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Show Results For
- All HBS Web
(2,692)
- People (3)
- News (529)
- Research (1,337)
- Events (12)
- Multimedia (235)
- Faculty Publications (1,050)
- Jun 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- May 2011 - 2011
- Conference Presentation
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Anita Elberse
- June 2008
- Supplement
Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video
By: William W. George and Andrew N. McLean
Anne Mulcahy describes the challenges she faced at Xerox during her last visit to HBS. View Details
Keywords: Corporate Accountability; Leadership; Operations; Personal Development and Career; Problems and Challenges
George, William W., and Andrew N. McLean. "Xerox Corporation: Anne Mulcahy, Chairman & CEO - Video." Harvard Business School Video Supplement 408-714, June 2008.
- November 1999
- Supplement
McKinsey & Company: Managing the Global Knowledge Network Video
Bartlett, Christopher A. "McKinsey & Company: Managing the Global Knowledge Network Video." Harvard Business School Video Supplement 300-503, November 1999.
- November 1985
- Supplement
General Foods: Information Services Department, Ed Schefer Interview, Video
Porter, Leslie R. "General Foods: Information Services Department, Ed Schefer Interview, Video." Harvard Business School Video Supplement 886-507, November 1985.
- December 1983
- Supplement
Office Technology, Inc.: Members of the LMP Group, Video
By: Michael Beer
Beer, Michael. "Office Technology, Inc.: Members of the LMP Group, Video." Harvard Business School Video Supplement 884-512, December 1983.
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 2, Executive Meeting
Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 2, Executive Meeting." Harvard Business School Video Supplement 882-508, November 1981.
- November 1981
- Supplement
Morris Alper & Sons, Inc.: Video 1, Sales Calls
Shapiro, Benson P. "Morris Alper & Sons, Inc.: Video 1, Sales Calls." Harvard Business School Video Supplement 882-507, November 1981.
- April 1992
- Supplement
Levi Strauss & Co. and the AIDS Crisis, Video
Tedlow, Richard S. "Levi Strauss & Co. and the AIDS Crisis, Video." Harvard Business School Video Supplement 792-510, April 1992.
- June 2001
- Case
Competitive Dynamics in Home Video Games (D): The Nintendo Super NES
Sets the scene for Nintendo's launch of its Super NES console in Japan and in the United States and describes consumer reaction to the console versus that of its major competitor at the time, Sega. A rewritten version of an earlier case. View Details
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (D): The Nintendo Super NES." Harvard Business School Case 701-094, June 2001.
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 1: Changing Technology and Markets." Harvard Business School Video Supplement 887-538, April 1987.
- May 1987 (Revised December 1987)
- Supplement
Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide
By: Benson P. Shapiro and Lawrence B. Levine
Keywords: Computer Industry
Shapiro, Benson P., and Lawrence B. Levine. "Hewlett-Packard: Manufacturing Productivity Division (A), (B), and (C), Video Viewing Guide." Harvard Business School Supplement 587-159, May 1987. (Revised December 1987.)
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- February 2004 (Revised November 2004)
- Case
Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo
Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corp., the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest... View Details
Keywords: Technology; Value Creation; Change Management; Marketing Strategy; Competitive Advantage; Video Game Industry
Coughlan, Peter J. "Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo." Harvard Business School Case 704-487, February 2004. (Revised November 2004.)
- 17 Sep 2021
- Blog Post
Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree
View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip Jones: Hey, everyone. My name... View Details
- June 2001
- Case
Competitive Dynamics in Home Video Games (I): The Sony PlayStation
Describes Sony's entry into the home video-game market and its strategy for gaining market share. A rewritten version of an earlier case. View Details
Coughlan, Peter J. "Competitive Dynamics in Home Video Games (I): The Sony PlayStation." Harvard Business School Case 701-099, June 2001.
- February 2016
- Supplement
Go Mobile: Aligning District Managers and Store Teams Video Supplement (2)
By: Tatiana Sandino
Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams Video Supplement (2)." Harvard Business School Multimedia/Video Supplement 116-703, February 2016.