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  • August 2017
  • Case

RoboTech: Storming into the U.S. Market

By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative... View Details
Keywords: Market Entry and Exit; Diversification; Product Launch; Competitive Strategy; Globalized Firms and Management; Medical Devices and Supplies Industry; Technology Industry; Singapore; United States
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  • April 2009 (Revised November 2012)
  • Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen
Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States
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    Lakshmi Ramarajan

    Professor Ramarajan is the Anna Spangler Nelson and Thomas C. Nelson Associate Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School. Her research examines the management and consequences of identities in... View Details

    Keywords: nonprofit industry
    • 18 Sep 2017
    • Blog Post

    Applying HBS Lessons in an African Context

    Nigeria, I realized that I had much more to learn about doing business in my home region.  I applied to Harvard Business School because I thought I would gain skills in finance and management, as well as gain access to an alumni network... View Details
    • May 2003
    • Case

    Liz Claiborne, Inc.

    By: Rajiv Lal, Walter J. Salmon and Edie Prescott
    Discusses the business portfolio emphasis of a large multibrand manufacturer and the future of department stores as well as how relationships between manufacturers and key customers can be improved. View Details
    Keywords: Forecasting and Prediction; Investment Portfolio; Brands and Branding; Production; Business and Stakeholder Relations; Apparel and Accessories Industry
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      Jay W. Lorsch

      Jay W. Lorsch is the Louis Kirstein Professor of Human Relations at the Harvard Business School. He is editor of View Details

      • November 1997 (Revised May 2001)
      • Background Note

      Introduction to Entrepreneurial Finance

      By: Paul A. Gompers
      Presents an overview of the issues covered in Entrepreneurial Finance. The frameworks of analysis as well as themes of the course are covered. Additionally, provides references on entrepreneurial finance from both academics and the popular press. View Details
      Keywords: Entrepreneurship; Corporate Finance
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      • September 1998 (Revised April 2002)
      • Case

      ECM Group: Improving Global Marketing Productivity

      Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
      Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry
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      • 21 Apr 2003
      • Research & Ideas

      Will American Brands Be a Casualty of War?

      In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of Iraq. In this e-mail... View Details
      Keywords: by Sean Silverthorne
      • June 2015
      • Supplement

      Henkel: Building a Winning Culture (B)

      By: Robert Simons and Natalie Kindred
      This case, an update on "Henkel: Building a Winning Culture (A)," describes Henkel's strong performance against its tough 2012 objectives, as well as the new objectives CEO Kasper Rorsted set for 2016. View Details
      Keywords: Kasper Rorsted; Rorsted; Henkel; Germany; Personal Care; Consumer Products; Culture; Performance Management; Performance Metrics; Stretch Goals; Strategy; Measurement and Metrics; Performance; Management; Consumer Products Industry; Germany
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      • 08 Sep 2014
      • News

      Average American doing 'very badly': Survey

      • May 2010
      • Case

      Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy

      By: Christopher A. Bartlett and Benjamin H. Barlow
      Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously... View Details
      Keywords: Business Subsidiaries; Multinational Firms and Management; Organizational Structure; Corporate Strategy; Problems and Challenges; Conflict and Resolution; Sales; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Consumer Products Industry; Wisconsin; Italy; United Kingdom
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      • February 1991 (Revised November 2010)
      • Case

      Tennessee Controls: The Strategic Ranking Problem

      By: Robert L. Simons and Dale Geiger
      Tennessee Controls has instituted a new formal asset acquisition process to rank competing proposals. Judy Starnes, the new division manager, is asked to rank three proposals by using techniques to quantify economic returns, risk, as well as the credibility of the... View Details
      Keywords: Capital Budgeting; Governance Controls; Management Systems; Strategic Planning; Mathematical Methods; Electronics Industry
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      • January 2017
      • Background Note

      Making Virtual Reality Real

      By: Feng Zhu, Sarah Mehta and David Lane
      This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
      Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
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      • September 2008 (Revised August 2010)
      • Exercise

      If We Blew It Up, Then We Could....

      By: Stacey Childress
      By setting up a thought experiment, this exercise challenges students to examine their own assumptions about the meaning of the word "public" in public education, as well as to understand competing assumptions held by others. View Details
      Keywords: Education; Social Issues; Education Industry; United States
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      • March 1999 (Revised February 2001)
      • Background Note

      New Product Development Imperative, The

      By: Steven C. Wheelwright and Edward T Smith
      Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details
      Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams
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      • March 2002
      • Background Note

      Forget Me Not

      Aphorisms intended to remind managers of some simple but easily forgotten truths about people behavior, learning, thinking, communication, change, and relationships. A list of well known verities that need constant reminder. View Details
      Keywords: Management; Social Psychology
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      • Career Coach

      Claire DSilva

      Claire led Strategic Business Development at Klarna before HBS and has previous experience in Strategy at Chase in New York. She led hiring for groups at both organizations and can provide insight into what they’re looking for in a candidate. She spent last summer in... View Details
      • Career Coach

      Adelina Pak

      Informed by her prior experiences in the Technology industry, Adelina enjoys helping students understand the various roles within tech and navigate recruiting specific to the industry. She has experience working at both software and hardware, B2C and B2B, as View Details

        N. Louis Shipley

        Lou Shipley is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School. Lou is a three-time technology CEO, most recently at Black Duck Software.

        Lou specializes in tech entrepreneurship, sales/sales management, go-to-market... View Details