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  • September–October 2020
  • Article

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

to being leapfrogged by technology. So we don't want to be too early, but we don't want to be too late. Everyone wants the $1 billion market. We don't necessarily target market share for our companies; we... View Details
Keywords: by Lauren Barley
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

environmental regulations, and about challenges in markets for tradable pollution permits. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709030 Targanta Therapeutics: Hitting a Moving View Details
Keywords: Martha Lagace
  • 19 Apr 2011
  • First Look

First Look: April 19

implications of our findings for the literature on absorptive capacity and open and distributed innovation. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1802696 Do Market Leaders Lead in Business Process... View Details
Keywords: Sean Silverthorne
  • Research Summary

Overview

My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
Keywords: Mergers and Acquisitions; Corporate Governance; Valuation; Law
  • Research Summary

Overview

My focus is empirical financial accounting research, with particular interests in governance, valuation, M&A, and short-sellers. All three of my papers to date fall under the broad heading of “alternative governance mechanisms”—studies of how accounting information is... View Details
Keywords: Mergers and Acquisitions; Corporate Governance; Valuation; Law
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

road.” When KKR bought CHI Overhead Doors in 2015, it offered a test case for an idea Stavros had been toying with since he was a student at HBS. He made every employee an owner, promising each a payout of at least $15,000 if the company met its View Details
Keywords: by Avery Forman
  • 30 Apr 2024
  • Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details
Keywords: by Dina Gerdeman
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2018
  • Research & Ideas

Why Managers Should Reveal Their Failures

gushed only about her successes: “I have already landed some huge clients—companies like Google and GE. I’ve had amazing success, and in the past year I have single-handedly increased our market share by 200 percent.” Meanwhile, others... View Details
Keywords: by Dina Gerdeman
  • January 2025
  • Case

Intuition Robotics: An AI Companion for Older Adults

By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
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  • 18 May 2010
  • First Look

First Look: May 18

suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and entertainment competing for their... View Details
Keywords: Martha Lagace
  • 09 Nov 2012
  • Working Paper Summaries

Securities Litigation Risk for Foreign Companies Listed in the US

Keywords: by Beiting Cheng, Suraj Srinivasan & Gwen Yu
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
Related
  • 2019
  • Working Paper

Managing Churn to Maximize Profits

By: Aurelie Lemmens and Sunil Gupta
Customer defection threatens many industries, prompting companies to deploy targeted, proactive customer retention programs and offers. A conventional approach has been to target customers either based on their predicted churn probability, or their responsiveness to a... View Details
Keywords: Churn Management; Defection Prediction; Loss Function; Stochastic Gradient Boosting; Customer Relationship Management; Consumer Behavior; Profit
Related
  • winter 2003
  • Article

Massively Categorical Variables: Revealing the Information in Zip Codes

We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Keywords: Strategy; Analytics and Data Science; Behavior; Marketing; Standards; Finance
Related
  • March–April 2017
  • Article

Advancing Conservation by Understanding and Influencing Human Behavior

By: Sheila M. Reddy, Jensen Montambault, Yuta J. Masuda, Ayelet Gneezy, Elizabeth Keenan, William Butler, Jonathan R. Fisher and Stanley T. Asah
Behavioral sciences can advance conservation by systematically identifying behavioral barriers to conservation and how to best overcome them. Behavioral sciences have informed policy in many other realms (e.g., health, savings), but they are a largely untapped resource... View Details
Keywords: Adaptive Management; Awareness; Behavioral Economics; Behavioral Science; Conservation Intervention; Conservation Planning; Decision-making; Incentives; Nudge; Management; Motivation and Incentives; Behavior; Marketing; Decision Making; Environmental Sustainability; Economics
Related
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

charge higher interest rates when they have market power, more so to smaller firms that have fewer outside options for external finance. These findings highlight a "darker side" to decentralized banks and suggest that the... View Details
Keywords: Martha Lagace
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

edge of innovation, and they can boost their reputations by supplying well-known U.S. firms. The market size of the U.S makes it an important target but, in addition, foreign companies often feel they have... View Details
Keywords: by John Quelch

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