Publications

December 1984 (Revised August 2004)
Teaching Note

Air Traffic Controllers, Teaching Note

By: Michael Beer

Teaching Note for (9-482-056). View Details

Keywords: Air Transportation Industry

November 1984 (Revised November 1987)
Case

American Airlines (A)

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (B)

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (C)

Keywords: Air Transportation Industry

November 1984 (Revised May 1993)
Teaching Note

Wabash (A) and (B), Teaching Note

By: Regina E. Herzlinger

Keywords: Rail Transportation; Rail Industry

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

February 1984
Case

Chicago-Midway (B): Midway (Southwest) Airlines

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Competition; Market Entry and Exit; Air Transportation Industry

January 1984 (Revised November 1987)
Case

Chicago-Midway (A): Alfred Kahn at the CAB

Keywords: Business and Government Relations; Governing Rules, Regulations, and Reforms; Air Transportation Industry

September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

August 1983 (Revised March 1995)
Case

Railroad Problem and the Solution

By: Richard S. Tedlow

A vehicle for a discussion of the causes and consequences of the Interstate Commerce Act. View Details

Keywords: Transportation; Rail Transportation; Fluctuation; Outcome or Result; Public Sector; Government and Politics; Business History; Complexity; Problems and Challenges; Rail Industry

July 1983 (Revised July 1991)
Case

Hintz-Kessels-Kohl A.G.

By: Thomas R. Piper

A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details

Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica

April 1983 (Revised October 2000)
Case

People Express (A)

By: Leonard A. Schlesinger and Debra Whitestone

Describes the start up, strategy, organizational design, and operations over the first eighteen months of the airline. Focuses on the creative use of human resources as an integral part of the business strategy. View Details

Keywords: Human Capital; Air Transportation; Organizational Design; Operations; Business Startups; Business Strategy; Air Transportation Industry; United States