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  • December 2009
  • Article

Closing the Customer Feedback Loop

By: Rob Markey, Fred Reichheld and Andreas Dullweber
Realizing that customer retention is more critical than ever, companies have ramped up their efforts to listen to customers. But many struggle to convert their findings into practical prescriptions for customer-facing employees. Some companies are addressing that... View Details
Keywords: Customer Centric Initiative; Customer Satisfaction; Customer Focus and Relationships; Customer Value and Value Chain
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  • November 2009
  • Teaching Note

HTC Corp. in 2009 (TN)

By: David B. Yoffie
Teaching Note for [709466]. View Details
Keywords: Competition; Decisions; Brands and Branding; Customer Value and Value Chain; Telecommunications Industry; Taiwan
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  • 28 Nov 2006
  • Other Presentation

Value-Based Competition in Health Care: Issues for Singapore

By: Michael E. Porter
This presentation draws Michael E. Porter and Elizabeth Olmsted Teisberg: Redefining Health Care: Creating Value-Based Competition on Results, Harvard Business School Press, May 2006. Earlier publications about health care include the Harvard Business Review... View Details
Keywords: Integration; Competition; Customer Value and Value Chain; Insurance; Health Care and Treatment; Health Industry; Singapore
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  • 01 Sep 2010
  • News

Faculty Books

The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance by Marshall Fisher and Ananth Raman (Harvard Business Press) Professor Raman and his coauthor explain how to use analytics to better... View Details
Keywords: Retail Trade; Water Transportation; Transportation
  • July 1996
  • Case

Williams-Sonoma, Inc.--1990

By: Nancy F. Koehn and Michael Dearing
Howard Lester, chairman and CEO, has just completed a second offering of common stock in Williams-Sonoma, Inc. ($218.2 million 1989 sales). Having targeted $500 million in retail sales, Lester's challenge is to: 1) prioritize growth investments in five existing catalog... View Details
Keywords: Corporate Strategy; Alignment; Customer Value and Value Chain; Competitive Strategy; Retail Industry
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  • 08 Jul 2002
  • Research & Ideas

How to Fashion Your New E-Business Model

the value chain framework to define the set of activities through which products and services are created and delivered to customers.6 Once activities are defined, it is then possible to analyze the... View Details
Keywords: by Lynda M. Applegate
  • April 1998
  • Teaching Note

Managing Customers for Profits (TN)

By: Das Narayandas
Teaching Note for (8249) and (8257). View Details
Keywords: Customer Value and Value Chain; Profit; Customer Relationship Management
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  • 12 Jul 2021
  • News

Better, Simpler Strategy

  • Fast Answer

Sustainability in Construction Industry

expect nine shifts to radically change the construction value chain and offer a blueprint for the next normal ahead. View Details
  • 01 Jun 2017
  • News

Case Study: Something New

design the company’s real value proposition? The Answers: Why not have a set of silhouettes with customizable features at a range of price points? With X bod- ices and Y skirts and Z trims, the bride now has a large number of... View Details
Keywords: April White
  • 10 May 2011
  • First Look

First Look: May 10

  PublicationsNonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited Authors:Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees Publication:American Journal of Transplantation 11, no. 5 (May 2011)... View Details
Keywords: Sean Silverthorne
  • May 2011
  • Teaching Note

The Dutch Flower Cluster (TN)

By: Jorge Ramirez-Vallejo and Michael E. Porter
Teaching Note for 711507. View Details
Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya
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  • March 2006 (Revised September 2006)
  • Case

Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel

By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Marc Epstein and Joshua Bellin
The MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas... View Details
Keywords: Games, Gaming, and Gambling; Customer Relationship Management; Customer Value and Value Chain; Entertainment and Recreation Industry; Accommodations Industry; Nevada
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  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

retailer, to enter the U.S. market with the new Fresh & Easy chain of discount grocery stores. Avoiding geographies where Wal-Mart is entrenched, Tesco has so far opened 50 stores in the growth markets of California, Nevada, and... View Details
Keywords: by John Quelch
  • 24 Feb 2014
  • News

Why Raising Retail Pay Is Good for the Gap

Keywords: human capital; minimum wage; Retail Trade
  • July 1990
  • Case

Ceramics Process Systems Corp. (B)

By: Kim B. Clark and Brent D. Barnett
Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
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  • 2011
  • Book

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World

By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
Related
  • 02 Nov 2020
  • News

The First Five Years: Julianne White (MBA 2017)

mind if a colleague has a very compelling argument. On occasion, I would come to class with a strong viewpoint, only to be convinced otherwise by a wise counterargument from a classmate. HBS helped me become a leader who values diverse... View Details
  • Fast Answer

Sustainability in CPG and Retail

2018:  Companies must collaborate across the value chain to improve sustainability. Fashion’s new must-have: Sustainable sourcing at scale. McKinsey, October 2019.  Highlights the... View Details
  • 23 Apr 2016
  • News

Tipping His Cap to Open Source

deconstructs the traditional software value chain at big tech employers like Oracle and IBM. “What are the boundaries of an organization going forward in a world where information and content are open or can... View Details