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Publications

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  • 01 Dec 2005
  • News

Buy the Book

As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services
  • 22 Nov 2011
  • First Look

First Look: November 22

MaterialsThe Wen Group John A. Davis and Matthew G. PillarHarvard Business School Case 812-034 Three brothers who own and lead a second-generation family business in Hong Kong encounter problems of nepotism... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

  Working PapersTaxes, Institutions and Foreign Diversification Opportunities Authors:Mihir A. Desai and Dhammika Dharmapala Abstract Investors can access foreign diversification opportunities through either foreign portfolio investment... View Details
Keywords: Martha Lagace
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=4045 Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race Authors:Michael I. Norton, Joseph A. Vandello, Andrew Biga, and View Details
Keywords: Martha Lagace
  • June 2018 (Revised October 2019)
  • Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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  • 2017
  • Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy
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  • 01 Dec 2003
  • News

Selling Digital Privacy

If regulation won’t stop privacy invasion, what will? HBS professor John Deighton has an answer that involves convincing companies to pay us consumers to use our private information. Instead of relying on... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

workers; and the production of knowledge, including the idea of the economy, among other topics. Together, the essays suggest emerging themes in the field: a fascination with capitalism as it is made by political authority, how it is... View Details
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of... View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same retailer are... View Details
Keywords: Sean Silverthorne
  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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  • 07 Feb 2012
  • First Look

First Look: February 7

comprehensive criterion of fair taxation proposed by John Stuart Mill and associated with the Libertarian normative framework-is given some weight in the social objective function, tagging generates costs... View Details
Keywords: Sean Silverthorne
  • June 2005 (Revised September 2008)
  • Class Lecture

Strategy: Building and Sustaining Competitive Advantage

By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
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  • March 2022
  • Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

  Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United States. The field was developed... View Details
Keywords: Martha Lagace
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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  • 21 Jun 2011
  • First Look

First Look: June 21

characterizes the financial world. They also overlook the role of natural selection. To be sure, natural selection in the financial world is not exactly analogous to the processes first described by Darwin and elaborated on View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

national health systems and health policy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710469-PDF-ENG CEIBS: A Global Business School Made in China John A. Quelch, S. Rama Velamuri, and Shengjun... View Details
Keywords: Martha Lagace
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

  PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss and change, even the brightest... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, was more interested in "maintaining a... View Details
Keywords: Anna Secino