by James Austin - Publications - Faculty & Research

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

recognition system was essentially dismantled in 1956 with a consent decree signed by the trade associations involved in administering the system. But nothing much changed. As Silk, Mohammad Arzaghi, Ernst R. Berndt, and View Details

Keywords: by Michael Blanding; Advertising

10 Sep 2014
Research & Ideas

Become a Value Creator

As a young teacher at Harvard Business School, Brian J. Hall called on longtime professor James Cash for a favor: Hall wanted to study the inner workings of General Electric, and he needed Cash's help to get in touch with top-level... View Details

Keywords: by Dina Gerdeman

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details

Keywords: by Jean Ayers

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

eager to finally read Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics by Daniel James Brown. Brown chronicles how nine boys from working-class families won... View Details

Keywords: by Carmen Nobel; Information; Publishing

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

Podcast with: Richard TedlowInterviewer: James AisnerRunning Time: 29 min., 09 sec.Transcript My name is Jim Aisner and I am Director of Media Relations at Harvard Business School. This is the first in a series of podcasts for the... View Details

Keywords: by Sean Silverthorne; Computer

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

where a company seems weighted down by the bounds of its original start-up business model, a lack of experience by its founder(s), and an accelerating, expense-fueled burn rate through working capital and... View Details

Keywords: by Sean Silverthorne

07 Jun 2017
Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

ourselves that we’re relevant because we’re important, or we can show people that we’re relevant.” It was the first time the British Government would be sued by any former colonized population, and the lawyers were eager to move forward.... View Details

Keywords: by Carmen Nobel

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

"spiritual anchors for the new millennium." Clearly, something of a nonmaterial nature is stirring in the corporate temple. But questions abound. Just what does it mean to bring spirituality into the workplace? Is this an appropriate way to help people feel... View Details

Keywords: by Marguerite Rigoglioso

19 Oct 2015
Research & Ideas

Business Research that Makes for Smarter Public Policy

went to Washington, I saw a tremendous need for fact-based analysis to inform policymaking” Last spring, Toffel sought to change that by taking the unusual step of convening academics and government regulators in the same room for a... View Details

Keywords: by Michael Blanding

03 Dec 2014
News

The Internet of Things to bring a new economic boom

15 Oct 2008
First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations?... View Details

Keywords: Martha Lagace

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott... View Details

Keywords: by Sean Silverthorne

February 2021 (Revised August 2021)
Case

Equity Bank: Challenging a Giant

By: Lauren H. Cohen, Michael Chitavi and Spencer C. N. Hagist

Equity Bank and CEO Dr. James Mwangi must find a way to advance from their hard-fought ascension to second largest bank in Kenya by toppling financial giant Safaricom. Doing so means developing a new strategy and tackling technological frontiers no institution in the... View Details

Keywords: Fintech; Finance; Strategy; Information Technology; Banks and Banking; Kenya

Citation

Educators

Purchase

03 Nov 2008
HBS Case

Economics of the Ethanol Business

Reinhardt, with Senior Researcher James Weber and Agribusiness Program Director Mary Shelman (HBS MBA '87), examines the complex political and economic underpinnings of the ethanol industry and the dilemma facing the farmers of... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness; Energy

17 Jun 2015
News

Harvard business professor discusses women in leadership roles

19 Oct 2020
Video

New Cash House Name Unveiled

29 May 2001
Research & Ideas

Race Does Matter in Mentoring

James, a minority electrical engineer at the same company as Stephen Williams. While Williams was focused on engineering and design early in his career, James was motivated more by the prospect of getting... View Details

Keywords: by David A. Thomas

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

Business Cycles was Joseph Schumpeter's least successful book when measured by its professed aims and several other yardsticks. Yet the book contains two vital aspects that have largely been overlooked. First, the prodigious research that... View Details

Keywords: by Thomas K. McCraw

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

James Lemoine, an assistant professor in the Organization and Human Resources Department of the School of Management at the University at Buffalo, have written extensively on VUCA, and argue, “If VUCA is seen as general, unavoidable, and... View Details

Keywords: by Boris Groysberg and Sarah Abbott

30 Jul 2008
Op-Ed

Why the U.S. Should Encourage FDI

two reasons. First, they are systematically lower than the returns of American outbound FDI. By way of example, the data indicate that GE earns a much higher return on overseas activities than Siemens does in the United States. Indeed,... View Details

Keywords: by Mihir A. Desai

Publications