Publications

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February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China

Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal... View Details

Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details

2022
Article

Reversible Power-to-Gas Systems for Energy Conversion and Storage

By: Gunther Glenk and Stefan Reichelstein

In the transition to decarbonized energy systems, Power-to-Gas (PtG) processes have the potential to connect the existing markets for electricity and hydrogen. Specifically, reversible PtG systems can convert electricity to hydrogen at times of ample power supply, yet... View Details

2025
Working Paper

Turning Points in Inflation: A Structural Breaks Approach with Micro Data

By: Alberto Cavallo and Gastón García Zavaleta

We introduce a novel methodology for detecting inflation turning points that combines high-frequency, disaggregated price data with standard structural break techniques to provide policymakers with more precise and timely signals of inflation dynamics. The methodology... View Details

Keywords: Inflation and Deflation; Global Range; Economic Slowdown and Stagnation; Analysis; Price

June 2, 2020
Article

How to 'Re-engineer' Your Business for Safety

By: Hubert Joly

Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a... View Details

Keywords: Re-engineering; COVID; Safety; Performance Improvement; Organizational Change and Adaptation

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September 2019
Technical Note

Care Economy in the U.S. (Primer)

By: Joseph B. Fuller, William R. Kerr, Manjari Raman and Carl Kreitzberg

This case describes how caregiving responsibilities influence American employees, firms, and the broader economy. It details how sociodemographic trends in the late 20th century transformed the way that Americans balance their personal and professional lives, analyzing... View Details

Keywords: Human Resources; Talent and Talent Management; Demographics; Labor; Health Care and Treatment; Family and Family Relationships; Strategy; Management; United States

January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry

23 Dec 2021
News

Taking Over a State by a Religious Movement Was Basically Inconceivable to Most Outside Observers

October 2024
Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo

Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details

Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry

2020
Article

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam

Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role... View Details

Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation and Benefits; Motivation and Incentives; AI and Machine Learning

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September 2017 (Revised August 2018)
Case

The Productivity Decline: Demographics, Robots, or Globalization?

By: Laura Alfaro, Hayley Pallan and Sarah Jeong

In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity... View Details

Keywords: Productivity; Performance Productivity; Measurement and Metrics; Technological Innovation; Economic Slowdown and Stagnation; Globalization; Business and Government Relations

We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

14 Apr 2009
First Look

First Look: April 14, 2009

structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at home when domestic equity prices are higher, and invest abroad when foreign prices are higher. Funds see the industry P/E ratios of their... View Details

Keywords: Martha Lagace

2012
Working Paper

Is India's Manufacturing Sector Moving Away from Cities?

By: Ejaz Ghani, Arti Grover Goswami and William R. Kerr

This paper investigates the urbanization of the Indian manufacturing sector by combining enterprise data from formal and informal sectors. We find that plants in the formal sector are moving away from urban and into rural locations, while the informal sector is moving... View Details

Keywords: Urban Development; Policy; Factories, Labs, and Plants; Geographic Location; Education; Infrastructure; Manufacturing Industry; India

2011
Other Unpublished Work

Functional Centralization and the Division of Labor in Management

By: Julie Wulf, Maria Guadalupe and Hongyi Li

This paper shows that the trend towards flatter hierarchies in large US firms since the mid-80's has been accompanied by increased centralization of activities at the top of the organization. In particular, the number of functional managers (e.g., Chief Financial... View Details

Keywords: Executive Compensation; Management Teams; Organizational Structure; Business Strategy; Diversification; Information Technology; United States

2010
Working Paper

Do Call Centers Promote Education? Evidence from India

By: Emily Fair Oster and Mary Bryce Millett

Over the last two decades in India there have been large increases in outsourced jobs and large increases in schooling rates, particularly in English. Existing evidence suggests the trends are broadly related. In this paper we explore how localized these impacts are;... View Details

Keywords: Job Cuts and Outsourcing; Education; Training; Geographic Location; Technology Industry; India