values and Beliefs; Leadership; Mission and Purpose; Behavior; Internet; Newton
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      Nohria, Nitin, and Anthony Mayo. "NerveWire, Inc." Harvard Business School Case 402-022, August 2001. (Revised March 2008.)
      • August 2001 (Revised April 2003)
      • Case

      International Trachoma Initiative

      By: Diana Barrett, James E. Austin and Sheila McCarthy
      In an effort to combat trachoma, a major eye disease, the Clark Foundation entered into a partnership with Pfizer Pharmaceuticals. After a successful pilot project, a joint initiative was established (the Trachoma initiative) that has as its goal to eradicate the... View Details
      Keywords: For-Profit Firms; Joint Ventures; Globalization; Mission and Purpose; Organizational Culture; Alliances; Partners and Partnerships; Non-Governmental Organizations; Health Industry
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      Barrett, Diana, James E. Austin, and Sheila McCarthy. "International Trachoma Initiative." Harvard Business School Case 302-009, August 2001. (Revised April 2003.)
      • July 2001 (Revised March 2002)
      • Case

      Nasdaq Stock Market, Inc., The

      By: Andre F. Perold and Austin K Scee
      NASDAQ's mission "to facilitate capital formation" is threatened by the emergence of Electronic Communication Networks, which are not as heavily regulated by the SEC. This case reviews the development of NASDAQ and its evolution from a loose network of broker-dealers... View Details
      Keywords: Capital Markets; Stocks; Financial Markets; Governing Rules, Regulations, and Reforms; Innovation Strategy; Performance Efficiency; Perspective
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      Perold, Andre F., and Austin K Scee. "Nasdaq Stock Market, Inc., The." Harvard Business School Case 202-008, July 2001. (Revised March 2002.)
      • March 2001 (Revised May 2001)
      • Case

      &Samhoud Service Management

      By: Thomas J. DeLong, Ashish Nanda and Monica Mullick
      &Samhoud, a small service management consulting firm in the Netherlands, grapples with the dilemma of firing its largest client while introducing Heskett's theory of the service profit chain. View Details
      Keywords: Mission and Purpose; Management Practices and Processes; Customer Focus and Relationships; Customer Relationship Management; Consulting Industry; Netherlands
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      DeLong, Thomas J., Ashish Nanda, and Monica Mullick. "&Samhoud Service Management." Harvard Business School Case 801-398, March 2001. (Revised May 2001.)
      • January 2001
      • Case

      World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group

      By: William E. Fulmer and W. Earl Sasser
      The World Bank has implemented a knowledge management initiative. One of its communities of practice is to take the lead in a $50 billion commitment to address urban slums. The community of practice is struggling with its mission and how knowledge management can help. View Details
      Keywords: Urban Development; Knowledge Management; Problems and Challenges; Financial Services Industry
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      Fulmer, William E., and W. Earl Sasser. "World Bank and Knowledge Management, The: The Case of the Urban Services Thematic Group." Harvard Business School Case 801-157, January 2001.
      • November 2000 (Revised March 2001)
      • Case

      Iggy's Bread of the World

      By: Kathleen L. McGinn and Alexis Lefort
      In January 1994, Igor and Ludmilla Ivanovic opened the doors of their bakery, Iggy's Bread of the World. This case describes their unusual mission statement and the way in which they try to bring a social consciousness mentality to a for-profit business. Six years... View Details
      Keywords: Growth Management; Mission and Purpose; Organizational Culture; Restructuring; Family Business; Power and Influence; Food and Beverage Industry; Retail Industry; Massachusetts
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      McGinn, Kathleen L., and Alexis Lefort. "Iggy's Bread of the World." Harvard Business School Case 801-282, November 2000. (Revised March 2001.)
      • October 2000
      • Article

      Tokens of Faith: Mission Money in Africa

      By: L. T. Wells Jr.
      Keywords: Africa
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      Wells, L. T., Jr. "Tokens of Faith: Mission Money in Africa." TAMS Journal (October 2000): 140–145.
      • January 2000 (Revised February 2000)
      • Case

      The HBS California Research Center

      By: Ashish Nanda, Thomas J. DeLong and Scott D Landry
      Harvard Business School's (HBS) California Research Center, a three-year experiment initiated in July 1997 to facilitate research, case-writing, and course development centered in the Silicon Valley Region, has been a "phenomenal success." In June 1999, HBS Dean Kim... View Details
      Keywords: Business Education; Growth and Development Strategy; Corporate Strategy; Success; Education Industry; San Francisco
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      Nanda, Ashish, Thomas J. DeLong, and Scott D Landry. "The HBS California Research Center." Harvard Business School Case 800-189, January 2000. (Revised February 2000.)
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