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- All HBS Web
(897)
- People (1)
- News (226)
- Research (532)
- Events (2)
- Multimedia (1)
- Faculty Publications (108)
- Web
Online Digital Marketing Strategy Course | HBS Online
objectives, metrics, target audiences, and value proposition to position your product or service for success Discover how to acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to... View Details
- 27 Aug 2007
- Op-Ed
Mattel: Getting a Toy Recall Right
word out about the recall. Among other methods, the company is using bold red ads on high-traffic Internet sites such as Yahoo.com to find owners of the affected products and drive them to the Mattel Web site for more recall information.... View Details
- 01 Jun 1999
- News
Joel Bines
offered by his parents, who, he says, "taught me the value of extending myself and working hard." Bines's forays into the unfamiliar began just after his graduation from Bates College. After serving as a student intern for the... View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the revenues it earns from advertisers, whose View Details
Keywords: Garry Emmons
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
that would directly welcome empowerment, companies whose value proposition evolves around consumer control should expect a slow start and work on consumer education and reassurance. You could argue that adoption is more likely when the... View Details
Keywords: by Martha Lagace
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
address topics like emotional coping skills, the food supply, and even one on Gospel music. “We want to lift each other up.” Virtual Alumni Forums Offer Deeper Connection in Unsettling Times For the more than 500 alumni participating in 60 HBS Alumni Forums nationwide,... View Details
Keywords: Margie Kelley
- 05 May 2003
- Research & Ideas
Sharing the Responsibility of Corporate Governance
interests of the corporation. Contrary to popular belief, this does not mean maximizing shareholder value without regard for the effect on employees, customers, suppliers, the environment, or the communities in which the corporation does... View Details
Keywords: by Carla Tishler
- Web
Changing Permissions on the HBSGrid - Research Computing Services
Option 1: Add 'execute' to the owner’s ("user") permissions researchgrid$ chmod u+x *.pdf Option 2: Alternate way to add 'execute' to the owner’s ("user") permissions. ‘r’ has value of 4, ‘w’ is 2, ‘x’ is 1, so ‘rwx’ for owner is 7... View Details
- 09 Mar 2010
- First Look
First Look: March 9
agreement to give ownership of the Canal back to Panama in the 1970s was not a gesture of magnanimity, but because the strategic and economic value of ownership had since disappeared. In a surprise to those who argued that it was... View Details
Keywords: Martha Lagace
- 01 Sep 2020
- News
Happy New Year: The HBS Alumni Board's Newest Members Look to the Future
Committee for two, and humbly as its President for the last year. To be honest, I didn't even know the Board existed before receiving the invitation to join, but I viewed it as a way to engage more consistently and formally with the School, with an View Details
- Profile
Linda Leung
things.” After further work in the field with CBS Interactive, where she was responsible for the ad inventories of renowned sites such as CNET.com, ZDnet.com, and CBSnews.com, Linda decided the best way to move forward would be to pursue... View Details
- 18 Sep 2013
- Research & Ideas
Unspoken Cues: Encouraging Morals Without Mandates
Many institutions promote and even mandate moral behavior and values among their members, but how they do it differs greatly. Some organizations such as religious groups may proscribe very specifically what is acceptable behavior—think... View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
growth proceeds will go to the lenders, leaving the owners with more stress, work, [and] risk—and probably no more income. Worst case, the launch fails and takes the company with it. —Peter Warner (MBA 1988) The best option would be funding via a partner that has... View Details
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
suggest ways in which the School and the larger alumni community might work together to provide maximum value to HBS graduates. The Alumni Communications Committee is chaired by Byron Carlock (MBA '88). Communication is the key to keeping... View Details
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
loved her job and did not want to make the sacrifices a promotion would entail, she was overcome by a sense of contentment. Balancing inside and outside pressures when choosing a career is a monumental task, but the first step is acknowledging those internal pressures... View Details
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
the value proposition that they put forth." “Everybody knows what the Nobel Prize is and what it does, but practically nobody knows how it does it,” The study involved historical research and hours of conversations with recent laureates... View Details
Keywords: by Carmen Nobel
- 17 Feb 2014
- Research & Ideas
Companies Detangle from Legacy Pensions
depleted many pension plans by dramatically reducing the value of investments, even while companies were still responsible for paying predetermined benefits. Increasing the pressure are two other factors. Life expectancy has increased,... View Details
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
Industries." One key aspect of the Internet revolution to keep in mind, began Applegate, is that new business models continue to draw on essential information and values that have always driven business. "This is an evolutionary process,"... View Details
- 01 Jun 2004
- News
Social Enterprise Celebrates Tenth Year, Looks Ahead
increase its impact on the world by a factor of ten” — and suggested a focus on developing leaders and adding value to nonprofits by working with other business schools to nurture and strengthen similar... View Details
- 01 Dec 2001
- News
HBS Alumni Association Board of Directors: President's Report
to integrate the programs into the School's culture and better promote them among the appropriate alumni groups. The board believes that education doesn't stop at graduation, and the School is in a unique position to add value in this... View Details