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February 2017
Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu

The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China

September 2023
Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing

The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details

Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution

March 2004 (Revised February 2005)
Case

Emerging Business Opportunities at IBM (A)

By: David A. Garvin and Lynne Levesque

By June 2003, IBM had made significant progress in changing the way it managed new, emerging businesses. Describes the development of a separate management program at IBM designed to identify, fund, and shepherd new businesses through growth. Traces the history of the... View Details

Keywords: History; Business or Company Management; Talent and Talent Management; Corporate Entrepreneurship; Corporate Strategy

March–April 2017
Article

Sink or Swim: The Role of Workplace Context in Shaping Career Advancement and Human-Capital Development

By: Shinjinee Chattopadhyay and Prithwiraj Choudhury

We develop and test predictions on how early-career challenges arising from the workplace context affect short- and long-term career advancement of individuals. Typically an organization’s decision to deploy a manager to one of several possible contexts is endogenous... View Details

Keywords: Workplace Context; Career Advancement; Context; Situation or Environment; Human Capital; Personal Development and Career; Performance

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May 2016 (Revised September 2017)
Case

Pal's Sudden Service—Scaling an Organizational Model to Drive Growth

By: Gary P. Pisano, Francesca Gino and Bradley R. Staats

Pal's Sudden Service has developed a unique operating model and organizational culture in the quick service restaurant business. With a deep emphasis on process control and improvement, zero defects, extensive training, and a high level of employee engagement, Pal's... View Details

Keywords: Growth Strategy; Corporate Culture; Operations Strategy; Motivation; Values; Motivation and Incentives; Strategy; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry; Food and Beverage Industry

November 2001 (Revised September 2002)
Case

International Management Group (IMG)

By: Bharat N. Anand and Kate Attea

In 2001, International Management Group (IMG) is the dominant company in the sports management industry. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management in the early 1960s. Over the next 40 years, IMG's expansion... View Details

Keywords: Customer Focus and Relationships; Finance; Organizational Structure; Planning; Relationships; Conflict of Interests; Competition; Corporate Strategy; Expansion; Sports Industry

February 2001 (Revised October 2001)
Case

JetBlue Airways: Starting from Scratch

JetBlue Airways shows how an entrepreneurial venture is able to use human resource management, specifically a values-centered approach to managing people, as a source of competitive advantage. The major challenge faced by Ann Rhoades is to grow this people-centered... View Details

Keywords: Leadership; Values and Beliefs; Competitive Advantage; Entrepreneurship; Human Resources; Business Startups; Air Transportation Industry

January 2021
Supplement

What Went Wrong with Boeing’s 737 Max? (B)

By: William W. George and Amram Migdal

Following the March 10, 2019, crash of Ethiopian Airlines flight 302, en route to Nairobi, Kenya and the October 29, 2018, downing of Lion Air flight 610 as it took off from Jakarta, Indonesia, Boeing’s 737 Max jet, the model flown in both instances, was grounded by... View Details

December 2001 (Revised January 2002)
Case

COSCO

By: F. Warren McFarlan and David Lane

Focuses on the IT challenges facing COSCO, one of the largest shipping companies in the world, as it deals with the Internet and modern information technology. The challenge is to understand what they are trying to do and understand the complexity of the task. View Details

Keywords: Internet and the Web; Information Technology; Organizational Change and Adaptation; Technological Innovation; Complexity; Problems and Challenges; Shipping Industry; China

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October 1997 (Revised June 1998)
Case

Woolworths South Africa

By: David B. Yoffie and Anthony St. George

Woolworths South Africa is one of the most successful retail chains in the country, modeled on Marks and Spencer of the United Kingdom. This case focuses on the sources of Woolworth's competitive advantage within South Africa and the challenges of growth in the wake of... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Corporate Strategy; Growth Management; Global Strategy; Industry Structures; Marketing Strategy; Strategy; Business or Company Management; Retail Industry; South Africa

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December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

August 2023 (Revised September 2023)
Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details

Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy

2016
Book

Management: An Integrated Approach

By: Ranjay Gulati, Anthony Mayo and Nitin Nohria

The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details

Keywords: Management; Leadership; Competition; Organizational Design

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June 2015 (Revised August 2016)
Case

Apple's Future: Apple Watch, Apple TV, and/or Apple Car?

By: David B. Yoffie and Eric Baldwin

In 2015, Apple CEO Tim Cook knew that Apple, despite its phenomenal success, needed to continue to innovate in new product areas in order to continue its momentum into the future. This case explores three new (actual or potential) product offerings from Apple: the... View Details

Keywords: Strategy; Electronics; Innovation; Technology; Technological Innovation; Competitive Strategy; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Computer Industry; Retail Industry; Electronics Industry

September 2012
Case

Sir Alex Ferguson: Managing Manchester United

By: Anita Elberse and Thomas Dye

Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details

Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe

January 2010 (Revised July 2011)
Case

Hindustan Unilever Limited

By: Thomas J. DeLong and Mona Srivastava

This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details

Keywords: Employee Relationship Management; Labor Unions; Leadership; Goals and Objectives; Managerial Roles; Conflict Management; Food and Beverage Industry; India

January 2008 (Revised April 2009)
Case

Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

By: James K. Sebenius and Cheng (Jason) Qian

Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania

April 2005 (Revised November 2005)
Case

Information Technology at COSCO

By: F. Warren McFarlan, Guoqing Chen and David Lane

Describes the current status of IT applications at the second largest container shipping company in the world: China-based COSCO. Describes the challenges the company has faced in dealing with its development and shows a series of organizational and application... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Problems and Challenges; Shipping Industry; China

10 Oct 2023
Cold Call Podcast

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Keywords: Re: Jeffrey J. Bussgang; Legal Services; Real Estate

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

By: Robert J. Dolan

Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details

Keywords: Performance; Problems and Challenges; Management Teams

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