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      • March 2004 (Revised April 2005)
      • Case

      International Rivers Network and the Bujagali Dam Project (A)

      By: Benjamin C. Esty and Aldo Sesia
      In the summer of 2002, the International Rivers Network (IRN), an environmental NGO located in Berkeley, California, was engaged in what appeared to be the last hours of a three year campaign to stop a $582 million dam and hydropower project at Bujagali Falls in... View Details
      Keywords: Ethics; Corporate Disclosure; Project Finance; Investment; Environmental Sustainability; Projects; Developing Countries and Economies; Energy Industry; Uganda
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      Esty, Benjamin C., and Aldo Sesia. "International Rivers Network and the Bujagali Dam Project (A)." Harvard Business School Case 204-083, March 2004. (Revised April 2005.)
      • March 2004
      • Article

      Lofty Missions, Down-to-Earth Plans

      By: V. K. Rangan
      Keywords: Mission and Purpose; Planning
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      Rangan, V. K. "Lofty Missions, Down-to-Earth Plans." Harvard Business Review 82, no. 3 (March 2004).
      • March 1, 2004
      • Other Article

      Mission to Mars: It Really Is Rocket Science

      By: Alan MacCormack and Sean Silverthorne
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      MacCormack, Alan, and Sean Silverthorne. "Mission to Mars: It Really Is Rocket Science." Harvard Business School Working Knowledge (March 1, 2004). (Interview.)
      • January 2004 (Revised May 2008)
      • Case

      Johnson & Johnson's Corporate Credo

      By: Thomas R. Piper
      No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
      Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
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      Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
      • May 2003
      • Case

      Sun Hydraulics: Leading in Tough Times (A) (Abridged)

      By: Linda A. Hill and Jennifer Suesse
      Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida; confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
      Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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      Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A) (Abridged)." Harvard Business School Case 403-139, May 2003.
      • March 2003 (Revised January 2004)
      • Case

      CDC Capital Partners: December 2002

      By: G. Felda Hardymon, Josh Lerner and Ann Leamon
      Paul Fletcher, CEO of CDC Capital Partners, a private equity group investing in the world's poorest countries, is wrestling with questions raised by the imminent reorganization of the firm. Previously an arm of the United Kingdom's international aid agency, CDC is... View Details
      Keywords: Private Equity; Investment Portfolio; Privatization; Venture Capital; Business and Government Relations; Emerging Markets; Infrastructure; Financial Services Industry; Banking Industry; United Kingdom
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      Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "CDC Capital Partners: December 2002." Harvard Business School Case 803-167, March 2003. (Revised January 2004.)
      • February 2003 (Revised March 2003)
      • Case

      Large Scale Change at The WSSC

      By: Amy C. Edmondson and Corey B. Hajim
      Describes the organizational transformation occurring at the Washington Suburban Sanitary Commission (WSSC), a public utility. Faced with the possibility of privatization after decades of providing service in the absence of competition or performance pressures, the... View Details
      Keywords: Organizational Change and Adaptation; Mission and Purpose; Change Management; Restructuring; Privatization; Resignation and Termination; Utilities Industry
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      Edmondson, Amy C., and Corey B. Hajim. "Large Scale Change at The WSSC." Harvard Business School Case 603-056, February 2003. (Revised March 2003.)
      • February 2003 (Revised October 2003)
      • Case

      Cable Data Systems

      By: Paul W. Marshall and Todd H Thedinga
      Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
      Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Telecommunications Industry; Boston
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      Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (A)

      By: Alan D. MacCormack and Jay Wynn
      This case is set in spring 2000, several months after two successive, failed missions to the planet Mars. Students are asked to evaluate the reasons for these failures in the context of NASA's "Faster, Better, Cheaper" program, which was initiated in 1992. They are... View Details
      Keywords: Failure; Change Management; Innovation Strategy; Collaborative Innovation and Invention; Projects; Management; Risk Management; Risk and Uncertainty; Aerospace Industry; Technology Industry
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      MacCormack, Alan D., and Jay Wynn. "Mission to Mars (A)." Harvard Business School Case 603-083, February 2003. (Revised January 2004.)
      • February 2003 (Revised January 2004)
      • Case

      Mission to Mars (B)

      By: Alan D. MacCormack
      Supplements the (A) case. View Details
      Keywords: Aerospace Industry; Technology Industry
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      MacCormack, Alan D. "Mission to Mars (B)." Harvard Business School Case 603-110, February 2003. (Revised January 2004.)
      • February 2003 (Revised October 2003)
      • Case

      Versity.com

      By: Leslie A. Perlow
      Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details
      Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships
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      Perlow, Leslie A. "Versity.com." Harvard Business School Case 403-132, February 2003. (Revised October 2003.)
      • January 2003 (Revised April 2003)
      • Case

      Sun Hydraulics: Leading in Tough Times (A)

      By: Linda A. Hill and Jennifer Suesse
      Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida, confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details
      Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida
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      Hill, Linda A., and Jennifer Suesse. "Sun Hydraulics: Leading in Tough Times (A)." Harvard Business School Case 403-069, January 2003. (Revised April 2003.)
      • November 2002 (Revised May 2006)
      • Case

      Forest Stewardship Council

      By: James E. Austin and Ezequiel Reficco
      In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in... View Details
      Keywords: Finance; Corporate Governance; Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Strategy
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      Austin, James E., and Ezequiel Reficco. "Forest Stewardship Council." Harvard Business School Case 303-047, November 2002. (Revised May 2006.)
      • September 2002 (Revised October 2002)
      • Case

      Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)

      By: Dorothy A. Leonard and David Kiron
      Jet Propulsion Laboratory (JPL) faces a serious loss of knowledge--both because of the "faster, better, cheaper" mandate for Mars missions and from the retirement of key personnel. An extensive knowledge management system for NASA/JPL includes formal knowledge-capture... View Details
      Keywords: Knowledge Management; Knowledge Dissemination; Leadership Development; Internet and the Web; Risk and Uncertainty; Organizational Culture; Retirement; Human Resources; Human Capital
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      Leonard, Dorothy A., and David Kiron. "Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL)." Harvard Business School Case 603-062, September 2002. (Revised October 2002.)
      • August 2002 (Revised March 2003)
      • Teaching Note

      NerveWire (TN)

      By: Nitin Nohria and Bridget Gurtler
      Teaching Note for (9-402-020), (9-402-021), and (9-402-022). View Details
      Keywords: Economic Slowdown and Stagnation; Recruitment; Mission and Purpose; Internet and the Web; Problems and Challenges; Consulting Industry; Newton
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      Nohria, Nitin, and Bridget Gurtler. "NerveWire (TN)." Harvard Business School Teaching Note 403-055, August 2002. (Revised March 2003.)
      • July 2002 (Revised March 2003)
      • Case

      North East Medical Services

      By: Thomas J. DeLong and Wendy Carter
      Sophie Wong, president and CEO of North East Medical Services, a health care organization dedicated to serving the underprivileged Asian American community in San Francisco, must decide how to reposition the organization to serve patients from multiple income levels... View Details
      Keywords: Health Care and Treatment; Human Resources; Leadership; Business and Stakeholder Relations; Health Industry; San Francisco
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      DeLong, Thomas J., and Wendy Carter. "North East Medical Services." Harvard Business School Case 403-002, July 2002. (Revised March 2003.)
      • December 2001 (Revised November 2002)
      • Case

      John Smithers

      By: Nitin Nohria and Todd Jick
      Describes an ill-fated effort to institute a total quality program. Using the vantage point of one of the managers selected to be a quality instructor, the case traces the rise and fall of the quality effort during its very brief existence over the course of six... View Details
      Keywords: Quality; Change Management; Mission and Purpose; Organizational Culture; Failure
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      Nohria, Nitin, and Todd Jick. "John Smithers." Harvard Business School Case 402-041, December 2001. (Revised November 2002.)
      • October 2001
      • Case

      SchoolSuccess.net

      By: James E. Austin and Arthur McCaffrey
      The mission of the nonprofit Jumpstart for Young Children was to address the problem of school readiness of low-income family preschoolers. It had been growing significantly, and to achieve its projected expansion would require major increases in funding. After... View Details
      Keywords: Nonprofit Organizations; Early Childhood Education; Venture Capital; Growth and Development Strategy; Business Startups; Management Teams
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      Austin, James E., and Arthur McCaffrey. "SchoolSuccess.net." Harvard Business School Case 302-008, October 2001.
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • August 2001 (Revised March 2008)
      • Supplement

      Kirk Arnold

      By: Nitin Nohria and Alan Price
      Supplements NerveWire, Inc. View Details
      Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton
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      Nohria, Nitin, and Alan Price. "Kirk Arnold." Harvard Business School Supplement 402-020, August 2001. (Revised March 2008.)
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