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  • November 2013
  • Case

IdentiGEN

By: Ray A. Goldberg and Matthew Preble
Ciaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being... View Details
Keywords: Animal-Based Agribusiness; Agribusiness; Supply Chain Management; Agriculture and Agribusiness Industry; Canada; United Kingdom; United States; Republic of Ireland
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    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • April 2019 (Revised March 2020)
    • Case

    Handy: The Future of Work? (A)

    By: Nien-hê Hsieh and Kieron Stopforth
    Witnessing numerous lawsuits alleging that online platform companies misclassified workers as contractors when they were actually employees, Handy’s founders faced a series of decisions. Handy was an online platform business that enabled customers to book appointments... View Details
    Keywords: Employment; Working Conditions; Entrepreneurship; Compensation and Benefits; Internet and the Web; Ethics; Fairness; Service Industry; United States
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    • November 2001
    • Case

    Sigma Networks, Inc.

    By: Thomas R. Eisenmann and Christina L. Darwall
    Sigma Networks, a venture capital-based telecommunications start-up, provides metropolitan area networks (MANs) that use fiberoptic lines to connect local Internet service providers (e.g., ISPs, hosting firms) with a long-haul ("backbone") network. MANs represent a... View Details
    Keywords: Business Startups; Customers; Capital Budgeting; Venture Capital; Strategic Planning; Technology Networks; Telecommunications Industry
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    • September 2003
    • Case

    Growing Up in China: The Financing of BabyCare Ltd.

    By: Mihir A. Desai and Mark Veblen
    The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details
    Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China
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    • 07 Nov 2014
    • Video

    FIELD 2: DASH Days

    • December 2022
    • Technical Note

    Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

    By: George Serafeim
    The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
    Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
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    • October 2006 (Revised October 2007)
    • Case

    Information Technology and Innovation at Shinsei Bank

    Shinsei Bank was rebuilt from the ashes of a failed predecessor, and pioneered new levels of customer service in retail banking in Japan. The bank's information technology, however, was vestigial at best and not well suited to the new service models Shinsei was... View Details
    Keywords: Information Technology; Banks and Banking; Innovation and Invention; Banking Industry; Japan
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    • 28 Mar 2012
    • News

    The good intentions that will kill your business

    • March 2008 (Revised March 2009)
    • Case

    Purolator Courier Ltd.

    By: Rajiv Lal and Catherine Ross
    On a fall day in September 2003, Robert Swanborough made his way down a thickly carpeted hallway in Purolator's headquarters in Toronto, Canada, toward a meeting with his two deputies. Several months earlier, Swanborough, then vice-president of Marketing, had been... View Details
    Keywords: Conferences; Customer Focus and Relationships; Leading Change; Marketing Strategy; Performance Effectiveness; Strategic Planning; Research; Segmentation; Canada
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    • September 2000 (Revised April 2001)
    • Case

    Kana Communications

    Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution... View Details
    Keywords: Change Management; Internet and the Web; Applications and Software; Distribution Channels; Web Services Industry
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    • 10 Jan 2024
    • Research & Ideas

    Technology and COVID Upended Tipping Norms. Will Consumers Keep Paying?

    brought along by the pandemic have ushered in changes to the informal customs around who gets tips and how much, according to Jill Avery, senior lecturer of business administration and the Christensen Distinguished Management Educator at... View Details
    Keywords: by Anna Lamb, Harvard Gazette
    • Article

    How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods

    In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of this paper is to conduct an empirical... View Details
    Keywords: Customer Satisfaction; Price; Service Delivery; Mathematical Methods; Competition; Service Industry; Service Industry
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    • November 2016 (Revised October 2018)
    • Case

    Formlabs: Selling a New 3D Printer

    By: Frank V. Cespedes, Olivia Hull and Amram Migdal
    Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
    Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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    • 11 Jun 2012
    • Research & Ideas

    When Business Competition Harms Society

    Rather than operating its own testing facilities, New York outsources its emissions testing program to the private sector—to service stations, garages, and dealerships—but mandates they charge customers the... View Details
    Keywords: by Carmen Nobel; Auto
    • February 2000 (Revised February 2002)
    • Case

    Owens & Minor, Inc. (A)

    By: V.G. Narayanan and Lisa Brem
    A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details
    Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry
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    • 25 Jun 2024
    • Research & Ideas

    Rapport: The Hidden Advantage That Women Managers Bring to Teams

    It’s a manager’s nightmare: A customer pulls into a drive-thru after a long day at work with children in tow, everyone looking frazzled and famished. After waiting patiently in line, the customer grabs her... View Details
    Keywords: by Kara Baskin; Food & Beverage
    • February 2000 (Revised May 2001)
    • Case

    BET.com

    By: Thomas R. Eisenmann and Pauline M Fischer
    Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a... View Details
    Keywords: Product Positioning; Ethnicity; Internet and the Web; Age; Race; Decision Choices and Conditions; Business Startups; Entertainment and Recreation Industry; United States
    Related
    • 29 Mar 2012
    • News

    Culture at 30,000 Feet Above Ground

    • August 2016 (Revised July 2017)
    • Background Note

    Brand Portfolio Strategy and Brand Architecture

    By: Jill Avery
    While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated brand architecture. Brand portfolio strategy involves the design, deployment, and management of... View Details
    Keywords: Brand Management; Brand Portfolio; Brand Extension; Brand Portfolio Strategy; Brand Architecture; Consumer Behavior; Marketing; Brands and Branding; Marketing Strategy
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