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      • 1983
      • Book

      Advertising and Promotion Management: A Manager's Guide to Theory & Practice

      By: Paul W. Farris and J. A. Quelch
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      Farris, Paul W., and J. A. Quelch. Advertising and Promotion Management: A Manager's Guide to Theory & Practice. Radnor, PA: Chilton Book Company, 1983.
      • January 1983 (Revised July 1985)
      • Case

      Cable News Network

      By: John A. Quelch
      The vice president of advertising and promotion is reviewing his advertising program for 1982. In particular, he is assessing an agency proposal for a new advertising campaign for cable news network. View Details
      Keywords: Advertising Campaigns; Management Teams; Journalism and News Industry; Media and Broadcasting Industry
      Citation
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      Quelch, John A. "Cable News Network." Harvard Business School Case 583-067, January 1983. (Revised July 1985.)
      • 1983
      • Book

      Cases in Advertising and Promotion Management

      By: John A. Quelch and Paul Farris
      Citation
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      Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. Plano, TX: Business Publications, Inc., 1983. (2nd edition, 1987. 3rd edition, Homewood, Ill.: Richard D. Irwin, Inc., 1991. 4th edition, Burr Ridge, Ill.: Richard D. Irwin, Inc., 1994.)
      • November 1982 (Revised June 1983)
      • Case

      Casual Male: Off-Price Men's Apparel Retailing

      By: Richard S. Tedlow
      Keywords: Marketing Strategy; Advertising; Apparel and Accessories Industry
      Citation
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      Tedlow, Richard S. "Casual Male: Off-Price Men's Apparel Retailing." Harvard Business School Case 383-052, November 1982. (Revised June 1983.)
      • April 1982 (Revised June 1993)
      • Case

      Hart Schaffner & Marx: The Market for Separately Ticketed Suits

      By: Richard S. Tedlow
      Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers... View Details
      Keywords: Advertising; Decisions; Price; Markets; Distribution Channels; Production; Mathematical Methods; Competitive Strategy; Apparel and Accessories Industry
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      Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
      • May 1981 (Revised December 1992)
      • Case

      Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

      By: John A. Quelch
      The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details
      Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
      Citation
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      Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)
      • May 1981 (Revised May 1985)
      • Case

      MEM Co., Inc.

      By: John A. Quelch
      The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
      Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
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      Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
      • spring 1981
      • Article

      From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938

      By: R. S. Tedlow
      Keywords: Competition; Change; Governing Rules, Regulations, and Reforms; Advertising
      Citation
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      Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).
      • December 1980 (Revised February 1982)
      • Case

      Fieldcrest: Cooperative Advertising

      By: Stephen A. Greyser
      Keywords: Advertising
      Citation
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      Greyser, Stephen A. "Fieldcrest: Cooperative Advertising." Harvard Business School Case 581-094, December 1980. (Revised February 1982.)
      • December 1980 (Revised April 1981)
      • Case

      General Electric Co.: Appliance Division Advertising

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Manufacturing Industry; Consumer Products Industry
      Citation
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      Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
      • August 1980
      • Article

      Hospitals, Consumers and Advertising

      By: J. A. Quelch
      Citation
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      Quelch, J. A. "Hospitals, Consumers and Advertising." Texas Hospitals 36, no. 3 (August 1980): 22–27. (Reprint.)
      • 1980
      • Chapter

      Advertising and Public Relations

      By: R. S. Tedlow
      Keywords: Advertising; Advertising Industry; Advertising Industry
      Citation
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      Tedlow, R. S. "Advertising and Public Relations." In Encyclopedia of American Economic History, edited by G. Porter, 677–695. New York: Charles Scribner's Sons, 1980.
      • November 1979
      • Article

      Hospitals, Consumers and Advertising

      By: J. A. Quelch
      Citation
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      Quelch, J. A. "Hospitals, Consumers and Advertising." Journal of the Canadian Hospital Association 56, no. 11 (November 1979): 33–36. (Reprint.)
      • 1979
      • Chapter

      Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners

      By: J. Quelch and M. Pearce
      Citation
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      Quelch, J., and M. Pearce. "Advertising Waste and Consumer Protection: Issues for Policymakers and Practitioners." In Consumerism, Public Policy, and Consumer Protection, edited by M. Baker and T. Tixier, 349–364. London: Social Science Research Council, 1979.
      • 1979
      • Chapter

      Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising

      By: J. Quelch
      Citation
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      Quelch, J. "Consumer Attitudes Towards Affirmative Disclosures of Nutrition Information in Breakfast Cereal Advertising." In Developments in Canadian Marketing. Vol. 1, edited by R. Tamilia, 93–103. Saskatoon, Saskatchewan: Administrative Sciences Association of Canada, 1979.
      • July/August 1979
      • Article

      Hospitals, Consumers and Advertising

      By: J. A. Quelch
      Citation
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      Quelch, J. A. "Hospitals, Consumers and Advertising." Hospital Trustee 3, no. 4 (July/August 1979): 21–23. (Reprint.)
      • April 1979
      • Article

      Hospitals, Consumers and Advertising

      By: J. Quelch
      Citation
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      Quelch, J. "Hospitals, Consumers and Advertising." Administrative Briefs of the American College of Hospital Administrators (April 1979): 1–6.
      • December 1978 (Revised March 1992)
      • Case

      Archdiocese of New York

      By: Stephen A. Greyser and John A. Quelch
      A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
      Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
      Citation
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      Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
      • April 1978
      • Case

      FTC and Listerine Antiseptic

      By: Stephen A. Greyser
      Keywords: Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry
      Citation
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      Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
      • January 1978 (Revised April 1994)
      • Case

      Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

      By: Stephen A. Greyser
      Keywords: Advertising; Marketing; Strategy; Food and Beverage Industry
      Citation
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      Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
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