by John A. Quelch - Publications - Faculty & Research

13 Oct 2010
First Look

First Look: October 13, 2010

PublicationsBuy-In: Saving Your Good Idea from Getting Shot Down Authors:John P. Kotter and Lorne A. Whitehead Publication:Harvard Business Press, 2010 Abstract You've got a good idea. You know it could make a crucial difference for... View Details

Keywords: Sean Silverthorne

19 Jul 2011
First Look

First Look: July 19

claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

Back, Moving Forward: A Review of Group and Team-Based Research, edited by Margaret A. Neale and Elizabeth A. Mannix, 359-381. Emerald Group Publishing, 2012 Abstract... View Details

Keywords: Sean Silverthorne

July 2001 (Revised October 2002)
Case

Centra Software

By: John A. Deighton and Laetitia Pouliquen

Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details

Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry

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August 2002
Case

Siebel Systems: Anatomy of a Sale, Part 3

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Sales; Decision Choices and Conditions; Competitive Strategy; Customer Relationship Management; Product Marketing; Information Technology Industry

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29 Sep 2015
First Look

September 29, 2015

2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected networks used View Details

Keywords: Sean Silverthorne

01 Mar 2014
News

Generation Next

the family business feel. Professor William C. Kirby and Tracy Yuen Manty The Wen Group Trying to find resolution in a Hong Kong–based family conglomerate that suffers from nepotism and governance issues. Senior Lecturer John View Details

Keywords: Mark Bergen; Godrej Group; Management

Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details

Keywords: Market Design; Jobs and Positions

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01 Mar 2008
News

Faculty Books

How Good Marketing Makes for Better Democracy by John A. Quelch and Katherine E. Jocz (HBS Press) Professor Quelch... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

18 Oct 2011
First Look

First Look: October 18

Funds at Vanguard (A) Robert C. Pozen and Steven VickersHarvard Business School Case 311-134 Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs)... View Details

Keywords: Sean Silverthorne

11 May 2010
First Look

First Look: May 11

Invention of Data Privacy in the United States and France Author:J. Gunnar Trumbull Publication:In The Voice of the Citizen Consumer, edited by K. Bruckweh. Cambridge: Cambridge University Press, 2010 An abstract is unavailable at this... View Details

Keywords: Martha Lagace

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Hybrids and Hybrid Organizing: A Review and Roadmap for Future Research By: Battilana, Julie, Marya Besharov, and Bjoern Mitzinneck Abstract—The purpose of this chapter is to advance research on hybrids by bringing together work from... View Details

Keywords: Sean Silverthorne

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

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01 Dec 2016
News

Faculty Books for December 2016

Business By John A. Quelch and Emily C. Boudreau (Springer) The authors introduce a model for companies committed to making positive... View Details

13 Apr 2010
First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a... View Details

Keywords: Martha Lagace

07 Aug 2007
First Look

First Look: August 7, 2007

commencing approximately two years down the road. In the new hiring regime for federal judicial law clerks, by contrast, judges are exhorted to follow a set of start dates for considering and hiring applicants during the fall of the third... View Details

Keywords: Martha Lagace

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

provide insights into why and how investors use reported environmental, social, and governance (ESG) information. Relevance to investment performance is the most frequent motivation for use of ESG data followed by client demand and... View Details

Keywords: Sean Silverthorne

24 May 2011
First Look

First Look: May 24

PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details

Keywords: Sean Silverthorne

01 Mar 2017
News

A Healthy Profit

Illustration by Suharu Ogawa Illustration by Suharu Ogawa Luxury cruise company Royal Caribbean’s connection to public health might not be immediately apparent. “People don’t think of it as a health company,... View Details

Keywords: Dan Morrell

April 2010 (Revised September 2011)
Case

Malaysia: People First?

By: Diego A. Comin and John Abraham

On March 30, 2010, Prime Minister Najib Razak presented his new economic model (NEM) for Malaysia. With the goal of raising per capita income to over $15,000 by 2020 from the current level of $6,634, the plan included measures to improve human capital, reduce migration... View Details