Wood - Publications - Faculty & Research

March 2018
Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details

Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior

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26 Nov 2013
First Look

First Look: November 26

https://www.hbs.edu/faculty/Pages/item.aspx?num=45847 August 2013 Journal of Experimental Psychology: General Get Excited: Reappraising Pre-Performance Anxiety as Excitement By: Brooks, Alison Wood Abstract—Individuals often feel anxious... View Details

Keywords: Sean Silverthorne

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

top-notch athletes from Venus Williams on the tennis court to Tiger Woods in golf, they still have coaches. Coaches do have a place, but there are certain limits. I think both projects have converged on this understanding that you can... View Details

Keywords: by Sean Silverthorne

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

tender their shares or not. Purchase this case:https://hbsp.harvard.edu/product/218058-PDF-ENG Harvard Business School Case 418-079 The Future of GE's Global Growth Organization No abstract available. Purchase this case:https://hbsp.harvard.edu/product/418079-PDF-ENG... View Details

Keywords: Dina Gerdeman

01 Sep 2008
News

The Levitt Brand

industrial company, providing wood slats to pencil manufacturers; Levitt urged him to form a separate entity to focus primarily on the marketing of a branded, high-quality firelog, which continues to dominate the market. “Ted had an... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

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Courses by Title - Course Catalog

Life Negotiation, Organizations & Markets Alison Wood Brooks Fall 2025 Q1Q2 3.0 Tough Tech Ventures Entrepreneurial Management Joshua Lev Krieger , Jim Matheson Spring 2026 Q3Q4 3.0 Transforming Education through Social Entrepreneurship... View Details

15 Dec 2015
First Look

December 15, 2015

the Art of Negotiation: How to Use Your Feelings to Your Advantage By: Brooks, Alison Wood Abstract—Negotiations can be fraught with emotion, but it’s only recently that researchers have examined how particular feelings influence what... View Details

Keywords: Carmen Nobel

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

pleased environmentally-conscious consumers today and ensured a wood supply tomorrow. WalMart's efforts to disclose the carbon footprints of all suppliers could have an even bigger impact, reaching as far as manufacturers in China. Banks... View Details

Keywords: by Staff; Energy; Utilities

01 Mar 2009
News

Buddy, Can You Spare a Trillion

system of Asian currency pegs that some commentators dubbed “Bretton Woods II.” In 2006 Chinese holdings of dollars almost certainly passed the trillion dollar mark. (Significantly, the net increase of China’s foreign exchange reserves... View Details

Keywords: Finance; Publishing Industries (except Internet); Information

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

Context Affects Choice By: Thomadsen, Raphael, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood Abstract—Due to its origins in the... View Details

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Courses by Faculty Unit - Course Catalog

Alison Wood Brooks Fall 2025 Q1Q2 3.0 War & Peace: The Lessons of History for Leadership, Strategy, Negotiation & Humanity Deepak Malhotra Kevin Mohan Fall 2025 Q1Q2 3.0 Organizational Behavior Course Title Faculty Name Term Quarter... View Details

15 Feb 2011
First Look

First Look: Feb. 15

Orthopaedics and Spine Hospital, Emory University Hospital, and Wesley Woods Hospital in a staged rollout. While Dr. Bornstein felt good about how the implementation had gone thus far, as he looked ahead next month to July 13, 2009, the... View Details