Publications

December 2022 (Revised May 2023)
Case

Iberdrola: Leading the Energy Revolution

By: Juan Alcácer and Emer Moloney

At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details

31 May 2017
What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog food, which would require expensive storage and View Details

Keywords: by James Heskett; Retail

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

brands and/or brands that have managed to nurture strong consumer-brand relationships prior to the crisis. The cocooning behavior promoted by shelter-in-place orders may encourage a return to brands that were trusted childhood favorites that could offer consumers... View Details

Keywords: by Jill Avery and Richard Edelman

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

clean gas will arise. The transition from gasoline/diesel to electric transportation will provide numerous new business opportunities. As a global investor and as a service provider to global investors, the business opportunities for... View Details

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Christopher Malloy for their paper with Lukasz Pomorski, "Decoding Inside Information" (NBER Working Paper Series, No. 16454, October 2010). Lauren H. Cohen : Presented testimony on the “Impacts of Government Spending” to the Committee on View Details

Web

Harvard Business School

positions with IBM, Exxon, Cummins Engine, and the United States Department of Commerce. Stansbury is a member of the board of directors of the Intelligent Transportation System Consortium, the Minority Business Technology Transfer... View Details

01 Dec 2001
News

Speaking for the Airlines

role in assembling the rescue package and the financial and operating data required to persuade Congress and the Bush administration to help the carriers." "Airline service is the backbone of our economy," Mullin told the House View Details

Keywords: Air Transportation; Air Transportation; Air Transportation; Air Transportation

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

boutique's location and "wow" factor may not always translate to hard-and-fast sales, but image is all-important in the world of luxury. A shopper's first impression is of utmost importance. "I want to make sure that the customer has a wonderful feeling... View Details

Keywords: by Julia Hanna; Consumer Products

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

from them because they assumed themselves to be in the railroad business rather than in the transportation business. . . .They were product oriented instead of customer oriented." As was so often true of Levitt's work,... View Details

Keywords: by Julia Hanna; Education; Retail

Web

2024 Reunion Presentations - Alumni

expanding trade, ever more efficient logistics, and a relatively benign trading environment. Revolutions in transportation and communications empowered the reconfiguration of global supply chains and a dramatic shift in production to... View Details

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

June 1970
Background Note

Note on the Light Aircraft Industry

By: Malcolm S. Salter

Keywords: Air Transportation; Air Transportation Industry

Find at Harvard

April 2007
Supplement

Continental Airlines - 1992 (Abridged) (CW)

By: Stuart C. Gilson

Keywords: Air Transportation; Air Transportation Industry

September 1975 (Revised June 1984)
Case

Southwest Airlines (D)

After 18 months of deficit operations, Southwest Airlines stands on the brink of profitability. Selective application of discount fares has contributed to a rapid growth in market share. Then, in February 1973, its major competitor halves all fares on Southwest's... View Details

Keywords: Competition; Air Transportation; Air Transportation Industry; United States