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Show Results For
- All HBS Web
(547)
- People (1)
- News (67)
- Research (397)
- Events (3)
- Multimedia (8)
- Faculty Publications (303)
- July 2022 (Revised February 2024)
- Teaching Note
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
- March 2019 (Revised April 2021)
- Case
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
case: https://cb.hbsp.harvard.edu/cbmp/product/902412-PDF-ENG Harvard Business School Case 117-012 ATH Technologies: Making the Numbers An exercise that takes students through five stages of growth in an entrepreneurial start-up in the View Details
Keywords: Carmen Nobel
- 04 May 2010
- First Look
First Look: May 4
Biomedical: Making Pigs Fly Richard G. Hamermesh, Lauren Barley, and Ginger L. GrahamHarvard Business School Case 809-051 Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing View Details
Keywords: Martha Lagace
- 07 Aug 2007
- First Look
First Look: August 7, 2007
products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure. Purchase this note:... View Details
Keywords: Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
do not use perception in its more conventional sense; we are not making any claims about the actual perception of any manager. Rather the perceptions here serve as a device for modeling and categorizing a range of inventory policies.... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
physicians’ behavior and medical costs. This paper examines whether these reforms also affect incentives to develop new technologies. We find that, on average, laws that limit the liability exposure of healthcare providers are associated... View Details
Keywords: Sean Silverthorne
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Philips had strong equity in the healthcare technology space due to its extensive portfolio of medical devices and related software sold primarily to hospitals. Philips designed the first two apps for the... View Details
Keywords: Sean Silverthorne
- 01 Sep 2008
- News
Balanced Equation
still true today: eBay enables users to trade with other people without regard to time and distance. It makes inefficient markets efficient. What kind of communications devices do you use? I may be the last person on earth who does not... View Details
- 21 Jul 2009
- First Look
First Look: July 21
Mortgage Backed Security (CMBS) Loan, which involves multiple parties, ambiguous relationships, and bifurcated responsibilities. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209154 Cincinnati Children's Hospital View Details
Keywords: Martha Lagace
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
trials at Boston Children’s Hospital. As the founders prepare to bring their new medical device to market, they struggle with two key decisions: Should Luminopia create its own salesforce to sell its product... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
consumers use “smart” devices to discover online prices in stores. Our findings provide insights for managers on how and when self-matching can be an effective pricing strategy. Publisher's link:... View Details
- 25 Sep 2018
- First Look
New Research and Ideas, September 25, 2018
from Medical Device Recalls By: Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern Abstract—When innovations are successfully commercialized into new products, they can create value for both consumers... View Details
Keywords: Dina Gerdeman
- 11 Nov 2014
- First Look
First Look: November 11
Sustainable cost reduction is best achieved by optimizing the quantity and mix of all the resources needed to produce excellent outcomes for a patient's medical condition, not by across-the-board reductions in line-item expenses.... View Details
Keywords: Sean Silverthorne
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
leader. Zimmer is a major medical device firm, but the Spine division has underperformed, and its core technology did not get the expanded FDA label that had been expected. The case reviews the industry, the... View Details
Keywords: Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
View, California-based medical device company had been cash flow positive for seven consecutive quarters with annual revenues over $70 million. Since 2007, it had shipped well over 1.5 million of its... View Details
Keywords: Sean Silverthorne
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
to market? Using data from the U.S. medical device industry, we find that pioneer (dis-)advantages in a market for technology setting are similar to those typically seen in product markets but different in... View Details
Keywords: Dina Gerdeman
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; South America; North and Central America; Middle East; Europe; Asia
Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
- 02 Mar 2010
- First Look
First Look: March 2
"l" Author:Richard Bohmer Publication:British Medical Journal, January 27, 2010 Abstract What exactly do we mean by leadership in health care? Does it mean to take formal positions in senior leadership teams in hospitals,... View Details
Keywords: Martha Lagace
- 01 Feb 2011
- First Look
First Look: Feb. 1
Medical Richard G. Hamermesh and Lauren BarleyHarvard Business School Case 810-027 Novasys has developed a new medical device and procedure for the treatment of female stress... View Details