airlines - Publications - Faculty & Research

01 May 2020
In Practice

COVID-19’s Hard Lessons Might Prepare Business for Climate Change

The coronavirus pandemic caught the business world by surprise, but the catastrophe might force companies to face a crisis that has been unfolding in plain sight: climate change. We asked faculty members affiliated with the Business and Environment Initiative at... View Details

Keywords: by Danielle Kost

01 Dec 2004
News

Getting Personal

the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers. JetBlue’s unique combination of features is what... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2016
News

Prima Datarina

with a long history in the airline and hotel industries now gaining traction in the arts world. By analyzing existing data, Hodges and her team have the flexibility to adjust ticket prices on a weekly, or even daily, basis to smooth the... View Details

Keywords: Julia Hanna

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

due to the fact that US OSHA hasn’t developed standards to govern these issues. [US President Joseph] Biden has just tasked OSHA with doing just this, and the Centers for Disease Control and Prevention (CDC) is also now finally working on standards for domestic View Details

Keywords: by Danielle Kost; Apparel & Accessories

01 Jun 2002
News

Pursuing the Ultimate Deal

even as he arranges to receive a shipment of weapons from Iran. (“Arafat has to sign off on everything, down to airline tickets,” Ross said. “There is no way he did not know about the Karine A,” the ship that was seized in January... View Details

Keywords: Garry Emmons; Middle East; peace; Israel; Palestine; policy; Government

01 Oct 2002
News

Books

Great Performances, J. Richard Hackman uses examples ranging from orchestras to airline cockpit crews to prove that it's not a leader's management style that determines performance, but how well a leader designs and supports a team so... View Details

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

21 Feb 2012
First Look

First Look: Feb. 21

April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the brink of liquidation. For founder, sole owner, and chairman, Padraig O'Ceidigh, the airline has been a... View Details

Keywords: Sean Silverthorne

01 Jun 2022
News

Turning Point: Sparking Change

Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details

01 Dec 2019
News

Shaping Leaders Who Understand Business and the Environment

component to the Reimagining Capitalism course this year. He calls the module “What can I do now?” That’s the question he was getting from students after they read cases such as “JetBlue: Relevant Sustainability Leadership,” in which executives for the View Details

Keywords: April White

01 Oct 2001
Research & Ideas

Five Questions for Stuart Gilson

the end I believe this accounting innovation played an important role in the ultimate financial success of the restructuring. Some critics have pointed to recent labor unrest at the airline as evidence that the restructuring failed, but... View Details

Keywords: by Sean Silverthorne

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

dashboard, "indirect goals" that help predict and explain financial performance beyond the "direct goal" of profit. These might include the speed of aircraft turnaround in the airline industry, the conversion rate of... View Details

Keywords: by James Heskett

01 Sep 2020
News

Good Odds

Illustration by Chris Gash Last spring, as the number of air travelers plummeted, airlines and their meal suppliers were left holding the bag—an enormous snack bag filled with individually wrapped cookies, salted pretzels, and cheese... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

25 Oct 2017
Research & Ideas

Will Machine Learning Make You a Better Manager?

have to be, say, United Airlines to take advantage of these tools. Managers can now purchase off-the-shelf products that can mine Twitter or Yelp and develop a detailed analysis of how sentiment is changing in real time. “It has basically... View Details

Keywords: by Michael Blanding; Information Technology

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

management reports: green for things that are going well, yellow for areas that are OK, and red for places that are falling behind. The obvious reaction is to say, "Get better at the reds." That's fine, unless the presence of the reds is what's fueling the... View Details

Keywords: by Deborah Blagg; Service

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

O'Ceidigh (HBS OPM 2007), who held a variety of jobs: teacher, lawyer, accountant, and, ultimately, owner of the airline Aer Arann, where he experienced both success and financial hardship. They also learn about following their passion by... View Details

Keywords: by Dina Gerdeman; Education

24 Feb 2009
First Look

First Look: February 24, 2009

efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details

Keywords: Martha Lagace

01 Apr 1997
News

Manager's Notebook

Rayport and Hagel predict that customers will put aside concerns over privacy if they receive sufficient value in return for providing personal information. For example, the authors note that airlines have no trouble collecting... View Details

Keywords: Judith Ross

06 Sep 2005
What Do You Think?

What are the Lessons of New Orleans?

crash at a major U.S. airline that has never suffered an accident-related passenger fatality. Executives were assigned to "battle stations." A command post was established. Along with the CEO, teams were designated to be flown... View Details