Underdog Brand Building - Publications - Faculty & Research

11 Oct 2023
News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details

23 Apr 2007
Research & Ideas

Are Great Teams Less Productive?

relative performance, or closing a performance gap. Second, learning occurs in reaction to changes in the world that require brand new responses. So, the second way learning promotes performance is by discovering and inventing new ways to... View Details

Keywords: by Sarah Jane Gilbert

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

help corporations build relationships between their brands and their customers in the online marketspace. The Price Of Privacy The power of these new technologies and their ability to shadow an individual's... View Details

Keywords: by Susan Young

Web

Systems Integration - Institute For Strategy And Competitiveness

some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the system as the ultimate measure of... View Details

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

recalls the remark about magazine piles. "That has come back to haunt us," Fahey says. "People today don't want clutter." It turns out that many things that made National Geographic one of the world's top brands during... View Details

Keywords: by Sean Silverthorne; Publishing

16 Oct 2015
Blog Post

HBS and the Arts

major talent agency with the launch of a new art division. While consulting on the build out of a platform connecting visual artists to licensing and branding opportunities I was able to hone my strategy and... View Details

01 Sep 2023
News

Case Study: The Home Team

Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details

Keywords: Jen McFarland Flint; Real Estate

Web

Online Entrepreneurship & Innovation Courses | HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details

09 Apr 2001
Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

findings build a strong case for the location of a government's promotion program in a quasi-government organization. Many countries, however, already have promotional programs. If such a program resides in a conventional government... View Details

Keywords: by Louis T. Wells & Alvin G. Wint

Web

Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

objectives,” Lichter said. “Examples include the intersection of A.I. and climate tech and sustainable construction.” Past interns have also helped portfolio companies build their go-to-market strategies and develop new View Details

05 Jun 2019
Blog Post

Exploring the Beauty Industry through an Independent Project

experiences. Successful influencers are authentic, have a consistent voice and specific point of view, converse with followers directly, and promote products that work. They build relationships with brands... View Details

13 Jun 2017
First Look

First Look at New Research and Ideas, June 13

May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using... View Details

Keywords: Sean Silverthorne

Web

Winners & Runners-Up | New Venture Competition

Indonesians by providing alternative loans and helping them to build a credit history. Business Track, 2022 Coprata Chase Moyle (MBA 2022) Sonia Grego Brian Stoner Business Track Winner Reimagining how individuals can think about human... View Details

Web

Business Insights Blog | HBS Online

Marketing Negotiation News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB CORe... View Details

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

Citation

Find at Harvard

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details

Keywords: by John Quelch; Advertising; Publishing

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

30 Sep 2014
First Look

First Look: September 30

Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie Battilana, and Ting Wang... View Details