Publications

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

Read Now

18 Nov 2015
HBS Seminar

Martin Kanz, Economist, Development Economics Research Group, Finance and Private Sector Research, The World Bank

March 2024 (Revised June 2024)
Case

Kashat: Navigating the Uncertainties of the Egyptian Fintech Market

By: Paul A. Gompers and Ahmed Dahawy

Karim Nour, the founder of Kashat, an Egyptian nano-lending fintech company, is contemplating how to manage the growth of his startup. Over the summer of 2022, Kashat's loan disbursements had grown by nearly 40%, fueled by macroeconomic instability in Egypt. However,... View Details

Keywords: Fintech; Business Model; Developing Countries and Economies; Acquisition; Business Exit or Shutdown; Mobile and Wireless Technology; Business Growth and Maturation; Business Startups; Financing and Loans; Capital; Financial Services Industry; Banking Industry; Egypt

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

Web

Field Course: Public Markets Investing Seminar - Course Catalog

HBS Course Catalog Field Course: Public Markets Investing Seminar Course Number 6454 Senior Lecturer Sara Fleiss Spring; Q3Q4; 3.0 credits 10 Sessions Project Course Overview Video Course Overview This course represents a unique... View Details

22 Jun 2017
Cold Call Podcast

ShotSpotter: A Gunfire Detection Business Looks for a New Market

Keywords: Re: Mitchell B. Weiss; Technology

June 1995 (Revised September 2019)
Teaching Note

Richardson Sheffield

By: Christopher A. Bartlett and Ashish Nanda

This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details

Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

July–August 2012
Article

The Growth Opportunity That Lies Next Door

By: G. Jones

This article uses the case of Natura, the largest Brazilian beauty company and one of the world's top twenty beauty companies, to explore how the logic of globalization is changing for corporations from emerging countries as growth opportunities in those countries... View Details

Keywords: Brazil; Marketing; Green Marketing; Environment; Globalization; Developing Countries and Economies; Geographic Location; Growth and Development Strategy; Beauty and Cosmetics Industry; Latin America; Europe

This paper studies the impact of platform-owner entry threat on complementors in platform-based markets. We examine how app developers on the Android mobile platform adjust innovation efforts (rate and direction) and value-capture strategies in response to the threat... View Details

July 2021
Article

Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market

By: Hui Li and Feng Zhu

Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own... View Details

Keywords: Platform Competition; Multi-homing; Information Transparency; Daily Deals; Groupon; LivingSocial; Digital Platforms; Information; Competition

14 Jul 2023
News

How Software Companies Can Enter the US Defense Market

March 2006 (Revised November 2006)
Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details

Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Apparel and Accessories Industry; Lesotho

August 2023
Article

Surveying the Landscape of Labor Market Threat Perceptions from Migration: Evidence from Attitudes toward Sub-Saharan African Migrants in Morocco

By: Matt Buehler, Kristin E. Fabbe and Eleni Kyrkopoulou

Morocco, once primarily known as a country of emigration and transit to Europe, has become a destination country for migrants, the majority of whom are from sub-Saharan Africa. Using an original nationally representative survey of 2,700 respondents, together with data... View Details

Keywords: Migration; North Africa; Morocco; Sub-Saharan African Migrants; Middle East; Immigration; Perception; Developing Countries and Economies; Labor; Morocco

22 Mar 2024
Blog Post

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

mission-driven investment firm focused on underserved markets, her work has spanned industries, geographies, and functions, bringing her challenge and fulfillment while opening doors to new opportunities. Seeking out a challenge Born in Lagos, Nigeria, Nneka View Details

24 Apr 2014
News

A wild ride from adventure travel to social media marketing

When Victoria Ransom (MBA 2008) wanted to promote her travel company by giving away a trip on Facebook, she couldn’t find the software to do so. Ransom solved the problem, creating an app, and in the process saw the opportunity to develop... View Details

14 Jan 2019
Blog Post

"It'll All Work Out": Two Alumni Discuss Balancing Marriage and Markets

Love came to Carolina Delgado Joyce and Charlie Joyce (both MBA 2018) before they entered HBS together in 2016. With a wedding scheduled for July 9, "It was challenging," Charlie admits. "It's hard not to pull your hair out when you're simultaneously applying for... View Details

March 2016 (Revised September 2021)
Case

South Africa: A Fractured Rainbow?

By: Richard H.K. Vietor and Haviland Sheldahl-Thomason

Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic... View Details

Keywords: Politics; Development; Productivity; Labor; Labor Unions; Infrastructure; Government and Politics; Economic Growth; Performance Productivity; Economy; Social Issues; South Africa

2008
Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States