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Show Results For
- All HBS Web
(961)
- People (2)
- News (242)
- Research (584)
- Multimedia (5)
- Faculty Publications (198)
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 02 Sep 2014
- First Look
First Look: September 2
scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to engage in deception in response to reported... View Details
Keywords: Sean Silverthorne
- Web
Online Digital Marketing Strategy Course | HBS Online
communities Share your experience with brand engagement 5 hrs Module 6 Allocating Budget and Measuring Success Discover how to measure the success of digital marketing... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
brands in a country where small, individual stores selling no-name goods have been the rule for decades. But success doesn't arrive overnight. Biyani cited a few factors to consider when launching a retail... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
International Senior Management Program) has been in the thick of Europe's airline industry for decades. With more than thirty years' experience at Swissair, he has served as president and CEO of Sabena since 1996. Christoph Brand (HBS... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details
Keywords: Consumer Products / Retail
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
better prepared and more resilient for success in the face of life’s uncertainties. Many Colors Make a Rainbow: Diversity & Inclusion Make Us Better Together By Doctor Daffee a.k.a David Fisher (MBA 1980) Book Biz LLC In a beautiful... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
of the Case Research and Writing Group. “No one believed that you could create a brand in tomatoes—a commodity!” The case details how, during an economic downturn, a small business in its fourth generation of family ownership became one... View Details
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an American View Details
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
success of the 10-year-old D'O and poses questions about Oldani's plans for growth. Both the chef and the professor met with Harvard Business School Working Knowledge to talk about the secrets to Oldani's View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke; instead it’s a View Details
- 22 Jul 2013
- Sharpening Your Skills
Sharpening Your Skills: Meeting Management Challenges in India
resident—some 1.2 billion people—by 2020. In a new case, Professor Tarun Khanna and HBS India Research Center Executive Director Anjali Raina discuss the complexities of this massive data management project. HBS Cases: Branding Yoga As... View Details
Keywords: Re: Tarun Khanna & Rohit Deshpande
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
''How long can this be sustained without effective push-back?" Others noted the benefits of scale in fostering success for the foreseeable future. Robert Duque suggested that the organization will learn from its subsidiaries, such as... View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 01 Sep 2010
- News
Dare to be Different
everyone else is doing. To be an extraordinary marketer today, you have to do something extraordinary. Something different. Something that a textbook isn’t necessarily going to prescribe. You present successful View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
world," he says. "It shows that our strategies are working, that we're leveraging our core strengths, and that our leadership is focused." According to Lafley, this triangle of success at P&G—strategy, core capability, and leadership—is... View Details
- 09 Apr 2018
- Blog Post
Is Business School Right for You?
Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details