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Show Results For
- All HBS Web
(1,243)
- People (7)
- News (357)
- Research (612)
- Events (1)
- Multimedia (14)
- Faculty Publications (238)
- 01 Dec 2022
- News
Action Plan: To the Letter
the world that doesn’t want to be earning trust.” Don’t get stale. “Brands need to refresh themselves,” Chacko says. “My sense is that the timeframe is about every five years or when a company is thinking about entering a new market.” The key to View Details
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
has raised both excitement and significant funding, building a successful cloud kitchen has proved easier said than done. In dozens of interviews, we learned that even the most sophisticated data users like Uber Eats have struggled to... View Details
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
help corporations build relationships between their brands and their customers in the online marketspace. The Price Of Privacy The power of these new technologies and their ability to shadow an individual's... View Details
Keywords: by Susan Young
- September 2008 (Revised October 2008)
- Case
Marc Abrahams: Annals of an Improbable Entrepreneur
By: Boris Groysberg and Michael Slind
Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
experiences. Successful influencers are authentic, have a consistent voice and specific point of view, converse with followers directly, and promote products that work. They build relationships with brands... View Details
- Web
Business Insights Blog | HBS Online
organizational growth. From fostering collaboration and accountability to building critical skills at scale, this approach offers powerful advantages for teams and businesses. [...] Read more 09 Jul 2025 Make Your Personal View Details
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the digital world through a combination of forward-looking coursework, unique team activities with a diverse global network, and a... View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
consumer brands that rely on traditional retailing for the bulk of their sales—have already been demonstrably affected. So will industries that revolve around large gatherings, such as many forms of popular entertainment—sports, cinema,... View Details
Keywords: by Dina Gerdeman
- 03 Mar 2003
- Research & Ideas
Top Ten Legal Mistakes Made by Entrepreneurs
entrepreneur if the entrepreneur stumbles? Do they have good contacts in the industry? In trying to build alliances, do they know the big players? A no-name firm offering the highest valuation is often not the best source of equity. #5:... View Details
Keywords: by Staff
- 30 Sep 2014
- First Look
First Look: September 30
Publications September 2014 Social Entrepreneurship and Research Methods Building an Infrastructure for Empirical Research on Social Enterprise: Challenges and Opportunities By: Lee, Matthew, Julie Battilana, and Ting Wang... View Details
Keywords: Sean Silverthorne
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
years to finish college. “We want to play offense, we want to innovate, pilot, template it, build for scale, and go." —Mark Norman, Zipcar The meandering and seemingly random path that Osher took in his career and the lessons it... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
Pacific Last fall, the center and the HBS Club of Shanghai hosted the 15th Annual HBS Entrepreneurship Forum. Titled “Convergency in New Dynamics,” it included both an online webinar and an in-person fireside chat that explored branding... View Details
Keywords: Jennifer Gillespie
- 18 Jan 2022
- Research & Ideas
How Eliminating Non-Competes Could Reshape Tech
curtailing the use of such agreements. Andy Wu, an assistant professor in the Strategy Unit at Harvard Business School, is an entrepreneur and startup advisor who now researches how technology firms organize and mobilize resources to grow and View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
that they can leverage both countries symbiotically. Second, conduct a series of experiments. An entrepreneur has to make many decisions: how much money to sink in, whether to partner, how to work with relevant government or regulatory entities, whether to invest in... View Details
Keywords: by Martha Lagace
- 15 Mar 2011
- First Look
First Look: March 15
system of expense allocation, and anti-inversion legislation—reflect the intuition that building "strong fences" around the United States advances American interests. This paper examines the interaction of a strong fences policy... View Details
Keywords: Sean Silverthorne
- Web
Networking Opportunities - Recruiting
Hire Talent Networking Opportunities Hire Talent Networking Opportunities Engage with Student Clubs Connect with 50 career-related clubs to target your ideal candidates and build your brand on campus.... View Details