Publications

May–June 2023
Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details

Keywords: Advertising; Digital Marketing; Outcome or Result

2022
Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good

By: Joshua D. Greene, Karen Huang and Max Bazerman

In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details

Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making

March 2019
Article

Open Source Software and Firm Productivity

By: Frank Nagle

As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details

Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy

2000
Other Unpublished Work

Do Executive Stock Options Encourage Risk-Taking?

By: Randolph B. Cohen, Brian J. Hall and Luis M. Viceira

Executive stock options create incentives for executives to manage firms in ways that maximize firm market value. Since options increase in value with the volatility of the underlying stock, executive stock options provide managers with incentives to take actions that... View Details

Keywords: Risk and Uncertainty; Motivation and Incentives; Stock Options; Executive Compensation

October 2015
Case

A Challenger's Strategy: Pinar Abay at ING Bank Turkey

By: Paul M. Healy, Gautam Mukunda and Esel Çekin

In 2013, Pinar Abay was appointed as the CEO of ING Bank Turkey. At 34, she was the youngest bank CEO in Turkey's history. Her appointment raised eyebrows because of her youth and because her career at McKinsey had given her no day-to-day bank management experience.... View Details

Keywords: Leadership; Change Management; Talent and Talent Management; Organizational Culture; Emerging Markets; Transformation; Banks and Banking; Growth and Development Strategy; Banking Industry; Turkey

November 2012
Article

Empirical Observations on Longer-term Use of Incentives for Weight Loss

By: Leslie K. John, George Loewenstein and Kevin Volpp

Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they... View Details

Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation and Incentives

June 2012
Article

Racial Colorblindness: Emergence, Practice, and Implications

By: Evan P. Apfelbaum, Michael I. Norton and Samuel R. Sommers

We examine the pervasive endorsement of racial colorblindness-the belief that racial group membership should not be taken into account or even noticed-as a strategy for managing diversity and intergroup relations. Despite research demonstrating that race is perceived... View Details

Keywords: Management; Strategy; Law; Practice; Race; Research; Social Issues; Diversity

November 2007 (Revised December 2008)
Background Note

China Rising: An Economic Snapshot

"China Rising: An Economic Snapshot" provides readers with an overview of China's economic transformation, relying on economic data from a variety of sources. It is organized into three sections: (1) "The Big Picture" explores macroeconomic indicators, as well as those... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Microeconomics; Local Range; Globalized Economies and Regions; Business and Government Relations; China

Passion is stereotypically expressed through animated facial expressions, energetic body movements, varied tone, and pitch—and met with interpersonal benefits. However, these capture only a subset of passion expressions that are more common for extraverts.... View Details

2020
Book

The Power of Experiments: Decision-Making in a Data-Driven World

By: Michael Luca and Max H. Bazerman

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an... View Details

Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Analytics and Data Science; Management Analysis, Tools, and Techniques

10 Oct 2013
Working Paper Summaries

Managing Churn to Maximize Profits

Keywords: by Aurélie Lemmens & Sunil Gupta; Retail

01 Apr 2008
First Look

First Look: April 1, 2008

Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on consumer-spending decisions by... View Details

Keywords: Martha Lagace

Research Summary

Competitive Arousal

By: Deepak Malhotra

A fourth stream of research examines a phenomenon that my co-authors and I have termed Competitive Arousal. We find that some features of competitive contexts (e.g., time pressure, perceptions of rivalry, and the presence of an audience) can heighten... View Details

2022
Chapter

Corporate Misconduct’s Relevance to Society through Everyday Misconduct

By: Eugene Soltes

Terms like "corporate misconduct" and "white-collar crime" typically bring to mind major scandals like Enron or Bernie Madoff. This popular perception overlooks another important—and in fact much more typical—type of deviance: "everyday misconduct." Everyday misconduct... View Details

Keywords: Research; Crime and Corruption; Society

Register to Read

March 2021 (Revised May 2021)
Case

ALDDN: Advancing Local Dairy Development in Nigeria

By: Meg Rithmire and Debora L. Spar

In 2020, Ndidi Nwuneli, founder and CEO of Sahel Consulting in Nigeria, faced a thorny set of problems. Her firm partnered with the Bill and Melinda Gates Foundation in a large project to develop the local dairy industry as a way to facilitate equitable growth and... View Details

Keywords: Animal-Based Agribusiness; Food; Rural Scope; Growth and Development; Nonprofit Organizations; Globalized Markets and Industries; Business and Government Relations; Equality and Inequality; Food and Beverage Industry; Consulting Industry; Nigeria

April 2019
Article

Score Blending: How Scale Response Grouping Biases Perceived Standing

By: Ryan Hauser and Norbert Schwarz

Numerical values—from test scores to credit scores—inform us of our relative standing and can shape our decisions. The values are usually presented in a continuous format (which places scores on a single line) or a grouped format (which separates scores into several... View Details

Keywords: Decision-making; Scale; Decision Making; Perception

January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry