Supply ＆ Demand - Publications - Faculty & Research

07 Aug 2000
Research & Ideas

Rocket Science Retailing

forecasting; supply chain speed; inventory planning; and gathering accurate, available data. The following excerpt from their report in the Harvard Business Review shows how some of these companies are making the most of the data... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

times the $132 billion that the 1995 Kobe earthquake did, making it one of the Japan's most costly natural disasters. Transportation disruptions and the closing of many factories throughout Japan will shrink Japanese aggregate demand and... View Details

Keywords: Re: Multiple Faculty

27 Sep 2024
Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

bills. They also point out other reasons, including targeted fiscal stimulus, which likely increased the demand for cheaper varieties, and the possibility that cheaper products tend to depend more on global View Details

Keywords: by Ana Elena Azpúrua

01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

several of Amazon’s competitors out-thought Bezos & Co. to take advantage of an economic shock.” Nevertheless, there was no shortage of advice for a Company that may not need much. The advice fell into suggestions regarding supply... View Details

Keywords: by James Heskett; Retail

18 Mar 2009
Research & Ideas

Marketing After the Recession

or dramatic is equally unknown. Marketers planning for 2009 and 2010 should bear in mind Peter Drucker's wise advice: "A strategy is a sense of direction around which to improvise." Know how you can source supplies and expand distribution... View Details

Keywords: by John Quelch; Retail

29 May 2020
Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

are experiencing increased food insecurity among vulnerable populations, disruptions throughout food systems, and difficulty getting excess supply to the people who most need it. Responses range from international food programs to... View Details

Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness

03 Mar 2014
HBS Case

Decommoditizing the Canned Tomato

sales growing from 11 million in 1995 to 185 million in 2011. And it offers important insights on supply chain management, innovation, and risk-taking. But it also provides lessons to anyone selling a commodity—after all is said and done... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail

04 Aug 2006
What Do You Think?

What Happens When the Economics of Scarcity Meets the Economics of Abundance?

Summing Up There's no need to rethink important economic constructs just because of the growth of the Long Tail phenomenon and its impact on demand and supply. Or is there? That was part of the debate that occupied respondents to this... View Details

Keywords: by James Heskett

01 Dec 2017
News

2017 in Energy: A Future of Lower Energy Prices

of healthy, albeit relatively slow, economic growth in the developed world and increasing urbanization in developing economies, we expected to see growing demand for oil and natural gas and a subsequent price spike. We saw the growing... View Details

Keywords: Sarah Wright (MBA 1997), founder, Hull Street Energy

Web

Energy - Course Catalog

examine the energy transition in a time of surging global energy demand and the era of climate change. The course aims to drive an understanding of energy from both the supply and View Details

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of... View Details

Keywords: by Danielle Kost; Retail

25 Apr 2014
News

Tapping into more effective water technologies

demand for fresh and pure water is forecast to exceed supply by 40 percent. "Few businesses are prepared for water scarcity and its impact upon operations and their supply... View Details

23 Nov 1999
Research & Ideas

The Future of the Venture Capital Cycle

increased allocations will take a number of years to implement. This growth naturally begs the question of sustainability. As has been highlighted throughout this volume, short-run shifts in the supply of or View Details

Keywords: by Paul A. Gompers & Josh Lerner; Financial Services

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

be seen from two angles—those supplying information and those demanding it. Who exactly are the players on the demand versus the supply side? A:... View Details

Keywords: by Ann Cullen; Financial Services

22 Feb 2000
Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

smile. ZMET, which is patented, grew out of his interests in anthropology, photography and cognitive neuroscience. It was sparked, in part, by a trip to Nepal and India ten years ago. On his travels, he presented villagers with plastic cameras and film — View Details

Keywords: by Martha Lagace

January 1990 (Revised February 1993)
Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details

Keywords: Price; Consumer Behavior; Monopoly

Citation

Educators

Purchase

19 Nov 2012
Research & Ideas

LEED-ing by Example

won't invest until there is sufficient demand, or a large installed base, but demand won't arise until there is an ample supply of key inputs," he explains. "In our setting, government green-building... View Details

Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities

01 Mar 2004
News

The Business of Babies

demand payments of $10,000 and up. “We’re not talking about demand for potato chips,” Spar added. “This is the kind of demand that becomes an obsession. Price is less of an... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry